There is nothing in this world that is certain, except for death, taxes and the reveal of a new iPhone every year. This timeless adage rings especially true as we approach Apple’s highly anticipated “Awe Dropping” event on Tuesday, September 9th. The tech giant is poised to unveil its latest generation of flagship devices, promising not just incremental updates but potentially significant shifts in design and functionality that could redefine user experience and industry standards. With invites officially sent and the tech world buzzing, the stage is set for what many consider the most crucial moment of Apple’s year.
The anticipation surrounding this event is palpable, extending far beyond the usual excitement for new gadgets. Investors are closely watching for signs of innovation and market leadership, especially given the intensifying competition in AI and the evolving global economic landscape. Consumers, on the other hand, are keen to discover whether Apple can genuinely “woo” them with offerings like a super-slim iPhone or substantial camera upgrades, at a time when smartphone upgrades are increasingly driven by necessity rather than sheer desire. This year’s launch event is thus a pivotal moment for Apple to reaffirm its position as a technological trendsetter.
While Apple rarely shares explicit details about future products before their official announcement, a flurry of leaks, rumors, and expert analyses has painted a fairly comprehensive picture of what we can expect. From a completely redesigned iPhone lineup, including a rumored ultra-thin “Air” model, to significant updates across the Apple Watch family, new AirPods Pro, and the overarching iOS 26 software, the September 9th event promises to be a comprehensive showcase of Apple’s vision for the immediate future of personal technology. Let’s dive into the biggest revelations and educated predictions.
1. **The September 9 Event: The “Awe Dropping” Unveiling**The wait is officially over for confirmation: Apple is indeed planning its marquee event for Tuesday, September 9, commencing at 1 p.m. ET / 10 a.m. PT. This date, now formally confirmed through official invitations bearing the intriguing tagline “Awe dropping,” aligns perfectly with Apple’s long-standing tradition of launching new iPhones in September, a practice consistent since 2012. The event will be a virtual affair, streamed live for a global audience from Apple’s iconic Apple Park campus in Cupertino, California. Enthusiasts can tune in via Apple’s official website, its YouTube channel, and the Apple TV+ app, ensuring no one misses the unveiling of the next generation of Apple hardware.
This annual September event is widely regarded as the most significant moment on Apple’s calendar, primarily because it centers around the iPhone – the company’s largest revenue driver. Beyond the product announcements themselves, the event serves as a critical barometer for Wall Street, offering insights into Apple’s capacity for innovation in an increasingly competitive landscape, particularly concerning advancements in artificial intelligence. The stakes are particularly elevated this year, following a delayed upgrade to Siri, and with rivals like Google aggressively ramping up their own AI initiatives. The “Awe dropping” tagline itself hints at significant announcements, building an air of suspense and high expectation for what Apple plans to reveal.
Preorders for the newly unveiled Apple hardware are expected to commence on September 12, with a full release date scheduled for September 19. These dates, which had circulated widely as rumors prior to the official invites, now stand confirmed. This rapid turnaround from announcement to availability ensures that eager consumers won’t have to wait long to get their hands on Apple’s latest devices. The event will also detail the full release schedule for iOS 26, which was previewed at WWDC 2025 and is slated to drop shortly after the hardware launch, tying the entire ecosystem together with its new software experience.
2. **iPhone 17: The Standard Setter’s Evolution**The standard iPhone has consistently served as the cornerstone of Apple’s September presentations, and the iPhone 17 is expected to uphold this tradition, albeit without a “groundbreaking shakeup” that is reportedly reserved for the iPhone’s 20th anniversary next year. Nonetheless, the iPhone 17 is poised to introduce a series of compelling new features and design refinements that are bound to excite consumers. One of the most significant rumored alterations is a redesigned camera bump, which is expected to adopt a pill-shaped aesthetic, drawing a visual parallel to the design language seen in Google’s Pixel phones. This subtle yet noticeable change could signal a fresh direction for the iPhone’s visual identity.
Beyond the external design, the iPhone 17 is also rumored to bring a substantial upgrade to its selfie camera, with analyst Jeff Pu suggesting it will feature a 24-megapixel sensor. This is a considerable leap from the 12-megapixel front-facing camera found in the current iPhone 16 lineup, promising sharper and more detailed self-portraits and improved video calls. Such an upgrade highlights Apple’s continued focus on enhancing photographic capabilities across its entire product range, catering to the growing demand for high-quality front-facing imagery. The internal specifications, however, remain a subject of conflicting rumors.
While Jeff Pu indicated that the iPhone 17 would retain the A18 chipset from the iPhone 16, leaker Fixed Focus Digital suggested an upgrade to the newer A19 chip, which would offer enhanced performance. The question of a physical battery upgrade also remains unanswered, but the introduction of the Adaptive Power feature within iOS 26 is expected to significantly extend the phone’s battery life, regardless of hardware changes. Adding a touch of personalization, prominent leaker Majin Bu has shared purported photos of the iPhone 17 lineup on X, indicating that the device will be available in a vibrant array of colors: black, blue, silver, purple, and green, potentially including new shades like purple and green that were noted to be in testing for 2025. This expanded color palette offers consumers more choice and a fresh aesthetic. Furthermore, the iPhone 17 is expected to receive a significant makeover to align more closely with the Pro models, potentially featuring a slightly larger 6.3-inch screen – a 0.2-inch increase from the iPhone 16 – and a 120Hz display, a substantial upgrade from the current 60Hz.
3. **iPhone 17 Pro: Premium Power and Camera Innovations**The iPhone 17 Pro models represent the pinnacle of Apple’s smartphone technology, designed for users who demand the absolute best in performance, camera capabilities, and premium features. While the iPhone 17 Air is anticipated to achieve an ultra-slim design, the Pro and Pro Max variants are expected to maintain their flagship status by offering robust functionality without compromise. Recent leaks suggest a significant design alteration for the Pro’s chassis, rumored to transition from titanium to aluminum. This shift could make the devices notably lighter than their predecessors, enhancing user comfort and handling without sacrificing the premium feel Apple users expect.
The most exciting rumored upgrades for the iPhone 17 Pro are undoubtedly centered around its camera system. MacRumors reported that the Pro models will feature an impressive 8x optical zoom telephoto lens, a considerable improvement from the 5x zoom available on the iPhone 16 Pro. Analyst Jeff Pu further detailed this by stating that the Pro phones will incorporate a 48-megapixel telephoto camera, which is a substantial enhancement over the 16 Pro’s 12-megapixel sensor. Additionally, the selfie camera is also slated for an upgrade, moving to 24 megapixels from the current 12-megapixel front-facing camera on the 16 Pro, ensuring high-quality self-portraits and video calls. These camera enhancements underscore Apple’s commitment to delivering professional-grade photography tools in its premium smartphones.
Internally, the iPhone 17 Pro is expected to be powered by the advanced A19 Pro chip, ensuring superior performance across all applications. While the iPhone 17 Air might feature a five-core GPU, the Pro and Pro Max are slated to boast a more powerful six-core GPU, guaranteeing exceptional graphics processing for gaming and demanding tasks. Cooling these high-performance components will be a vapor chamber cooling system, a feature claimed by leaker Bu, which could effectively prevent overheating during intensive use or on hot days. Aesthetic choices for the Pro models are also generating buzz, with a supposed leaker on Weibo suggesting a color option related to the slick iOS 26 Liquid Glass design. Leaked mockups have also hinted at options in black, silver, dark blue, and orange, offering a refined palette for these premium devices. Conceptual renderings also show that the three rear cameras may be arranged in a rectangular bar that extends from one edge of the device to the other, with the flash, light sensor, and microphone positioned far to the right side. The Apple logo is said to be centered where the MagSafe charger is for aesthetic reasons. Notably, the iPhone 17 Pro may switch materials, potentially replacing the titanium band around the screen with aluminum, which could help Apple reduce costs as well as provide a lighter feel. The Pro model is expected to be priced around $1,050. However, a recent leak indicates that there will be fewer storage options compared to the 16 Pro. Users may lose the 128GB option and will only have three choices: 256GB, 512GB, or 1TB, down from the typical four options.
Read more about: Unlocking Excellence: The 10 Best Phones of the Year, Ranked and Reviewed by Tech Experts
4. **iPhone 17 Pro Max: The Ultimate iPhone Experience**For those seeking the absolute pinnacle of Apple’s smartphone engineering, the iPhone 17 Pro Max is poised to deliver an unparalleled user experience, building upon the already impressive features of the Pro model. While the Pro Max is expected to share many of the core advancements with its Pro sibling, it often distinguishes itself with an even larger display and enhanced battery capabilities. Indeed, one leaker reported by MacRumors claimed that the iPhone 17 Pro Max will feature the largest battery in any iPhone to date, a significant win for users who prioritize extended usage times. This rumored improvement, coupled with the vapor chamber cooling system also expected in the Pro models, should ensure efficient power management and thermal regulation, even under heavy loads.
The Pro Max will naturally inherit the groundbreaking camera upgrades seen in the iPhone 17 Pro, including the 8x optical zoom telephoto lens and the 48-megapixel telephoto camera, alongside the 24-megapixel selfie camera. These enhancements will ensure that the Pro Max continues to offer a best-in-class mobile photography experience, capturing stunning detail and clarity across a wide range of photographic scenarios. Powering this formidable device will be the A19 Pro chip, paired with a six-core GPU, which guarantees top-tier performance for everything from demanding professional applications to high-fidelity gaming. The larger form factor typically associated with the Pro Max allows for these advanced components and robust power solutions.
While the iPhone 17 Pro Max is expected to see fewer distinct upgrades compared to the iPhone 17, the most significant change could be a slightly thicker body, which is very likely intended to accommodate that larger battery. This trade-off in thickness for vastly improved battery life would undoubtedly be welcomed by power users. Aesthetic options will mirror those of the Pro, with leaked mockups showing options in black, silver, dark blue, and orange, and potentially a color linked to the iOS 26 Liquid Glass design. Priced around $1,250, the iPhone 17 Pro Max solidifies its position as Apple’s most premium and feature-rich smartphone, catering to users who demand uncompromised performance and endurance.
Read more about: Unlocking Excellence: The 10 Best Phones of the Year, Ranked and Reviewed by Tech Experts
5. **iPhone 17 Air: Apple’s Ultra-Slim Design Revolution**One of the most widely discussed and potentially groundbreaking rumors surrounding Apple’s September event is the introduction of the iPhone 17 Air, which could effectively replace the Plus model in the lineup. This new variant is rumored to prioritize an ultra-thin design, drawing inspiration from Apple’s other slimmed-down devices like the MacBook Air and iPad Air. Bloomberg reports suggest the Air could be astonishingly thin, potentially as slender as 5.5mm, a measurement that would make it skinnier than even Samsung’s Galaxy S25 Edge (5.8mm). This audacious design choice signals Apple’s bold move to reinvigorate interest in smartphone aesthetics at a time when design changes have been largely incremental.
While the ultra-thin profile is undoubtedly stylish and innovative, it is expected to come with certain compromises, a common trade-off in the pursuit of extreme minimalism. Leaked photos and renders suggest the iPhone 17 Air will feature only one wide-angle rear camera, akin to the iPhone 16E, contrasting with the dual-camera setup of the Plus model it’s replacing. Furthermore, there are rumors that the slim design might not leave enough space for a speaker at the bottom, potentially meaning the front earpiece at the top could be the sole audio source. These design choices highlight Apple’s focus on form over certain functionalities for this specific model.
Despite potential sacrifices in camera versatility and audio, the iPhone 17 Air is expected to boast impressive specifications. Pu notes it will likely feature a 6.6-inch display with a resolution of 1,260×2,740 pixels. Regarding the chip, trusted sources like Bloomberg report it will include the standard A19 chip, though MacRumors mentioned a leaker’s assertion of an A19 Pro chip – evidence for either remains insubstantial. Perhaps its most intriguing internal upgrade is a rumored 2,800-mAh battery, which might be the first Apple phone to utilize a high-density silicon battery, potentially increasing actual capacity by 15% to 20%. Coupled with iOS 26’s Adaptive Power feature, this could mitigate concerns about battery life in such a thin device. Additionally, while the standard iPhone 17 is expected to retain 8GB of memory, the Air could leap to 12GB of RAM, matching the rumored memory of the Pro and Pro Max phones. The front camera may also be moved to the left of the Dynamic Island cutout to maintain its form. Expected to be priced at $950, and available in black, silver, and light gold, the iPhone 17 Air aims to carve out a new niche for Apple, setting a benchmark for future designs and potentially paving the way for a foldable iPhone predicted for September 2026.
6. **New Phone Cases: A Touch of Elevated Style**Beyond the groundbreaking hardware, Apple often uses its launch events to introduce complementary accessories that enhance the user experience and offer new avenues for personalization. This year, alongside the highly anticipated iPhone 17 lineup, there are strong indications that Apple will unveil a new generation of phone cases, signaling a refresh in its accessory strategy. Just three weeks prior to the event, a leak emerged showcasing “TechWoven” iPhone Pro 17 cases. These new cases are expected to feature a higher quality woven material, representing an upgrade from the “FineWoven” line of fabric cases that Apple released in 2023 and subsequently discontinued.
The introduction of “TechWoven” cases suggests Apple is responding to past consumer feedback and striving to offer accessories that not only provide protection but also exude a premium aesthetic and enhanced durability. The woven material is anticipated to offer a distinct tactile experience and a sophisticated look, aligning with the luxurious feel of the new iPhones. Intriguingly, the leak also revealed that these new cases might come equipped with a crossbody strap. This potential addition represents a significant functional enhancement, allowing users to wear their iPhone like a stylish accessory, providing convenience and an added layer of security.
This focus on integrating fashion with technology highlights Apple’s understanding of its users’ lifestyles. A crossbody strap would cater to the growing trend of hands-free carrying, making the iPhone more accessible for quick photos, navigation, or simply keeping it secure while on the move. Such a design choice further blur the lines between a practical tech accessory and a fashion statement. The refined materials and thoughtful features of the “TechWoven” cases are expected to complement the sleek designs of the iPhone 17 series, providing consumers with a comprehensive and elevated Apple experience right out of the box.
7. **Apple Watch Series 11: Core Enhancements for Everyday Life**As Apple’s September 9th “Awe Dropping” event approaches, anticipation is high for its latest wearables. The Apple Watch Series 11 expects significant improvements to core functionalities. While a drastic design overhaul isn’t widely predicted, MacRumors reports the Series 11 could feature a more energy-efficient screen with higher resolution and brightness. This promises a vibrant, readable display, improving user experience and potentially extending battery life – a perennial desire among smartwatch users.
Under the hood, the Series 11 is almost certainly slated for the new S11 chip, continuing Apple’s tradition of processor upgrades. This enhanced silicon expects a tangible boost in performance and efficiency, ensuring smoother app interactions and faster health data processing. Furthermore, though unconfirmed for this release, Bloomberg’s Gurman reported Apple has been actively testing blood pressure tracking for future models. If this feature debuts, it would mark a significant advancement in personal health monitoring, offering crucial cardiovascular insights directly from the wrist.
Beyond hardware, the Series 11 will integrate with the Apple ecosystem, benefiting from WatchOS 26’s AI-powered Workout Buddy feature. This intelligent companion, designed to personalize and optimize workout routines, will be standard. To fully leverage its capabilities, new watches will need pairing with an Apple Intelligence-enabled iPhone, underscoring Apple’s integrated approach and increasing emphasis on AI-driven user experiences.
8. **Apple Watch Ultra 3: The Rugged Flagship Reaching New Frontiers**For adventurers and enthusiasts, the Apple Watch Ultra line offers unparalleled durability and advanced features. The upcoming Ultra 3 is poised to push these boundaries. Confirming its imminent debut, MacRumors uncovered imagery of the smartwatch within the iOS 26 beta. Leaked visuals suggest a slightly larger display than previous models, boasting an impressive 422×514-pixel resolution, promising an expansive, detailed viewing area for maps, metrics, and notifications during intense activities.
Like the Series 11, the Ultra 3 expects the powerful S11 chip, ensuring top-tier performance and efficiency. This processing upgrade is significant, potentially translating into greater returns on a single charge. While the Ultra 2 already has the longest battery life, the Ultra 3, with the S11 chip, could last three or four days in low-power mode. This would be a game-changer for extended expeditions or multi-day use without charging.
Perhaps the most groundbreaking rumored feature for the Ultra 3 is satellite connectivity. Gurman reported Apple has explored adding this crucial capability, which, if implemented, would enable emergency messaging and location sharing in areas devoid of cell service. This monumental safety feature draws parallels to Google’s new Pixel Watch 4, the first smartwatch to support satellite connectivity. Additionally, the Ultra 3 expects the redesigned blood oxygen feature Apple rolled out to some Series 8, 10, and Ultra watches.
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Brand: Apple
Binding: Electronics Product Group: Wireless
Price: 329 USD
Rating: 4.7 Total reviews: 12086
Operating System: watchos
Memory Storage Capacity: 64 GB
Special Feature: Activity Tracker, Cycle Tracking, GPS, Heart Rate Monitor, Voice Control
Connectivity Technology: GPS
Wireless Communication Standard: 802.11n, Bluetooth
Battery Cell Composition: Lithium Ion
GPS: Built-in GPS
Shape: Rectangular
Screen Size: 46 Millimeters
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9. **Apple Watch SE 3: The Budget-Friendly Upgrade with Enhanced Appeal**Apple’s commitment to making innovative technology accessible is demonstrated through its SE lineup. After a two-year hiatus since 2022, the Apple Watch SE 3 is strongly rumored for debut, offering a compelling entry point into the Apple Watch ecosystem. Gurman’s reports indicate a next-generation SE model is in the works, suggesting Apple is primed to refresh its budget-friendly smartwatch. While it may not boast cutting-edge features, the SE 3 expects solid performance and essential functionalities at a more attractive price.
The next SE’s design anticipates a focus on an improved exterior, potentially offering a more refined aesthetic. Reports even suggest a plastic version could be introduced, contributing to affordability and durability. Beyond external refinements, the budget watch is likely to receive a significant internal upgrade to Apple’s S9 chip. This powerful chip would provide a substantial boost in speed and efficiency, ensuring smooth navigation, responsive app performance, and accurate health tracking for daily activities.
Like its more premium siblings, the Apple Watch SE 3 will come standard with the WatchOS 26 AI-powered Workout Buddy feature. This inclusion democratizes access to intelligent fitness coaching, allowing SE users to benefit from personalized workout insights, provided they pair their device with an Apple Intelligence-enabled iPhone. With rumored pricing around $250, the Apple Watch SE 3 offers an appealing balance of features, performance, and value, making advanced wearable technology more attainable.
10. **AirPods Pro 3: Elevating the Wireless Audio Experience**For audiophiles and listeners alike, a new generation of AirPods Pro is a momentous occasion, and this September event is heavily tipped to deliver the highly anticipated AirPods Pro 3. It’s been a notable period since Apple’s premium wireless earbuds last graced the market in 2022, making the silence surrounding the Pro line conspicuous. However, this expects to change, with multiple reliable sources pointing to a significant update. MacRumors contributor Steve Moser, for instance, uncovered explicit references to the AirPods Pro 3 within iOS 26’s first beta, confirming their existence.
Bloomberg’s Gurman further solidifies expectations, predicting the announcement will occur during the high-profile iPhone 17 event. Gurman also reported the new AirPods Pro 3 design will likely feature integrated heart-rate monitoring, mirroring features in Powerbeats Pro 2. This addition would transform the earbuds into a more comprehensive wellness device. While Ming-Chi Kuo suggested Apple is exploring infrared cameras for future AirPods, this advanced hardware might be reserved for a later iteration, potentially the AirPods Pro 4.
Beyond health tracking, AirPods Pro 3 are rumored to introduce an interactive touchscreen display embedded in the charging case, effectively transforming it into a remote control. This innovative feature would offer unprecedented control and convenience. Internally, the new earbuds expect to be powered by an advanced H3 chip, a substantial improvement over the AirPods Pro 2’s H2 chip. This upgrade promises extended battery life, superior sound quality, more effective active noise cancellation, and significantly better performance during voice calls, delivering an unparalleled wireless audio experience.
Product on Amazon: Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band S/M. Fitness and Sleep Trackers, Crash Detection, Heart Rate Monitor, Retina Display
Brand: Apple
Binding: Electronics Product Group: Wireless
Price: 169 USD
Rating: 4.6 Total reviews: 13051
Operating System: watchos
Memory Storage Capacity: 32 GB
Special Feature: Activity Tracker, Cycle Tracking, GPS, Heart Rate Monitor, Voice Control
Connectivity Technology: GPS
Wireless Communication Standard: 802.11n, Bluetooth
Battery Cell Composition: Lithium Ion
GPS: Built-in GPS
Shape: Rectangular
Screen Size: 40 Millimeters
Features:
1. STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri, or call for help with Emergency SOS.* Apple Watch SE (GPS) works with your iPhone or Wi-Fi to keep you connected.
2. SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services.* Unlock your Mac automatically. Find your devices easily. Pay and send money with Apple Pay.
3. SWIMPROOF AND FASHIONABLE — 50m water resistance.* Three finishes. And a color-matched back case made with a production process that reduces its carbon emissions.
4. EASILY CUSTOMIZABLE — With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment.
5. A GREAT FITNESS PARTNER — The Workout app gives you a range of ways to train plus advanced metrics for more insights into your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.*
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11. **iOS 26: A Deeper Dive into Apple’s Transformative Software Vision**While new hardware captures headlines, the software that powers it is equally crucial in defining user experience, and iOS 26 is poised to be a truly transformative update. Moving beyond a mere naming convention change, this successor to iOS 18, previewed at WWDC 2025, has undergone rigorous public beta testing. This ensures a refined, stable operating system that ties together the entire Apple ecosystem, bringing new functionalities and a fresh aesthetic to the iPhone 17 lineup and beyond.
One striking new feature of iOS 26 is its heavy emphasis on a “Liquid Glass” design language. This innovative aesthetic presents a colorless, “all clear” alternative to traditional light and dark mode interfaces, offering an unobtrusive, highly dynamic visual experience. This design philosophy extends to the lock screen, where time and date will intelligently adapt to fit your chosen photo. Similarly, in Safari, unused tabs will gracefully gravitate toward the top, enhancing visual clarity and reducing clutter, reflecting Apple’s commitment to user-centric design.
Beyond visual refinements, iOS 26 also brings a back-to-basics approach to core applications like Camera, Photos, and FaceTime, slated for simplified designs. The Messages app, however, is set for a more colorful overhaul. Crucially, the operating system introduces several major functional upgrades: call screening for unknown numbers, live translation for calls and texts, a dedicated Games app, and lyrics translations within the Music app. These features collectively promise to enhance productivity, communication, and entertainment, delivering a comprehensive software experience.
12. **Apple’s Broader Strategic Moves and Potential Surprises: Navigating the Future**The September 9th event is critical for Apple to articulate its strategic vision in a complex global landscape. This involves navigating economic challenges, notably President Donald Trump’s tariffs. CEO Tim Cook stated Apple anticipates incurring $1.1 billion in tariff-related costs, highlighting global trade policy impact. In response, Apple shifted US-bound iPhone production to India, reducing China reliance. This foresight is well-placed, as smartphones are exempt from anticipated tariff increases on Indian imports, allowing smoother supply chains. Furthermore, Apple’s commitment to investing $600 billion in expanding US operations, aimed at creating a domestic supply chain for its chips, strengthens its manufacturing footprint.
Innovation in Artificial Intelligence also remains a central pillar of Apple’s strategic positioning. Following a delay in upgrading Siri, the company faces scrutiny to keep pace with rivals like Google, aggressively advancing their AI initiatives. While the iPhone 16 was framed as “built for Apple Intelligence,” the upcoming event is a critical opportunity for Apple to showcase renewed AI capabilities, particularly through iOS 26’s Adaptive Power and AI-powered Workout Buddy features. Pricing strategy is key, with leaks suggesting the iPhone 17 around $800, Pro $1,050, Pro Max $1,250, and Air $950. New watches are rumored at $250 for SE 3, $400 for Series 11, and $800 for Ultra 3.
Beyond confirmed announcements, Apple often reserves “one more thing” surprises. While less concrete, rumors hint at a new Apple TV 4K streaming device and a HomePod 3 functioning more like a smart display, expanding Apple’s smart home presence. Looking further ahead, Bloomberg’s Mark Gurman reports this year marks the first of three planned years of major iPhone redesigns, with a groundbreaking foldable iPhone anticipated for September 2026. These potential reveals, coupled with Apple’s strategic responses, underscore a company actively shaping the future of personal technology.
From the sleek iPhone 17 lineup, including the groundbreaking Air, to the advanced health features of the Apple Watch Series 11 and Ultra 3, and the immersive audio of the AirPods Pro 3, Apple’s September 9th event promises a comprehensive showcase of its immediate technological future. The underlying iOS 26, with its “Liquid Glass” aesthetic and powerful new functionalities, will seamlessly integrate these devices, creating a more cohesive and intelligent user experience. Beyond the gadgets, Apple’s strategic navigation of global tariffs, its investments in domestic production, and its renewed focus on AI innovation demonstrate a company diligently working to solidify its market leadership amidst intense competition. As the tech world watches, Apple aims not just to introduce new products, but to redefine user expectations and set new benchmarks for personal technology, paving the way for exciting developments, including the much-anticipated foldable iPhone, in the years to come.
