In the ever-evolving world of beauty, social media has become the ultimate platform for discovering the latest trends and hacks that revolutionize our makeup routines. One such trend that has taken the beauty community by storm is the pink setting powder hack. Originally popularized by Naezrah Desir, a talented 25-year-old Black beauty influencer whose ‘shapeshifting’ and ‘otherworldly’ makeup content has captivated millions on TikTok, this hack is now embraced by celebrities like Kylie Jenner and SZA.
![Close-up of hands applying makeup setting powder with a brush outdoors.](https://i0.wp.com/fashionglamp.com/wp-content/uploads/2025/02/23103544-1.jpeg?resize=640%2C960&ssl=1)
The core of this trend lies in its clever use of color theory. Pink is directly opposite green on the color wheel, which means it has the ability to neutralize green tones in the skin. This can be particularly beneficial for those who struggle with redness or acne, as these conditions often present with underlying green tones. The pink setting powder not only sets makeup and reduces shine but also helps to cancel out these unwanted green hues, leaving a more even and radiant complexion.
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![Pink cosmetic powder composition on a clean white backdrop, ideal for beauty products.](https://i0.wp.com/fashionglamp.com/wp-content/uploads/2025/02/5908363.jpeg?resize=640%2C960&ssl=1)
Beauty enthusiasts everywhere are raving about the transformative effects of pink setting powder, and brands are quickly catching on. Many have launched their own versions of pink-toned setting powders, such as Jordana Ticia’s Mini Set & Brighten Powder Duo in Flossie, which has become a viral sensation on TikTok. As Jordana herself explains, ‘Pink setting powder really brightens up the under-eye area and adds a flushed, youthful look… it really is all down to color theory.’
Product on Amazon: JORDANA Forever Flawless Face Powder-JDFF102 Classic Natural
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However, not all pink powders are created equal. It’s important to choose a powder with a subtle pink hue rather than one that is overly bright or intense. Translucent pink powders offer a more understated effect, making them suitable for a variety of skin tones. Applying the powder is simple: after your foundation and concealer, lightly dust it over areas where your makeup needs setting, focusing on any redness or blemishes.
For those with darker skin tones, Jordana Ticia advises using peach or yellow undertone powders as they complement deeper complexions better. However, pink setting powder can still be beneficial. ‘Going over the top of an already set under-eye and baking with a small amount of pink powder can work well on dark skin,’ she suggests. The key is to experiment with different techniques and adapt trends to your individual needs.
While the pink setting powder hack is fantastic for brightening and evening out the skin tone, it has its limitations. While it can neutralize green hues, it might not be enough to completely mask dark circles. This is where combining makeup techniques can come in handy. Pairing pink setting powder with concealer and color correction can significantly enhance the under-eye area. Use an orange or peach corrector to neutralize dark circles and contour with a deeper shade for added definition. ‘Paired with concealer to cover up the discoloration, pink setting powder is great for brightening up the under-eye,’ says Jordana Ticia.
Ultimately, the pink setting powder hack is just one of many innovative techniques embraced by the beauty community. Its vibrant popularity on social media reflects our collective desire for flawless, glowing skin. By experimenting with color theory and makeup techniques, we can each find our unique way of achieving that coveted radiant complexion.
Mastering the art of concealer and pink powder application is a journey that combines technique, creativity, and a sprinkle of confidence. At the heart of this beauty hack is the understanding of the interplay between concealer and pink setting powder, each serving a unique purpose while complementing one another to create a flawless, smooth under-eye area.
To begin, the selection of the right concealer is essential. The art of concealer application begins with choosing the right shade, as this forms the foundation for the rest of the makeup look. According to experts like Hourglass’ Global Beauty Director, Marc Reagan, and Bobbi Brown’s Senior Pro Artist, Warren Dowdall, the choice of concealer shade should vary depending on its intended use. A brighter shade can be used for under-eye areas to counteract darkness and bring a sense of light and radiance, while concealer for blemishes should match your foundation shade more closely.
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![Woman applies eye cream on her under-eye area with black nails, wearing a white robe.](https://i0.wp.com/fashionglamp.com/wp-content/uploads/2025/02/7321271.jpeg?resize=640%2C427&ssl=1)
Before applying concealer, it is crucial to prepare the under-eye area for a smooth application. Hydration is key, especially for those who suffer from dryness or fine lines. A good moisturizer or eye cream helps in ensuring that the concealer blends seamlessly into the skin without settling into creases, a tip that Reagan emphasizes for achieving an even base. Once the skin is prepped, the concealer can be applied, focusing on the inner and outer corners of the eyes. This technique provides a ‘universally flattering lift effect,’ brightening the eyes and creating an appearance of being well-rested.
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Once the concealer is set, the pink setting powder comes into play. The secret behind the effective use of pink setting powder lies in its ability to capitalize on color theory. Pink tones help to neutralize green hues that might be present in dark circles or areas of redness. The application of the powder should be gentle, using a fluffy brush to dust it lightly across areas that need setting. This method not only helps in setting the concealer but also serves to brighten the under-eye area, adding a youthful glow.
![A flatlay of makeup and beauty products including eyeshadows, lipsticks, and brushes on a table.](https://i0.wp.com/fashionglamp.com/wp-content/uploads/2025/02/4620843.jpeg?resize=640%2C427&ssl=1)
While the combination of concealer and pink powder can work wonders, it is vital to ensure that the two products are compatible. For instance, using a finely-milled pressed powder like the Maybelline Fit Me Powder, which is currently trending on TikTok, can help achieve a flawless finish under the eyes. The powder should be pressed firmly over the concealer with a powder puff, which aids in blurring lines and smoothing pores, creating a seamless base.
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Brand: Maybelline
Read more about: Master the Art of Nose Contouring: Step-by-Step Makeup Guide
![setting powder dark circles](https://i0.wp.com/live.staticflickr.com/2885/33866212750_39148a3a0a_b.jpg?w=640&ssl=1)
Anyway, the combination of concealer and pink setting powder is not just about following a trend; it’s about embracing a method that enhances your natural beauty. Whether you are applying makeup for a simple day out or preparing for a glamorous evening, these techniques can help you achieve a smooth, polished look that exudes confidence and sophistication. As beauty trends continue to evolve, the art of makeup remains an exciting realm of discovery, inviting everyone to explore and express their unique style through the power of color and technique.
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