
As the sun-kissed shores of the Outer Banks beckon, it’s time to suit up in style without breaking the bank. Locals know best when it comes to choosing swimwear that’s both fashionable and affordable. Let’s dive into the top eight brands that have won the hearts of Outer Banks residents and are sure to elevate your beachwear game.
1. **Cupshe**: Cupshe has become a beloved brand for those seeking high-quality swimwear at reasonable prices. With a range of chic designs, Cupshe offers something for everyone, from classic one-pieces to trendy bikinis. Their tummy control features are especially popular among locals who appreciate the confidence-boosting fit. Made from durable materials, these suits promise longevity even after countless beach days. Plus, Cupshe often holds sales, making it even easier to snag a deal.
For Outer Banks residents, Cupshe’s versatility is key. Whether you’re hitting the waves or lounging by the pool, their swimsuits are designed to stay in place and provide comfort throughout the day. The brand’s attention to detail, such as adjustable straps and removable pads, ensures that each piece can be tailored to individual preferences, enhancing the overall wearing experience.

Product on Amazon: CUPSHE Women’s Ruffled One Piece Swimsuit V Neck Lace Up
Brand: CUPSHE
Price: 39.99 USD
Rating: 4.6 Total reviews: 33388
Top Review from US: “I was a little reluctant to purchase this at first because if the “higher” price tag for something off Amazon but I am extremely pleased with this swimsuit. It’s true to size so for example I’m 5’4”, 130lbs and wear a size 4 jeans so I purchased the small that fits sizes 2-4. I like my clothes fitted, so if you are looking for something looser, then I would recommend a medium.
Shopping on Amazon >>
2. **NEXT Swimwear**: Known for their trendy and affordable options, NEXT Swimwear is a go-to for many locals. Their pieces often feature vibrant colors and unique patterns, perfect for standing out on any beach. But it’s not just about style; NEXT Swimwear integrates performance materials that accommodate active lifestyles, a feature well-appreciated in the sporty Outer Banks community.
NEXT’s commitment to quality means that their swimsuits can withstand the elements, whether it’s salt, sun, or sand. Locals love the range of fits available, from high-neck styles providing extra coverage to bandeau tops for a strapless tan. With prices that accommodate various budgets, NEXT Swimwear makes it easy to refresh your beach wardrobe each season without guilt.

Product on Amazon: Next Women’s Good Karma Swim Short
Brand: Next
Price: 54.12 USD
Rating: 4.4 Total reviews: 11
Top Review from US: “Favorite bottoms.”
Shopping on Amazon >>
3. **Pour Moi**: Pour Moi is celebrated for its glamorous swimwear that doesn’t sacrifice function. Locals who enjoy a bit of flair with their beachwear gravitate towards Pour Moi’s bold prints and elegant cuts. The Santa Monica Twist Front Bandeau Swimsuit is a particular favorite, thanks to its flattering design that can transition from poolside to party effortlessly.
This brand stands out for its extensive sizing options, ensuring that everyone can find a flattering fit. The quality materials used in Pour Moi’s swimsuits are praised for their durability and comfort, even after multiple wears. With hidden control panels and supportive features, these swimsuits offer both style and confidence, making them a hit among locals looking for reliable and fashionable swimwear.

Product on Amazon: Pour Moi Cali Ring Control Underwire One-Piece
Brand: Pour Moi
Price: 72.66 USD
Rating: 5 Total reviews: 1
Shopping on Amazon >>
4. **Amazon’s FLYILY**: Often hailed as a treasure trove for affordable fashion, Amazon’s FLYILY brand is no exception when it comes to swimwear. With a wide array of styles and sizes, FLYILY caters to a diverse clientele. Locals appreciate not only the affordability but also the rapid shipping and easy returns that Amazon offers.
The FLYILY collection includes eye-catching designs with practical features like built-in bras and tummy control panels. Residents love the freedom to choose from multiple colors and patterns, allowing them to express their personal style effortlessly. It’s no wonder that FLYILY often finds itself among the top recommendations for Outer Banks beachgoers.
5. **Eomenie**: For those who enjoy turning heads at the beach, Eomenie offers a selection of standout swimwear featuring trendy cutouts and bold designs. This brand has quickly become a favorite for locals who aren’t afraid to make a style statement. Eomenie’s one-piece cutout swimsuits are particularly popular, blending the allure of a bikini with the comfort of a full suit.
The brand’s extensive color palette allows for endless combinations, catering to different tastes and preferences. With sizes that accommodate a wide range of body types, Eomenie ensures that everyone can find their perfect fit. The brand’s dedication to inclusivity and style is evident, making it a beloved choice among Outer Banks residents.
Product on Amazon: Eomenie Women’s One Piece Swimsuits Tummy Control Cutout High Waisted Bathing Suit Wrap Tie Back 1 Piece Swimsuit
Brand: Eomenie
Price: 35.99 USD
Rating: 4.4 Total reviews: 15903
Shopping on Amazon >>
6. **Speedo**: A staple in the world of performance swimwear, Speedo is the brand of choice for locals who prioritize functionality alongside fashion. Known for their sleek and sporty designs, Speedo offers swimsuits that are perfect for active beach days. The brand’s use of high-performance materials ensures durability and comfort, even during intense water activities.
Locals appreciate Speedo’s attention to fit and support, with features like adjustable straps and shaping fabrics that provide a flattering silhouette. With a variety of styles to choose from, including traditional one-pieces and modern cutouts, Speedo continues to be a top pick for those who value both style and performance.

Product on Amazon: Speedo Women’s Swimsuit One Piece Prolt Super Pro Solid Adult
Brand: Speedo
Price: 40.33 USD
Rating: 4 Total reviews: 10064
Shopping on Amazon >>
7. **Miraclesuit**: Renowned for their innovative approach to swimwear, Miraclesuit offers pieces that emphasize both style and body confidence. Locals swear by the Miraclesuit Illusionists Circe One Piece Swimsuit, thanks to its figure-enhancing design that offers full support. The magical fit of a Miraclesuit promises to make you feel and look your best, no matter the occasion.
Miraclesuit’s commitment to quality is evident in their use of premium materials that provide long-lasting wear. The brand’s chic designs are complemented by practical features like mesh panels and adjustable straps, ensuring both comfort and a customized fit. For many Outer Banks locals, choosing Miraclesuit is a no-brainer when it comes to investing in swimwear that delivers on all fronts.

Product on Amazon: Miraclesuit Women’s Swimwear Slimming Escape Underwire Molded Cup Bra Tummy Control One Piece Swimsuit
Brand: Miraclesuit
Price: 137.2 USD
Rating: 4.2 Total reviews: 620
Top Review from US: “Love the fit. Hold you in. I have several miracle suits over the years”
Shopping on Amazon >>
8. **Marks & Spencer**: Marks & Spencer has long been a trusted name in fashion, and their swimwear collection is no exception. Known for their classic styles and reliable fit, Marks & Spencer’s swimsuits are a staple for many Outer Banks residents. Their tummy control swimsuits are particularly popular, providing a flattering fit that enhances natural curves.
The brand’s dedication to quality is reflected in their use of durable, sun-protective materials, ensuring that each piece can withstand the rigors of beach life. With a wide range of sizes and styles, Marks & Spencer makes it easy for everyone to find a suit that suits their needs and preferences. For locals, this brand remains a reliable choice for stylish and affordable swimwear.
9. **Aerie**: Aerie has captured the hearts of beachgoers with its commitment to both style and empowerment. Known for promoting body positivity, Aerie offers swimsuits that are as inclusive as they are trendy. Outer Banks locals appreciate the wide range of sizes and styles, from bold bikinis to chic one-pieces, ensuring everyone can find their perfect beach look. The brand’s use of soft, stretchy fabrics provides comfortable fits without sacrificing style, making it a favorite among those who prioritize both fashion and comfort.
Aerie’s swimwear often features playful prints and vibrant colors, perfect for a lively day by the sea. The brand’s dedication to real beauty and self-expression resonates strongly with locals, who appreciate the confidence-boosting designs. With Aerie, it’s not just about wearing a swimsuit; it’s about embracing your individuality and flaunting it with pride.

10. **Swimsuits For All**: A brand that lives up to its name, Swimsuits For All is a beloved choice for its extensive range of sizes and styles. Outer Banks locals value the brand’s mission of inclusivity, offering swimwear that caters to all body types. With a selection that spans from petite to plus sizes, everyone can find a swimsuit that not only fits well but also feels fantastic.
The brand’s commitment to diversity is evident in its collaborations with influencers and models from all walks of life, showcasing a variety of shapes and styles. Locals appreciate the high-quality materials and flattering fits, which ensure comfort and durability. Whether you’re lounging by the ocean or taking a dip, Swimsuits For All has a piece that will make you feel both stylish and confident.
11. **ZAFUL**: If you’re after trendy swimsuits at unbeatable prices, ZAFUL is the brand to check out. Outer Banks locals often turn to this brand for its wide array of fashionable swimwear that doesn’t break the bank. From cheeky bikinis to sophisticated one-pieces, ZAFUL has it all, allowing beachgoers to experiment with their style without committing to high costs.
ZAFUL’s swimwear is celebrated for its bold colors and unique patterns, which help you stand out on the beach. The brand frequently updates its collections, so there’s always something new to discover. Locals appreciate the affordability and variety, which makes it easy to refresh their swimwear wardrobe each season.

Finding the perfect swimsuit is all about embracing your unique style and feeling comfortable in your own skin. With these affordable brands trusted by Outer Banks locals, you can explore a variety of options that are both fashionable and budget-friendly. Whether you’re soaking up the sun on the shore or taking a refreshing dip in the ocean, these brands have you covered with swimsuits that deliver on style, comfort, and affordability.
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