With 2024 in sight the beauty industry is surging with the fashion of the past and new creations. Among others, the Scandi makeup trend is something that truly shines, because in essence it’s all about minimalism and sustainability, which are what are considered to be the two prominent parts of the Scandinavian beauty. So what makes this trend so intriguing and how has it been able to snag the hearts of beauty junkies worldwide.
The Nordic beautiful way of living is based in established cultural values, like ‘hygge’ and ‘lagom’, which both reflect a simplicity and balance. Self-care with a twist, the Danish term hygge, talks about coziness and contentment and encourages seeking joy in the simplest of things. Scandinavian beauty routines that promote well-being and relaxation are full of this idea. Just as in Swedish lagom (meaning just the right amount), the narrative of this concept involves an attempt to find an equilibrium of beauty routine without the unnecessary amount.
When we talk about makeup the Scandi trend offers the philosophy of ‘less is more’. Beauty in Scandinavia is different from the elaborate and product heavy routines living on other parts of the earth. That’s using less, great quality products that are good to the skin and do work. With influencers such as Matilda Djerf and Emma Ellingsenn popularising this minimalist vibe, the hype steams ahead.
TikTok has really helped popularize the Scandi makeup trend as social media platforms. The so-called ‘Scandi girl’ aesthetic, or the spirit of an effortless, understated elegance, has gone viral during the past couple of years among young beauties who have been longing to make it their own. Scandi trend is in response to these fast changing, high pressure beauty standards showcased in mainstream media these days, promoting natural beauty and personal uniqueness.
Enhancing natural beauty is one of the main points of Scandi makeup trend. Instead of preventing imperfections to be seen it invites you to embrace these small features. This is the right attitude, and one that the world is moving strongly towards — more inclusive, more diverse including more than just the current narrow standards that have dominated the industry for decades.
Furthermore, the Scandi makeup trend is about all the above, as well as sustainability and mindful consumption. With consumer awareness of the environmental costs of one’s choices growing, sustainability has been paramount for beauty products. Leading the charge for meeting that demand are Scandinavian beauty brands, favouring natural ingredients over traditional synthetic materials and organic practices.
What’s so enduring about Scandi makeup is that it retains timelessness but packs a modern edginess. It makes sense to those who want authenticity and simplicity in a life littered with complication and stuff. One of the things that is so charming about the Scandi makeup trend is that it isn’t minimalistic, it is keeping it minimalistic, instead and focusing on simplicity and elegance, a beauty lover who wants to draw attention to their natural features can achieve this with minimal effort. With a step by step guide that focuses on accents not erasure, here’s how you can get the Scandi makeup look if you’re ready to try this trend.
Going natural and glowing complexion, defined by The Scandi look, starts with skin preparation. Once cleansed it is very important that you apply a lightweight nourishing moisturizer. But in the realm of Scandinavian beauty, healthy skin is at the heart of it, so you’ll want to find products such as hydralting serums that give you a dewy, radiant base. Finish it off with a primer that provides a primer with a little bit of glow to enhance your skin’s natural texture giving you a smooth base for your face makeup.
If we are referring to the base makeup, pick a sheer foundation or a BB cream in a light coverage. My idea is that allowing your skin to breathe and for your own special features to show (freckles, rosy cheeks, etc.) were my goal. Saie Glowy Super Skin Foundation in that it contains elements of both skincare and makeup as it works to even out the skin tone without hiding what glow we actually have.
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Use concealer sparingly to only where needed. Dark circles and blemishes can be concealed with brightening concealers, which maintain a fresh looking, lively appearance. Instead, use a fluffy brush to give you that airbrushed look rather than looking cakey or overly covered.
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To help soften the face, swap your typical contour tones for a warmer bronzer shade that can be used for contouring and bronzing. For example the Caia Glow Bronzer has a silky texture for that Scandi look. Using a fan shaped brush, use the bronzer both along the cheekbones and across the temples for a natural, sun kissed effect.
The Scandi look is built on blush. Pick a cream blush that executes well with your own skin tone. Use it on the apples of your cheeks and blend upwards to achieve a very delicate healthy flush imitating a natural blush. The minimalist ethos of the trend is furthered by products like Bobbi Brown’s Pot Rouge that do double duty on lips and cheeks.
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The eyes should be soft, understated. Taupe or beige eyeshadows will be used. While maintaining a natural look apply a light wash over the eyelids with a fluffy brush. When it comes to brows, sweep a light dusting of powder down the outer half of your brows using a dry or damp sponge, using a brow gel or crayon for sparse areas and keeping the shape soft and natural.
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Last, apply a hydrating spray to set the look of the dewy finish. To fight out excess shine, minimal powder might be all that is needed, just in the T-zone. To finish it off, pick a highlighter, whether liquid or cream, to place on your high points of the face such as the cheek bones, that extremely crooked nose bridge, and the little dip just next to your mouth under the lip.
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The perfect finish for lips is a natural gloss or lip tint for enhancing your natural lip colour. After all, the Scandi look is about natural beauty so keeping your lips hydrated and slightly shiny is a perfect addition to that.
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The Scandi makeup trend isn’t something to follow, it is more about celebrating you being unique, being yourself and living a natural makeup life. Skin care is the base of your routine and let your natural features be your real highlight! Because this is less is more, not only are you picking up your makeup, you’re still celebrating yourself.
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