
Okay, seriously, how many times have you scrolled through your feed, minding your own business, when BAM! Another headline about a celeb doing something totally unexpected pops up? We’re talking about those moments where you stop, scroll back, and go, ‘Wait, *they* do *what* now?’ It’s like discovering a secret level in your favorite game, but in real life.
Turns out, life in the spotlight isn’t always about red carpets and blockbuster paychecks. For many of our favorite stars, their passions extend way beyond acting, singing, or slam-dunking. We’re talking about serious entrepreneurial spirit, turning quirky hobbies or personal missions into full-blown businesses that might just surprise you with their ingenuity and scale.
According to some studies, the average millionaire has seven streams of income, so it shouldn’t really surprise us that some celebrities are prolific entrepreneurs, building side hustles on top of already successful careers. These aren’t just fleeting endorsements; these are passion projects, smart investments, and sometimes, ventures so successful they almost eclipse the initial career that made them famous! Ready to dive into the wild world of celebrity side hustles? Let’s go!

1. **Shaquille O’Neal – Big Chicken**You know Shaq. He’s a basketball legend, a larger-than-life personality, and probably one of the most recognizable faces on the planet. But did you know his empire extends far beyond the basketball court and those hilarious commercials? Get ready, because Shaq is serving up some serious flavor, proving he’s as much a titan in the kitchen as he was on the hardwood.
Shaquille O’Neal isn’t just an endorser; he’s the proud owner of Big Chicken, a fast-food restaurant chain that specializes in, you guessed it, epic chicken sandwiches. Imagine a menu as bold and playful as Shaq himself – that’s what you get. It’s a delicious reflection of his larger-than-life persona, making every chicken sandwich an event, wrapped in his undeniable charisma.
With locations popping up in various states across the country, and even extending to the high seas on Carnival cruise ships, Big Chicken is, well, *big*. This isn’t just a casual investment; it’s a full-on culinary venture that showcases Shaq’s incredible business acumen and his knack for connecting with people through universal delights. Who knew that the king of the court would also be a king of fried chicken? It’s a slam dunk for your taste buds, no doubt about it!

2. **Dan Aykroyd – Crystal Head Vodka**Alright, who you gonna call for a unique vodka experience? If you said Dan Aykroyd, you’re absolutely right! The iconic actor and comedian, known for making us laugh in classics like “Ghostbusters” and “The Blues Brothers,” has channeled his creative energy into something completely different and, frankly, quite spooky. He’s not just conjuring spirits on screen, but literally creating them.
Dan Aykroyd co-founded Crystal Head Vodka, a brand that stands out not just for its smooth taste, but for its absolutely unforgettable packaging. We’re talking about a distinctive, totally cool skull-shaped bottle that has become a collector’s item in itself. It’s like a prop straight out of one of his supernatural comedies, but this one you can actually drink (responsibly, of course!).
But it’s not just about the looks; the vodka itself has a unique story. It undergoes a special filtration process through Herkimer diamonds, which sounds incredibly fancy and mysterious, adding a touch of mystique to every bottle. This attention to detail has made Crystal Head Vodka a massive hit among spirit enthusiasts and anyone looking for a conversation starter for their bar cart. It’s truly a spirit with spirit, from a legend with boundless creativity!
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3. **Jessica Biel – Au Fudge**Ever wished there was a place where adults could enjoy gourmet food while their kids had a blast without judgment? Jessica Biel heard your silent pleas! Alongside a group of friends, the talented actress opened Au Fudge, a super child-friendly restaurant right in the heart of Los Angeles. It’s basically a dream come true for parents everywhere who want a chic spot that actually welcomes little ones.
Au Fudge wasn’t just another celebrity restaurant; it was designed with a specific mission: to provide organic and healthy food options that both kids and grown-ups would genuinely love. Think delicious, wholesome meals that don’t taste like “kid food” and are a far cry from the usual greasy spoon. Plus, it featured a dedicated play space for children, making dining out a relaxed and enjoyable experience for the whole family.
Combining gourmet dining with a genuinely family-oriented atmosphere, Au Fudge was a testament to Biel’s vision for a place where parents could unwind without worrying about entertaining their little ones. It showed a side of the star that was all about nurturing and community, proving that even A-listers appreciate a good, healthy family meal out and want to create spaces where everyone feels comfortable.
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4. **Hugh Jackman – Laughing Man Coffee**He might be famous for his adamantium claws and intense brooding as Wolverine, but Hugh Jackman’s real-life persona is far more heartwarming. Beyond his superheroics, Jackman is brewing up something truly special with his side hustle, Laughing Man Coffee. And trust us, this isn’t just any coffee; it’s coffee with a conscience and a powerful story.
Hugh Jackman co-founded Laughing Man Coffee with a powerful mission: to support fair trade and sustainable practices from bean to cup. Every single sip you take helps make a difference in the lives of coffee farmers. The company is committed to ensuring that coffee-growing communities receive fair compensation and support, which is just awesome and truly inspiring.
What makes Laughing Man Coffee even more extraordinary is its dedication to philanthropy. All profits generated by the company go directly to the Laughing Man Foundation. This foundation works tirelessly to aid educational programs and community development in coffee-growing regions, making every cup a contribution to a better world. It’s coffee that truly gives back, reflecting Jackman’s commitment to making a positive impact that extends far beyond the silver screen.

5. **Kevin Costner – Ocean Therapy Solutions**When you think of Kevin Costner, you probably picture epic Westerns, baseball fields, or perhaps dancing with wolves. But how about cleaning up oil spills? That’s right, the Oscar-winning star has a deeply personal and incredibly impactful side hustle with Ocean Therapy Solutions. This isn’t just about making money; it’s about protecting our planet, which is a role even bigger than any film.
Costner’s journey into environmental technology began after witnessing the devastating Exxon Valdez oil spill in 1989. He was moved to act, investing millions to develop innovative technology designed to clean up oil spills. This commitment to ocean health truly showcased a profound sense of responsibility beyond the silver screen, turning a personal concern into a tangible solution.
Ocean Therapy Solutions gained significant attention during the Deepwater Horizon oil spill in 2010. The company’s centrifuge technology was intended to separate oil from water, offering a potential solution to a massive environmental disaster. While logistics and the early application of dispersants presented challenges, Costner’s dedication to developing such critical technology truly set his side hustle apart as a noble pursuit, demonstrating a deep care for our environment.

6. **Armie Hammer & Elizabeth Chambers – Bird Bakery**Okay, if you’re looking for a sweet escape, you might not immediately think of Hollywood actors. But Armie Hammer, along with his dynamic wife, Elizabeth Chambers, created a charming haven that’s all about delicious treats. Together, they founded Bird Bakery in San Antonio, Texas, and it’s absolutely worth a trip if you have a sweet tooth!
Bird Bakery is more than just a place to grab a cupcake; it’s a family-owned establishment that bakes tradition into every single item. What makes it extra special? Many of its offerings are crafted from Elizabeth Chambers’ grandmother’s cherished recipes, bringing a touch of heartwarming nostalgia and authentic home baking to its menu, making it feel truly personal.
The bakery offers a wide array of homemade pastries, cakes, and sandwiches, quickly becoming a beloved spot for locals and visitors alike. Imagine biting into a cupcake that tastes like pure comfort, steeped in family history! It’s an enticing invitation, prompting one to consider a journey to Texas just for this sweet, unique experience that captures the essence of homemade goodness.

7. **Gwyneth Paltrow – Goop**Let’s talk about a celebrity who truly embodies the phrase “lifestyle guru,” sometimes with a side of raised eyebrows. Gwyneth Paltrow’s lifestyle brand, Goop, has become a household name, synonymous with all things wellness, beauty, and, let’s be honest, a dash of controversy. It’s a brand that consistently gets people talking, for better or worse!
Goop is known for its eclectic and often unconventional product offerings. From the infamous jade eggs (which definitely sparked some debate, to put it mildly!) to energy-healing stickers, Goop has consistently made headlines for pushing the boundaries of health and wellness. You might scratch your head and wonder, but you definitely can’t ignore its widespread impact and influence.
Whether you’re a devout follower or a curious skeptic, there’s no denying Goop’s massive influence in the wellness space. Paltrow has built an empire around a lifestyle philosophy, creating a platform that’s as much about sparking conversation as it is about selling products. It’s a fascinating look at how a celebrity can turn a personal interest into a global (and sometimes viral) phenomenon, redefining what a lifestyle brand can be.
Alright, if you thought those first few celebrity side hustles were wild, buckle up! We’re diving even deeper into the unexpected ventures of our favorite stars. Turns out, some A-listers are not just dabbling, they’re straight-up building empires in tech, luxury dining, and even winemaking. Get ready to have your mind blown (again)!
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8. **Justin Timberlake – MySpace**Remember the days of top 8 friends and custom profiles? Yeah, MySpace. While it might seem like a relic now, back in 2011, none other than music icon Justin Timberlake decided to throw his hat into the social media ring. Can you even imagine JT, the ultimate cool kid, trying to bring MySpace back from the digital graveyard? It sounds like a plot twist straight out of a movie!
Timberlake didn’t just casually endorse; he invested in the social networking site with a grand vision: to revamp it as a music-focused platform. The idea was to bring it back to its roots, leveraging its original appeal for artists and fans to connect. It was a bold move, showcasing his interest in tech and his savvy for recognizing potential in the ever-evolving world of social media innovation.
While MySpace never quite regained its former glory days, Timberlake’s involvement was a huge statement. It showed that even though his primary stage was music, he had a keen eye for technology and wasn’t afraid to take a big swing in the digital space. It’s a fascinating glimpse into a star thinking beyond the spotlight, even if the outcome wasn’t a chart-topping comeback.
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9. **Karlie Kloss – Kode with Klossy**You know Karlie Kloss as a supermodel, gracing runways and magazine covers worldwide. But here’s a twist you might not see coming: this fashion icon is also a coding queen! Instead of just rocking the latest designs, Karlie is empowering the next generation of women to *create* the future, one line of code at a time. How cool is that?
Karlie founded Kode with Klossy, a truly incredible nonprofit organization dedicated to leveling the playing field in the tech world. This initiative offers free coding camps and scholarships specifically for young women, giving them the tools and confidence to dive into careers in technology. It’s about breaking stereotypes and showing that brilliant minds come in all forms, not just the ones you might expect to find behind a computer screen.
This venture perfectly combines her passion for fashion with a profound commitment to education. Karlie Kloss is not just a pretty face; she’s a powerhouse proving that you can be glamorous *and* incredibly intelligent, inspiring countless girls to pursue their dreams in STEM. It’s a total mic drop moment for women in tech!

10. **Channing Tatum – Saints & Sinners**Channing Tatum – you might think of him tearing up the dance floor, starring in action flicks, or making us laugh. But did you know this multi-talented star also has a serious knack for hospitality? Teaming up with business partner Keith Kurtz, Tatum opened Saints & Sinners, a restaurant and bar right in the heart of vibrant New Orleans.
This isn’t your average celebrity eatery. Saints & Sinners is a celebration of the city’s unique spirit, featuring a lively burlesque theme. Imagine enjoying delicious Southern cuisine while soaking in some seriously engaging entertainment – it’s a whole vibe! The menu blends classic comfort with a touch of New Orleans flair, making it a must-visit spot for anyone looking for good food and a great time.
The venture beautifully reflects Tatum’s deep love for New Orleans’ vibrant culture. It’s more than just a place to grab a bite; it’s an immersive experience that captures the energy and theatricality of the city he clearly adores. Who knew Channing Tatum could bring so much magic to the culinary scene?

11. **Sandra Bullock – Walton’s Fancy and Staple**Oscar-winning actress Sandra Bullock, known for her captivating performances on screen, has also established a charming and multi-faceted presence in the heart of Austin, Texas. Her entrepreneurial spirit shines brightly through Walton’s Fancy and Staple, a truly unique establishment that’s much more than just a single concept.
Walton’s Fancy and Staple isn’t just a restaurant; it’s a delightful combination deli, bakery, and flower shop, all rolled into one cozy atmosphere. Imagine stepping into a place where you can grab freshly made sandwiches and pastries, then pick up a beautiful floral arrangement, all under one roof! It’s the kind of spot that makes you want to linger and enjoy the inviting ambiance.
Starting its journey as a deli/bakery/flower shop back in 2009, Walton’s has gracefully expanded its offerings over the years. Today, it hosts happy hours, provides catering services, and even boasts a gift shop. Plus, in 2018, it introduced a full dinner menu, truly becoming a go-to spot for locals and visitors seeking quality food and a touch of elegance in a relaxed setting. Bullock definitely knows how to build a beloved community hub!

12. **Robert De Niro – Nobu**When you think of Robert De Niro, you probably picture legendary film roles, intense dramatic performances, and maybe even a classic gangster flick or two. But this acclaimed actor has also built an empire that’s just as famous (and arguably just as luxurious) as his filmography: the global high-end Japanese-Peruvian fusion restaurant chain, Nobu.
De Niro co-founded Nobu, and it has since become an international sensation, synonymous with exquisite luxury dining. The concept, blending Japanese culinary precision with vibrant Peruvian flavors, was groundbreaking. Each dish is a work of art, designed to tantalize the taste buds and provide an unforgettable dining experience that’s a cut above the rest.
With locations spanning worldwide, Nobu isn’t just a place to eat; it’s a destination. It consistently attracts celebrities, foodies, and anyone looking for a top-tier culinary adventure. This venture perfectly showcases De Niro’s eye for quality and his ability to cultivate a brand that exudes sophistication and global appeal – a true masterclass in turning passion into a worldwide phenomenon!
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13. **Zooey Deschanel – HelloGiggles**If there’s one celebrity who embodies quirky charm and an optimistic spirit, it’s Zooey Deschanel. And it turns out, her delightful persona extends beyond acting and music into creating a truly positive space online! She co-founded HelloGiggles, a refreshing online community designed specifically for women.
HelloGiggles isn’t about gossip or negativity; it’s all about feel-good content and empowering stories. The site covers a wide range of topics, from beauty tips and wellness advice to lifestyle features, all delivered with an uplifting and encouraging tone. It’s like a digital hug, making readers feel supported and inspired rather than judged.
This venture perfectly reflects Deschanel’s unique brand and her commitment to fostering a kind and inclusive online environment. She’s taken her quirky, optimistic energy and channeled it into a platform that champions positivity and community for women everywhere. Talk about using your platform for good!

14. **Francis Ford Coppola – Francis Ford Coppola Winery**Francis Ford Coppola is a name synonymous with cinematic masterpieces – think “The Godfather” or “Apocalypse Now.” But this legendary director has also cultivated an equally impressive (and perhaps more tranquil) empire in the world of winemaking. Tucked away in California, the Francis Ford Coppola Winery offers an experience that’s as rich and nuanced as his films.
The winery is far more than just a place to produce wine, though it certainly does that exceptionally well, crafting a variety of award-winning vintages. It’s a destination designed to offer visitors a truly luxurious experience, blending the worlds of film, food, and fine wine into one captivating package.
Imagine sipping on exquisite wine, then taking a dip in a sparkling swimming pool, or perhaps strolling through a movie gallery showcasing artifacts from Coppola’s iconic career. With an on-site restaurant serving delicious fare, the winery is a testament to Coppola’s artistic vision and his desire to create an immersive, memorable experience that celebrates all the finer things in life. It’s a side hustle that perfectly bottles his creative genius!
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And there you have it! From tech investments and empowering coding initiatives to luxury dining empires and serene vineyards, these celebrities are seriously proving that their talents extend far beyond what we see on screen. It’s inspiring, it’s a little wild, and it definitely makes you wonder what unexpected passions are brewing behind the scenes for your other favorite stars. Maybe it’s time we all started thinking about our own unique side hustles, right?