In the ever-evolving world of beauty, trends come and go at a pace so swift that if you blink, you might miss them. As we sail into 2025, it’s time to reflect on the beauty trends we’re officially leaving behind. From glossy lip tints to shimmering eyes, these once-beloved aesthetics have made way for new innovations. Here is a nostalgic countdown of the 10 beauty trends that are considered passé as of this year.
1. **Glossy Lip Tints**: Remember the days when glossy lip tints ruled the beauty scene? Inspired by the likes of Hailey Bieber, these glossy, dripping lips were the epitome of shine in 2024. Glossy lips added a vibrant pop of color to every beauty routine and were celebrated for their sheer, juicy finish that paired beautifully with minimalist makeup. However, as we step into 2025, the beauty world is embracing more matte and subtle lip finishes. The transition marks a shift towards natural, understated elegance where texture and comfort take precedence over shine.
Gone are the days when our lips appeared to glisten under every ray of light. Now, beauty enthusiasts are opting for products that offer a velvet touch, leaving the gloss behind. The glossy era was fun while it lasted, but it’s time for new lip adventures.
Product on Amazon: Nature Republic HONEY MELTING LIP (03 BERRY) SOFT LIP STICK, korean lip, Lip Gloss, Glow lip, glossy, lip balm, lip crayon, jelly gloss, lip pen, tint,valentines day gifts, korean make up
Brand: Visit the Nature Republic Store
Price: 9.99 USD
Rating: 4.3 Total reviews: 2376
Color: 03 BERRY
Skin Type: All
Item Form: Crayon
Finish Type: Glossy
Top Review from US: “I recently tried the Nature Republic Honey Melting Lip in 05 Plum, and I’m really impressed! This lip product combines the best of a lip balm, gloss, and tint. The texture is smooth and hydrating, so it feels like a lip balm but with the glossy finish of a lip gloss. The color is a gorgeous plum that gives just the right amount of tint without being too bold or overwhelming.It has a nice, subtle glow that makes your lips look fresh and healthy, and I love that it’s not sticky or heavy.”
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2. **Shimmering Eyes**: The shimmering eye trend had its golden age in 2024, where metallic and glittery eyeshadows illuminated faces at every major event. The influence of music tours and high-profile appearances brought this trend into the spotlight, making it a staple for evening glamour. Yet, the new year is all about embracing softer, more muted eyeshadow looks that offer a hint of mystery without the dazzle.
The move away from shimmering eyes reveals a desire for more natural beauty looks that emphasize the wearer’s own eye color and shape rather than the product itself. As we wave goodbye to the sparkle, we welcome a world of soft mattes and earthy tones that harmonize with our natural features rather than overpower them.
Product on Amazon: Julep Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick – Pearl Shimmer – Long-Lasting, Crease-Proof, Light Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
Brand: Visit the Julep Store
Price: 8 USD
Rating: 4.3 Total reviews: 50625
Color: 02 Pearl Shimmer
Item Form: Cream to Powder
Finish Type: Shimmery
Special Feature: Rich color glides on + Waterproof formula doesn’t crease
Top Review from US: “I absolutely love the Julep Eyeshadow 101 Crème-to-Powder Stick! The formula glides on effortlessly, blends like a dream, and stays put all day without creasing. The built-in smudger makes application super easy, and the waterproof finish ensures my eye makeup looks flawless from morning to night. The pigment is rich and vibrant, giving my eyes a beautiful pop of color. Highly recommend for anyone looking for a hassle-free, long-wearing eyeshadow!”
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3. **Douyin Makeup to Versatility**: Douyin makeup was inspired by the popular Chinese app, characterized by doll-like features and sparkly accents. It was a whimsical, almost fairy-tale approach to beauty that captivated many in 2024. However, as we transition into 2025, there’s a move towards more versatile and adaptive beauty looks.
Douyin’s departure illustrates the beauty industry’s shift towards inclusivity and diversity. The new focus is on enhancing natural beauty with subtle, personalized touches, allowing for a wide array of face shapes and tones. It’s about finding beauty in simplicity and versatility, making it accessible and wearable for everyone.
Product on Amazon: COLORGRAM Pin Point Eyeshadow Palette 02 Pink+Mauve= | Ultra-Blendable Matte, Glitter, Shimmer Shades for Daily Makeup | K-Beauty Eye Palette with Easy-to-Use Calculator Design
Brand: Visit the COLORGRAM Store
Price: 16.39 USD
Rating: 4.5 Total reviews: 479
Color: #02 Pink & Mauve
Item Form: Powder
Finish Type: Glitter,Matte,Natural,Sheer,Shimmer
Special Feature: Not Tested On Animals, Hypoallergenic, Blendable
Top Review from US: “small packaging, beautiful colors, long lasting, soft texture, and great value for money”
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4. **Glowy, Dewy Skin**: The ‘clean girl‘ aesthetic advocating for a fresh, dewy complexion was a defining beauty trend of 2024. Boasting a radiant, hydrated look, it inspired countless skincare routines centered around achieving that coveted glow. However, as we move into 2025, the beauty community is shifting towards a more balanced complexion that offers a matte finish while maintaining a healthy skin appearance.
The pivot away from ultra-dewy skin highlights a preference for a polished look that focuses on controlling shine and achieving an airbrushed effect. It’s not about losing the glow, but rather refining it to enhance natural features in a way that’s sustainably radiant.
Product on Amazon: d’alba Piedmont Italian White Truffle First Spray Serum, Vegan Skin Care, Hydrating Face Moisturizer, Glow Serum for Radiant Skin, Non Comedogenic, All In One Mist, Korean Skin Care (1.69 fl oz.)
Brand: Visit the d’alba Piedmont Store
Price: 20 USD
Rating: 4.4 Total reviews: 10867
Item Volume: 50 Milliliters
Item dimensions L x W x H: 1.85 x 1.85 x 6.18 inches
Age Range (Description): Adult
Special Feature: homeopathic
Top Review from US: “I rarely ever repurchase a skincare product that I find to be over my typical budget (the price on this spray fluctuates between 18-33 dollars constantly,) that is, until this product came along.I have combo/dry skin that gets super dry during winter, and oily yet parched during summer. I needed a spray that felt moisturizing yet sinks into skin seamlessly at the same time, and also made me feel refreshed. After seeing Tina Tanaka Harris rave about this spray in many of her videos, I ended up purchasing a bottle some time around early spring, and boy-was it love at first spritz.
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5. **Brighter Blushes**: Bold blushes that mirrored the vibrant hues of ripe tomatoes made a splash in 2024, thanks to the Tomato Girl trend. These striking blush tones added an energetic flush to makeup looks, creating a cheerful and youthful vibe. Yet, as trends evolved, beauty aficionados began to prefer subtler shades that enhance their natural skin tone rather than dominate it.
This transition showcases a growing trend towards achieving a natural-looking blush that complements individual undertones, providing a hint of color without overwhelming the face. As brighter blushes fade, softer tones are taking center stage in the beauty routines of 2025.
Product on Amazon: e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz
Brand: Visit the e.l.f. Store
Price: 5 USD
Rating: 4.3 Total reviews: 73839
Item Form: Stick
Finish Type: Shimmery
Coverage: Full
Color: Dazzling Peony
Top Review from US: “Just what I was looking for, consistency, color and price. After watching a video by a makeup artist I follow on FB, I wanted to try this type of blush. My skin is dryer now than it used to be when I was young and the powder blush doesn’t work as well as it did back then. I researched the brand the makeup artist used in her video, and well let’s just say, it was more expensive than I wanted to spend, (and could spend) ☺️ especially for just trying it.
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6. **Eyeshadow Undertones**: The art of blending complementary undertones in eyeshadow palettes was a fascinating trend in 2024, allowing beauty lovers to experiment with color theory and create harmonious eye looks. Yet, in 2025, simplicity and monochromatic aesthetics are gaining traction over complex color combos.
The shift away from intricate undertones comes with a renewed appreciation for single-shade shadows that enhance the natural beauty of the eyes. The transition to simpler, more cohesive looks is reflective of a broader desire for ease and elegance in beauty routines.
Product on Amazon: COVERGIRL Eye Enhancer, Sweet Plum, Eyeshadow Trio, Easy to Wear, Clean & Vegan, Talc-Free, Matte & Shimmer Finishes, Smudge-Proof, 0.14oz
Brand: Visit the COVERGIRL Store
Price: 4.68 USD
Rating: 4.3 Total reviews: 8989
Color: Sweet Plum
Item Form: Powder
Finish Type: Shimmery
Special Feature: Smudge Resistant
Features:
1. Easy-to-wear shades. All-day wear.
2. Crease-proof. Non-chalky and no fallout.
3. Clean, vegan & formulated without Parabens, Talc, Mineral Oil and Fragrance.
4. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.
5. Leaping bunny approved by cruelty-free international (CFI).
Top Review from US: “Love my plum eyeshadow this is really pretty very light glitter to two of them. It’s not old-fashioned. It’s not too much. I’m 72 years old and I use this. It’s great stuff! As a matter of fact, I’ve purchased another one just in case I use this one up. The quality is great that ease-of-use is wonderful.”
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7. **Party Girl Makeup**: Taking inspiration from the edgy glamour of the early 2000s, party girl makeup with its bold eyeshadows and extravagant sparkle was a hit in 2023. However, as we step into the new year, there’s a move towards more refined and sophisticated evening looks.
The departure from over-the-top party makeup signifies a return to classic elegance with a modern twist, where simplicity and sophistication are at the heart of beauty. As we bid farewell to this trend, we welcome versatile looks that can transition from day to night with ease.
Product on Amazon: 12 Sets Kids Spa Theme Party Supplies for Girls, Makeup Kit for Girls, Sleepover Party Makeup Party Birthday Party Favor Party Supplies Set for Toddler Little Girls (Rose Red)
Brand: Brand: Willinglong
Price: 35.99 USD
Rating: 4.4 Total reviews: 11
Top Review from US: “The girls loved these little bags came just as described.
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Read more about: The In Vogue: Prom Dress Styles That Are Making Waves and Those That Should Bid Farewell
8. **Graphic Eyeliner**: The bold, graphic eyeliner trend that challenged makeup enthusiasts to experiment with eye shapes and lines was a defining element of 2023’s beauty scene. Yet, for 2024, the focus is shifting towards softer, more natural eyeliner applications that enhance rather than redefine eye shapes.
This evolution in eyeliner trends reflects a wider movement towards embracing natural beauty and subtle enhancements over dramatic changes. The clean lines and bold strokes of graphic eyeliner are giving way to smudged, blended techniques that offer a more relaxed and approachable vibe.
Product on Amazon: MEICOLY 2 Packs Water Activated Eye Liner Palette,Neon Face Paint Colored Retro Hydra Liner,Water Activated Eyeliner,Matte Graphic Eyeliner,UV Blacklight Glow Black White Face Body Paint,16 Colors
Brand: Visit the MEICOLY Store
Price: 9.99 USD
Rating: 4.4 Total reviews: 1115
Color: 2 Packs Water Activated Eyeliner
Item Form: Powder
Finish Type: Matte
Special Feature: Not Tested On Animals, Hypoallergenic, Natural Ingredients
Top Review from US: “The pigment from each color are perfect. The white is there in one swipe.Just remember just like water coloring make sure to saturate but not drown ur brush in water .Smudge proof and dries fast. Some colors need a lil assistant getting dry which is very obvious do to colors . Lights dry fast darks dry slower.
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9. **Douyin Makeup**: Originating from Chinese social media, Douyin makeup made waves with its doll-like features, rosy cheeks, and sparkly details. While it captivated many in 2024, this trend is now being set aside in favor of more understated and versatile beauty looks.
Douyin makeup’s departure illustrates the beauty industry’s shift towards styles that suit a wider array of face shapes and tones, promoting inclusivity and diversity in beauty practices. As we move away from this style, the emphasis is on enhancing natural beauty with subtle, personalized touches.
Product on Amazon: [thebom] AegyoSal Eyeliner Under-Eye Enhancing Pencil Highlighter Eye Makeup (2set) (Volume Beige + Shadow Brown)
Brand: Visit the Produco Store
Price: 9.99 USD
Rating: 4 Total reviews: 90
Color: Volume Beige + Shadow Brown
Item Form: Pencil
Finish Type: Matte
Special Feature: Smudge Resistant
Top Review from US: “Excellent product it really provides beautiful light to my eyes. Highly recommend recommended.”
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10. **Two-Tone Lips**: Two-tone lips, characterized by contrasting lip colors, added an artistic flair to 2024’s beauty repertoire. As intriguing as the look was, the demand for more cohesive and natural lip aesthetics has taken precedence in 2025.
The end of the two-tone lip trend highlights a preference for balanced, unified lip colors that harmonize with the overall makeup look. With the focus shifting towards seamless lip finishes, we can say goodbye to the bold contrasts of the past and embrace a more polished lip aesthetic.
Ah, the beauty trends that have taken us for a ride over the years! As we reminisce over the styles we’ve loved and lost, let’s dive into what made these trends skyrocket in popularity and, more importantly, what has stepped into their place as we journey through 2025.
Product on Amazon: DE’MUMU Black Berry Lipstick for Women Hydrate Glossy Lipstick Moisture Lip Gloss Sheer-Medium Coverage Long Lasting Lipsticks for Dry Lips, DM65 Berry
Brand: Brand: DE’MUMU
Price: 9.99 USD
Rating: 4 Total reviews: 311
Color: DM65 Berry
Skin Type: All, Oily, Combination, Dry, Normal
Item Form: Cream
Finish Type: Semi-Glossy
Top Review from US: “The grape purple color is nice and refreshing. Lipsticks tend to go orange on me, this one stays a cool deep pink. After a couple of hours, the actual lipstick wears off my lips but, still leaves a nice stain, healthy color. I would use this as a lip tint. It’s very strong pigment. No aftertaste. I don’t sense a smell either. I would definitely buy this again. Very moisturizing and stays on my lips for a few hours.”
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11. **Mermaidcore to Individuality**: Mermaidcore was all about embracing the fantasy—iridescent scales, shimmering blues, and wavy, ocean-inspired hair. It captivated beauty enthusiasts with its playful and dreamy aesthetic, perfect for those looking to embody a mythical creature. However, as we move into 2024, a shift towards authenticity and individuality has taken place. Instead of conforming to the whimsical allure of mermaids, people are now crafting looks that reflect their unique personalities. The focus is on celebrating diversity and personal expression, moving away from broad themes to something more personal and representative of who we are.
The shift away from mermaidcore underscores a broader movement towards authenticity in beauty. While the trend was fun and liberating, allowing us to play with colors and textures inspired by the sea, 2024 is calling for a more grounded approach to beauty. This year, it’s about letting your true colors shine, without the need for a mythical narrative.
12. **Dewy Skin to Balanced Complexion**: The glowy, dewy skin trend was a hallmark of 2023, driven by the ‘clean girl’ aesthetic that emphasized a fresh, hydrated appearance. It inspired a myriad of skincare routines focused on achieving that luminous glow. Yet, as 2024 unfolds, we’re seeing a preference for a more balanced complexion—one that retains a healthy appearance while shifting towards a matte finish.
This evolution highlights a desire for polish over shine. While the dewy look celebrated youthfulness and a sunlit radiance, a matte complexion offers an air of sophistication and refinement. It’s not about losing the glow entirely; rather, it’s about refining it to enhance natural features sustainably and elegantly.
13. **Graphic to Natural Eyeliner**: Graphic eyeliner was the playground of 2024—a bold, artistic statement that enthralled makeup lovers with its dramatic lines and shapes. Inspired by runway looks and avant-garde art, it challenged many to explore their creativity. However, in 2025, we’re embracing a shift towards natural eyeliner that enhances rather than disrupts our natural features.
The transition towards softer eyeliner reflects a broader appreciation for natural beauty. While graphic designs were thrilling and bold, often serving as the focal point of a makeup look, the current trend leans towards subtlety. This new approach aims to highlight the eyes’ natural beauty, providing definition without overpowering the face.
14. **Tomato Girl Blush to Soft Hues**: Tomato Girl made a splash with its vibrant blushes, offering a delightful pop of color that mimicked a fresh, ripe tomato. It was a cheerful addition to makeup routines, bringing a youthful and energetic vibe. Yet, as we settle into 2025, the preference is shifting towards softer, more natural blush hues that complement our own skin tone.
This change showcases a growing appreciation for subtlety in beauty. While bold blushes added flair and fun, softer tones now take the stage, offering a hint of color that enhances rather than overwhelms. It’s about achieving that perfect, natural flush that looks as if you’ve just taken a brisk walk in the fresh air.
15. **Lifestyle Makeovers**: The past year saw an explosion of lifestyle-based beauty trends like Mermaidcore and Tomato Girl, which captured the imagination with their thematic aesthetics. These makeovers encouraged creativity and self-expression, allowing individuals to embody different personas through their beauty choices. But as we navigate 2025, the focus is shifting from whimsical and thematic beauty to authenticity and individuality.
Instead of adhering to a particular lifestyle aesthetic, people are now crafting looks that reflect their unique identities and preferences. The allure of tapping into broader beauty tribes is being replaced by the empowerment of personal expression and the celebration of individuality over uniformity.
16. **Two-Tone Lips to Unified Shades**: Two-tone lips were all the rage, offering an edgy and artistic flair to 2024’s beauty scene. The technique of contrasting lip colors added dimension and intrigue. However, as we forge into 2025, the trend is leaning towards more cohesive and unified lip colors.
This shift highlights a preference for balance and harmony in makeup aesthetics. While two-tone lips were exciting and visually striking, unified lip colors offer a seamless and polished look that ties the whole makeup ensemble together beautifully. It’s about crafting a makeup routine that’s elegant and effortlessly chic.
17. **Lifestyle Makeovers to Individuality**: In 2024, lifestyle-based makeovers like Tomato Girl and Mermaidcore allowed people to adopt whimsical personas. This trend encouraged creativity, tapping into a collective imagination. Yet, as we navigate 2025, the focus is moving towards crafting looks that reflect personal identity and self-expression.
Instead of fitting into predefined categories or themes, beauty enthusiasts are celebrating their own unique styles. The allure of broader beauty tribes is being replaced by the empowerment found in individuality, allowing each person to shine through their aesthetic choices.
18. **Shimmering Eyes to Soft Mattes**: Shimmering eyeshadows, with their metallic and glittery finishes, were a staple for evening glamour in 2024. Yet, as 2025 unfolds, there’s a noticeable shift towards softer, matte eyeshadows that offer a more subdued and sophisticated look.
The movement away from shimmering eyes reflects a desire for more natural beauty looks that focus on the individual’s features. Soft mattes are not only elegant but also versatile, providing a canvas that enhances the natural beauty of the eyes.
As we move forward into this new year, the beauty landscape continues to evolve, embracing trends that not only enhance our appearance but also empower us to express our true selves. It’s a journey of discovering and celebrating our unique beauty, one trend at a time.
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