In the world of fashion, where elegance and style often reign supreme, Ahriana Edwards is carving out a niche that is as practical as it is revolutionary. The founder and CEO of Vaila Shoes, Edwards is tackling an issue that many women face but rarely see addressed in mainstream fashion: the availability of stylish, high-quality footwear in extended sizes.
Ahriana Edwards’ journey into the world of fashion was born out of personal necessity. As someone who wears size 12 shoes, she found herself struggling to find fashionable footwear that fit her. Her experiences of repeatedly coming up empty-handed during shopping trips inspired her to create a brand that would fill this glaring void in the market. I’m starting with extended shoe sizes to prove a point,” Edwards stated to Future Founders, demonstrating her commitment to not only creating beautiful shoes but also advocating for inclusivity in fashion.
Product on Amazon: Lifestride Women’s Suki Pump
Price: 28.54 USD
Rating: 4.4 Total reviews: 13057
Shopping on Amzon >>
Vaila Shoes is not just a brand; it’s a movement. By focusing on extended sizes, specifically for women wearing sizes 9 through 14, Edwards is challenging the conventional norms of the fashion industry. Her vision is to “reimagine what it means to be that go-to stop for women’s businesswear,” providing solutions for those who have been historically overlooked by major fashion labels.
The launch of Vaila Shoes in March 2022 was a significant step forward, marking the beginning of a new era where inclusivity is at the forefront of fashion. Initially adopting a direct-to-consumer model, Vaila Shoes quickly caught the attention of major retailers, leading to a pivotal partnership with Macy’s. This partnership is not just about selling shoes; it’s about making a statement that all women deserve access to stylish, well-fitting footwear.
Product on Amazon: DREAM PAIRS Kitten Heels for Women Low Heel Dress Shoes Wedding Dress Closed Toe Pump Shoes
Price: 33.29 USD
Rating: 4.2 Total reviews: 4951
Shopping on Amzon >>
Edwards’ mission is deeply personal. She often reflects on her struggles as a young woman trying to find shoes that made her feel confident and poised, particularly during critical moments like job interviews and professional engagements. How can a woman truly show up as her best self to work, to a space that was likely not designed for her, if she can’t find a shoe that fits her foot or clothing that fits her body,” she poignantly remarked.
This focus on inclusivity extends beyond size alone. Edwards has partnered with Sean “Diddy” Combs’ Empower Global, a network dedicated to supporting new Black-owned businesses. This partnership underscores her commitment to creating opportunities not just for herself, but for an entire community of entrepreneurs who have traditionally been shut out of the fashion industry.
The cultural impact of Edwards’ work cannot be overstated. By creating Vaila Shoes and partnering with established names like Macy’s and DSW, she is setting a powerful example for other designers and entrepreneurs. Her success is a testament to the demand for diversity in fashion, a demand that retailers are finally beginning to acknowledge and act upon.
Vaila Shoes’ presence in five Macy’s locations across the U.S., including cities like New York, Atlanta, and Washington D.C., is a dream come true for Edwards. It symbolizes not only personal achievement but a broader victory for inclusivity. For many women who have walked into Macy’s only to leave disappointed, this new collection offers a sense of belonging and celebration.
Product on Amazon: Comfortview Women’s Wide Width The Rider Slingback
Price: 59.29 USD
Rating: 4.2 Total reviews: 1276
Shopping on Amzon >>
As Ahriana Edwards finds her extended-size Vaila Shoes in department stores like Macy’s, it represents a significant advancement in fashion inclusivity. Macy’s, a beloved beacon of accessible luxury, has embraced this innovative line with open arms, marking a pivotal moment in the retail landscape. This partnership is more than just a business transaction; it signals a transformative shift towards more inclusive fashion accessibility.
Macy’s is well-known for its tradition of embracing diversity, whether it be through fashion, clientele, or employee culture, and the inclusion of Vaila Shoes in their repertoire is a fitting testament to this continued commitment. The introduction of this collection, aimed specifically at women who have traditionally been underserved by the shoe industry, resonates with Macy’s strategy to align with modern consumer values. Retailers are increasingly aware of the need to serve all customers, and the decision to stock Vaila Shoes reflects a growing trend toward inclusivity that is sweeping across the fashion industry.
The partnership between Macy’s and Vaila Shoes is a win-win situation. For Macy’s, it expands their offerings and solidifies their reputation as an inclusive and forward-thinking department store. For Vaila Shoes, it provides a platform to reach a broader audience, offering women across the country the opportunity to find shoes that cater to their specific needs. Ahriana Edwards’ strategy to enter physical retail stores complements her digital-first approach, opening new avenues for brand exposure and customer engagement.
With Vaila Shoes now available in Macy’s locations in key cities such as New York, Atlanta, and Washington D.C., it enables direct access for consumers who prefer to shop in person. The collection, which includes loafers, heels, and flats, priced from $77 to $84, offers stylish options for both professional and casual settings. The anticipation of visiting Macy’s and discovering a pair of shoes that fit perfectly, both physically and stylistically, is a profound shift for many women who have long been overlooked.
The integration of Vaila Shoes into Macy’s also highlights the power of collaboration in driving social change. By partnering with established brands, smaller companies like Vaila Shoes can leverage the reach and resources of larger entities to amplify their vision. This symbiotic relationship empowers both parties to drive meaningful change in an industry often criticized for its lack of size diversity.
Macy’s strategic decision to carry Vaila Shoes is not just about filling store shelves but about filling a gap in the market that has long been neglected. This move illustrates how retail can be a driving force for positive change, paving the way for other brands to reconsider their offerings and inclusivity practices. As the fashion industry continues to evolve, partnerships like this set a new standard, encouraging other retailers to follow suit and embrace the diversity of their customer base.
Beyond the physical products, the presence of Vaila Shoes in Macy’s represents a cultural statement. It is a nod to the voices and experiences of women who have been marginalized in fashion, a reaffirmation that their needs and desires are valid and deserve to be met. This partnership validates these consumers, offering them style without compromise.
As Ahriana Edwards continues her journey as a trailblazer in the fashion industry, her collaboration with Macy’s stands as a beacon of hope and progress. It is a reminder that the fashion industry, though historically exclusive, is capable of transformation. Through passion, perseverance, and partnerships, brands like Vaila Shoes are redefining the landscape, proving that elegance and inclusivity can, and should, walk hand in hand.
In a world where representation matters more than ever, Ahriana Edwards and her line of Vaila Shoes at Macy’s deliver a powerful message. They affirm that the fashion industry is for everyone, regardless of size. This partnership not only fulfills Ahriana’s dream but also inspires others to pursue their passions and challenge the status quo, paving the way for a fashion industry that truly reflects all its consumers.
Related posts:
Legendary department stores makes major change and shoppers will love the ‘larger’ experience
Extended Size Shoe Brand Vaila Enters DSW In Its Second Retail Partnership
Meet The Owner Of Gen-Z Business Vaila
