The world of beauty is vast, with countless products lining the shelves. Yet, even the most dedicated beauty enthusiasts and professionals know that more expensive doesn’t always mean better. After years of experience as a makeup artist, I’ve discovered my fair share of drugstore beauty gems that hold their ground against high-end competitors. From skincare wonders to makeup miracles, these affordable options prove that you don’t need to break the bank to look fabulous. Let’s dive into the top ten drugstore beauty products that I reach for over their luxury counterparts.
1. **Maybelline Superstay Matte Ink Lipstick**: Known for its incredible staying power, the Maybelline Superstay Matte Ink Lipstick is an essential in my kit. Available in a wide array of shades, it provides a vibrant, matte finish that lasts all day. This product is perfect for anyone looking for a bold lip that doesn’t require constant touch-ups. Its unique formula ensures that the color stays put through meals, drinks, and long hours, making it a dependable choice for both everyday wear and special occasions.
Product on Amazon: Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Shot Caller, Bright Pinky Red, 1 Count, Packaging May Vary
Brand: Visit the MAYBELLINE Store
Price: 5.34 USD
Rating: 4.4 Total reviews: 136257
Color: 325 SHOT CALLER
Skin Type: All
Item Form: Liquid
Finish Type: Matte
Top Review from US: “I am really hooked on this lipstick! It’s very long wearing and it’s super gentle on my lips. I’ve tried long wear lipstick in the past and found that it dried my lips out too much and irritated them, like it sucked the moisture out of my lips. This doesn’t do that at all! They feel very comfortable underneath, no itching, and don’t feel dry when I take it off at the end of the day. It has a really pretty matte sheen, and I like the scent, kind of vanilla.Let me address some common complaints among other reviewers and why I think they’re wrong. First off, it is really easy to take off if you know what you’re doing. Oil takes this stuff off quite easily, so do some makeup wipes. Most lip balms will take it off as well. For example, I use laneige lip balm at night and it takes it off just fine. Put some on, rub your lips together, and then wipe off with a tissue. Neutrogena makeup wipes also take it off.Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipglass on over top and now it’s not sticky anymore! Also the gloss gives it a nice sheen or glitter depending on what shade of gloss. And most importantly, Mac lipglass does not take it off, yay!Third, because oil takes it off, depending on what you had to eat, it will or won’t survive your meal. So some people say they had really good luck with it lasting all day, and other people complaining that it’s worn off after a few hours. I think it really depends on what you had to eat that day. If I have something light and non-greasy for lunch like sushi then my lipstick lasts the entire work day without needing a touch-up. If I have a lunch that’s heavy on oil, like salad dressing or a lot of butter, then I have to reapply after I finish eating. But one touch up in the middle of the day to freshen up the center of your lips is no big deal! That still wayyyyy beats any kind of conventional lipstick.Fourth, your lips need to be totally clean and oil free before you apply. And this stuff takes about a minute to set. So if you’re putting it on, say, on top of lip balm, it isn’t going to be long wear lipstick. Likewise, let it set well before you go off for the day. If I get lipstick on my teeth, it’s usually during this period where it hasn’t set yet. If that happens, I just wait until it is set, and then wipe it off my teeth with a Kleenex. Not a big deal at all!Now on to the colors… I am extremely fair skinned (usually the lightest color in any foundation brand), blue eyes, cool undertone, and brown/ reddish hair. On me, I really like the way dreamer and lover look. Very flattering and works well if you have cool undertones in your skin. I like poet, but it’s almost a little too orange/ coral for my skin tone. I agree with other reviewers that seductress doesn’t look at all like the photos online. That shade is way more brown in person. Like a ’90s brown… I’ll probably wear it some, but definitely not the most flattering for cool toned skin. I definitely plan on buying another color or two. At this price point, it’s pretty easy to experiment. Do yourself a favor and give it a try!”
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View “#L’Oreal Paris Voluminous Lash Paradise Mascara” posted on instagram >>>
2. **L’Oreal Paris Voluminous Lash Paradise Mascara**: If you want lashes that reach for the stars without the hefty price tag, look no further than L’Oreal’s Lash Paradise Mascara. Its volumizing formula is a game-changer, providing thick, full lashes with just a few coats. The mascara doesn’t flake or smudge, which is a blessing for those long days or nights out. Many clients often mistake it for much pricier brands, and I love recommending it as an effective budget-friendly alternative.
Product on Amazon: L’Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
Brand: Visit the L’Oreal Paris Store
Price: 9.97 USD
Rating: 4.3 Total reviews: 85051
Color: Washable Blackest Black
Product Benefits: Long Lasting, Volumizing, Lengthening
Special Feature: Non-Flaking, Smudge-Proof, Non-Clumping
Item Form: Liquid
Top Review from US: “I recently tried the Voluminous Mascara, and I am absolutely impressed! It gives my lashes a dramatic, voluminous look with just a few coats, making them appear fuller and longer. I love how it holds up throughout the day—no smudging or flaking! The brush is perfectly designed to separate each lash, giving a natural yet bold effect. Overall, it’s a fantastic mascara that delivers the perfect lashes for both day and night looks! Highly recommend!”
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3. **Neutrogena Hydro Boost Water Gel**: In the realm of skincare, hydration is key, and Neutrogena’s Hydro Boost Water Gel delivers just that. Infused with hyaluronic acid, it’s lightweight yet deeply hydrating, making it a staple for prepping the skin before makeup application. It absorbs quickly without leaving a greasy residue, providing a smooth canvas for foundation. Plus, it’s a fantastic pick for all skin types, especially those prone to oiliness or dehydration.
Product on Amazon: Neutrogena Hydro Boost Water Gel with Signature Fragrance, Hyaluronic Acid Face Moisturizer for Normal to Oily Skin, Delivers Hydration for Refreshed, Dewy Skin, 1.7 fl. oz
Brand: Visit the Neutrogena Store
Price: 17.50 USD
Rating: 4.6 Total reviews: 86579
Item Volume: 50 Milliliters
Item dimensions L x W x H: 2.9 x 2.9 x 4.1 inches
Age Range (Description): Adult
Special Feature: Non Comedogenic
Top Review from US: “Hydro Boost Hydrating Hyaluronic Acid Water Gel is a standout product for anyone battling dry skin. From the moment you apply it, the gel delivers a uniquely cool and refreshing sensation that’s both pleasant and invigorating. This immediate cooling effect sets the stage for its impressive hydrating properties.The formula absorbs quickly like a gel but offers the deep, lasting hydration of a rich face cream. My skin felt instantly moisturized and maintained that hydration for the full 24 hours as promised. The blend of hyaluronic acid effectively locks in moisture, leaving my skin feeling plump and smooth throughout the day.The texture is lightweight yet powerful, making it an excellent choice for those seeking intense moisture without the heaviness often associated with creams. However, for individuals with oily skin, it would be great if Hydro Boost developed a similar product tailored specifically for their needs. A version that addresses oiliness while maintaining hydration would be a valuable addition to their lineup.Overall, Hydro Boost Hydrating Hyaluronic Acid Water Gel is a fantastic option for those needing a reliable, long-lasting moisturizer. It delivers on its promise of deep hydration and leaves your skin feeling refreshed and revitalized.”
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Read more about: Splurge-Worthy Skincare Gems and Budget-Friendly Beauty Buys
4. **NYX Professional Makeup Micro Brow Pencil**: Achieving perfectly defined brows has never been easier or more affordable. The NYX Micro Brow Pencil is a dupe for many high-end eyebrow products, offering precision with its ultra-fine tip. It allows you to mimic the appearance of natural brow hairs, filling in sparse areas with ease. The pencil’s formula is long-lasting and doesn’t budge, ensuring your brows stay on fleek from morning till night.
Product on Amazon: NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil – Black
Brand: Visit the NYX PROFESSIONAL MAKEUP Store
Price: 8.16 USD
Rating: 4.5 Total reviews: 65566
Item Form: Pencil
Color: 8 Black
Finish Type: Natural
Special Feature: Waterproof
Top Review from US: “After two tries at other colors, I ordered the grey and it’s PERFECT!! My hair is naturally grey with white streaks now. The size of the pencil is made to allow tiny hair-like strokes if you desire. Use a light hand for a natural look or heavier for a more dramatic effect. The outer half of my brows are gone and it can be challenging to draw brows on that area, but this color is such a match, it really looks good. Love it!! 💯”
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5. **E.l.f. Poreless Putty Primer**: E.l.f.’s Poreless Putty Primer is notorious for its ability to blur imperfections and create a flawless base for makeup. Comparable to much pricier primers, it smooths over pores and fine lines effortlessly. Made with skin-loving ingredients, it also provides a comfortable wear that doesn’t feel heavy. This primer is a must-have for anyone looking to extend the wear of their makeup while maintaining a smooth complexion.
Product on Amazon: e.l.f. Liquid Poreless Putty Primer, Lightweight Face Primer For Long-lasting Makeup Wear, Creates A Smooth Complexion, Vegan & Cruelty-free
Brand: Visit the e.l.f. Store
Price: 10 USD
Rating: 4.4 Total reviews: 2045
Product Benefits: Hydrating
Coverage: Lightweight
Item Form: Liquid
Skin Type: All
Top Review from US: “i’ve used the original pore primer putty for a while, but i saw trixie mattel use this on her youtube channel and decided to try it, and I LOVE IT!!! it’s even better than the original in my opinion. super easy application and makes my skin look flawless!”
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Read more about: Beauty on a Budget: My Favorites Finds Under $35
6. **Milani Baked Blush**: There’s a reason Milani’s Baked Blush is a cult favorite. It delivers a beautiful, buildable color with a radiant finish that rivals some of the most luxurious blushes on the market. Available in various shades, it suits a range of skin tones, providing a luminous glow that feels fresh and youthful. Its finely milled texture ensures a seamless blend, making it easy to achieve a naturally flushed look.
Product on Amazon: Milani Baked Blush – Dolce Pink (0.12 Ounce) Cruelty-Free Powder Blush – Shape, Contour & Highlight Face for a Shimmery or Matte Finish
Brand: Visit the Milani Store
Price: 7.99 USD
Rating: 4.5 Total reviews: 37466
Item Form: Powder
Finish Type: Shimmery,Matte
Coverage: Buildable
Color: DOLCE PINK
Top Review from US: “This is my second time buying this blush and I absolutely love it. I am a fan on Milani’s blushes, they are lovely, high quality at amazing prices. This formula is one of the best out there. I love makeup. It is something I enjoy a lot and I am always looking for affordable and good quality alternatives to luxury products. This blush is one of them. Buy it, you are getting a lot for your money.The bronzer is the first time I buy it. Mine is in the shade Soleil. I am impressed with the size of the pan. It is really big! For a baked item of this quality you are really getting a lot for your money. I have to say I do not use powder bronzers a lot. I have a bronzer palette from another brand that I use ocassionally and now this one, and just like the blush it is beautiful. It gives that healthy, sunkissed look that looks great. It is so blendable and you can bulid it up to your preferred intensity. I love it. It will last me forever. I can’t believe it costs less than $10. Milani is such a great brand!”
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Read more about: Affordable Glam: Top Dupes for High-End Blush Products
7. **CeraVe Hydrating Facial Cleanser**: An effective skincare routine starts with a good cleanse, and CeraVe’s Hydrating Facial Cleanser is a go-to for removing impurities without stripping the skin. Infused with ceramides and hyaluronic acid, it supports the skin’s barrier while delivering essential hydration. This cleanser is gentle, non-foaming, and suitable for all skin types, making it a versatile choice for daily use.
Product on Amazon: CeraVe Hydrating Facial Cleanser, Moisturizing Face Wash For Dry Skin, Hyaluronic Acid + Ceramides + Glycerin, Hydrating Cleanser For Normal To Dry Skin, National Eczema Association Certified
Brand: Visit the CeraVe Store
Price: 15.48 USD
Rating: 4.7 Total reviews: 120240
Item Weight: 0.71 Pounds
Item dimensions L x W x H: 1.95 x 3.38 x 1.63 inches
Scent: Fragrance Free
Age Range (Description): Youth
Top Review from US: “CeraVe Hydrating Facial Cleanser is a must-have for anyone struggling with dry or sensitive skin. Infused with hyaluronic acid, ceramides, and glycerin, this cleanser provides a gentle but thorough cleanse while maintaining your skin’s moisture balance. Unlike harsh cleansers that strip your skin, this one leaves it feeling soft, clean, and hydrated. The creamy, non-foaming formula glides smoothly over the skin, making it perfect for morning and evening routines. It doesn’t leave a tight or uncomfortable feeling after use, which is a big win for dry skin types. Over time, I’ve noticed my skin feels healthier and more resilient, thanks to the ceramides that help restore the natural barrier. The only downside is that it might not be the best option for removing heavy makeup or sunscreen, so pairing it with a makeup remover is recommended. Despite this, it’s an excellent daily cleanser that delivers on its promises. If you’re looking for a reliable, dermatologist-developed face wash that cleanses and hydrates simultaneously, CeraVe Hydrating Facial Cleanser is worth every drop!
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8. **Wet n Wild Photofocus Foundation**: Don’t let the low price fool you; Wet n Wild’s Photofocus Foundation holds its own against high-end foundations. It’s tested under various lighting conditions to ensure your skin looks flawless in every setting. The foundation provides medium to full coverage with a natural matte finish, and its lightweight feel means it won’t cake or settle into fine lines. Whether it’s for a photoshoot or a night out, this foundation delivers consistent, camera-ready results.
Product on Amazon: wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory
Brand: Visit the wet n wild Store
Price: 9.76 USD
Rating: 4.4 Total reviews: 12496
Item Form: Cream
Color: Soft Ivory
Skin Type: All
Finish Type: Dewy
Recommended Uses For Product: Face Makeup
Top Review from US: “I’m 65 and this is the best foundation I have ever used! It’s The perfect amount of “dewy”. I apply with a makeup sponge, it feels great and stays on all day. If I forget to wash my face at night, it still looks great in the morning. Perfect amount of coverage to build on. Covers my rosy cheeks from broken capillaries. I agree with all the positive reviews and disagree with the negative ones. Creme beige is my go to color, in the summer I bump it up a couple shades. For five bucks what do you have to lose?”
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9. **Revlon Super Lustrous Lipstick**: When it comes to the timeless elegance of a red lip, the Revlon Super Lustrous Lipstick stands out. Its iconic bullet shape and satin finish make it a fan favorite for those who adore a classic look. With a myriad of shades to choose from, this lipstick’s formula is both glossy and moisturizing, ensuring comfort throughout the day. It’s particularly lauded for shades like Fire & Ice and Cherries in the Snow, which have become staples in many beauty lovers’ collections.
The silky texture of Revlon Super Lustrous Lipstick makes it easy to apply without feathering. This affordability doesn’t compromise quality, offering a rich pigment that rivals more expensive brands. Whether you’re out for a casual brunch or attending a glamorous event, it adds the perfect touch of color and sophistication.
Product on Amazon: REVLON Super Lustrous Glass Shine Balm, Hydrating Tinted Lip Balm, Sheer, Glossy Shiny Finish, 008 Rum Raisin, 0.11 oz
Brand: Visit the REVLON Store
Price: 8.97 USD
Rating: 4.5 Total reviews: 962
Color: 008 Rum Raisin
Skin Type: All
Item Form: Balm
Finish Type: Sheer
Top Review from US: “My lip gloss has a smooth, lightweight texture that feels silky on the lips. It glides on effortlessly without any sticky or heavy sensation, providing a perfect, glossy shine. The formula is non-tacky and leaves lips feeling moisturized and comfortable. It has a subtle, non-greasy sheen that enhances the natural color of my lips, giving them a hydrated look.”
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10. **L’Oreal Paris Infallible Fresh Wear Foundation**: Deserving of a place in any beauty arsenal, the L’Oreal Paris Infallible Fresh Wear Foundation provides impressive coverage with a lightweight feel. This foundation offers a long-lasting effect, ensuring you remain picture-perfect from dawn to dusk. With its breathable formula, it’s a go-to for makeup artists who require a reliable base that won’t cake or feel heavy on the skin.
Moreover, its ability to blend seamlessly into the skin makes it ideal for those seeking a natural look. It’s praised for its adaptability to different skin tones and types, which is a testament to its versatility. Whether you’re a professional makeup artist or just love experimenting with looks, this foundation is a delight to work with.
Product on Amazon: L’Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Lightweight Foundation, 455 Natural Buff, 1 Fl Oz, Packaging May Vary
Brand: Visit the L’Oreal Paris Store
Price: 13.98 USD
Rating: 4.4 Total reviews: 20432
Item Form: Liquid
Color: 455 Natural Buff
Skin Type: All
Finish Type: Matte
Recommended Uses For Product: Face Makeup
Top Review from US: “The L’Oreal Paris Makeup Infallible Fresh Wear Foundation is a true game-changer in my beauty routine. As someone who requires a foundation that stays flawless throughout a busy day, this product delivers beyond expectations.The shade 415 Rose Ivory matches my skin tone perfectly, blending seamlessly to create a natural, radiant finish. The lightweight formula feels comfortable on my skin, allowing it to breathe while providing excellent coverage that conceals imperfections with ease.What’s most impressive is the remarkable staying power. This foundation truly lives up to its claim of lasting up to 32 hours. I’ve worn it through long workdays, evenings out, and even some sweaty gym sessions, and it holds up beautifully without oxidizing or caking.The packaging is sleek and practical, making it easy to dispense the right amount without waste. Plus, it’s compact enough to carry on-the-go for any touch-ups, though I rarely need them because of its durability.Whether you have normal, oily, or combination skin, this foundation adapts well, providing a matte yet fresh finish that doesn’t feel heavy or greasy.Overall, L’Oreal Infallible Fresh Wear Foundation in 415 Rose Ivory is a must-have for anyone seeking effortless, long-lasting beauty. It’s a reliable foundation that enhances natural beauty while standing up to the rigors of daily life. Highly recommended for anyone aiming for a flawless complexion!”
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With these insights and tips from professional makeup artists, it’s clear that the world of drugstore beauty products is not only vast but also incredibly effective. These products demonstrate that beauty doesn’t have to come with a hefty price tag and that the right choices can offer exceptional results. Embrace the versatility and quality that these drugstore gems bring, and let your beauty routine shine with confidence.
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