Bella Hadid’s transformation into a Western style icon is nothing short of a modern-day fashion revolution. The supermodel, known for her edgy and forward-thinking wardrobe, has embraced her lifelong love of horses and translated it into an aesthetic that has captivated both the fashion world and pop culture. Her horse girl era, which has unfolded over the past year, is more than just a personal style choice—it’s a statement, a trend, and an ode to Americana.
Hadid’s connection to the equestrian world runs deep. She began riding horses at the age of three, proving that her country-inspired wardrobe isn’t just a fleeting trend but rather a nod to her roots. In October 2023, her relationship with rodeo champion Adan Banuelos brought this passion to the forefront. Suddenly, the streets of New York City and the rodeo arenas of Texas became the backdrop for her country-cool aesthetic.
From the moment the power couple got together, Hadid’s wardrobe began to embody the spirit of the Wild West. In February 2024, she collaborated with Frankies Bikinis on three Western-inspired collections, cementing her influence on the cowboy-core movement. These pieces channeled her signature sense of style, blending high fashion with rustic charm. The collections featured everything from flirty polka-dot dresses to denim ensembles and paisley bikinis, showing that Western wear can be both versatile and glamorous.
One of the defining moments of her horse girl era came in March 2024, when Hadid debuted a striking Western-inspired outfit just weeks before Beyoncé’s Grammy-winning Cowboy Carter album dropped. Her semi-sheer halter top, leather pants, vintage cowboy boots, and classic Stetson hat set the stage for a new fashion movement. From that point on, her cowboy-inspired wardrobe took off like a galloping horse. Every outfit became an opportunity to prove that cowgirl chic could be edgy, bold, and undeniably modern.
Hadid’s ability to seamlessly blend tradition with innovation has made her a true pioneer of the country-cool aesthetic. In September 2024, she celebrated the opening of a Kemo Sabe store in NYC by donning flared Frame jeans, a plunging Western shirt, and bold accessories like a black cowboy hat and brown suede boots. Later that same day, she transitioned into a playful polka-dot dress from Frankies Bikinis, teasing her upcoming collaboration and proving that the cowgirl look can be both casual and elegant.
Her commitment to the horse girl lifestyle extends beyond her wardrobe. In December 2024, Hadid made a cameo on the hit TV show Yellowstone, embodying a character who mirrored her own life. She played Sadie, the sassy girlfriend of a Texas horse trainer, donning outfits that felt like extensions of her real-life persona. Costume designer Johnetta Boone noted that working with Hadid was effortless, as her daily outfits already reflected the Western essence they aimed to portray. From vintage cowboy boots to fringed suede bags, every detail of her on-screen look was a tribute to her personal style.
Her portrayal in Yellowstone is just one example of how Hadid has not only embraced the horse girl aesthetic but has also helped popularize it. By wearing pieces like crimped waves, silver cuff bracelets, and Brim Biters, she’s shown that cowboy-core isn’t just about the clothes—it’s about attitude, confidence, and a connection to the rugged beauty of the American West.
What makes Hadid’s Western transformation so compelling is her ability to make it feel fresh and relevant. She’s not just dressing the part; she’s living it. From her Texas ranch lifestyle to her horseback rides through New York City, Hadid embodies the modern cowgirl. Her influence is undeniable, inspiring countless fans and fellow celebrities to embrace their inner horse girls.
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