Blake Lively has been making waves everywhere recently as she promotes her highly anticipated film It Ends With Us. While the press tour has attracted its share of headlines, what has truly captivated audiences is her extraordinary fashion choices. Despite some controversies and critical chatter online—ranging from tone-deaf moments to speculation about her relationships—one consistently positive narrative has emerged: Blake’s genuine kindness and dedication to her style.
Olivia Cheng, the talented designer behind the chic brand Dauphinette, who provided Blake with several of her vibrant floral looks, described her as “very kind.” Speaking during New York Fashion Week, Olivia highlighted how Blake personally selected pieces from her West Village boutique, emphasizing a “very hometown” approach. This was not a typical stylist-arranged collaboration; Blake simply walked into the store and chose what resonated with her. Olivia noted that despite Blake’s access to the world’s biggest fashion houses, she often styles herself, making the connection even more meaningful.
This grassroots collaboration has had a significant impact. Olivia proudly shared that Blake’s endorsement has resulted in a noticeable boost to her business, affectionately calling it the “Blake bump.” Such support from a major star can truly change perceptions and opportunities for a smaller designer.
The Floral Fashion Statement
Blake’s floral-themed wardrobe perfectly echoes her character Lily Bloom in It Ends With Us, who owns a flower shop. This use of fashion to reflect character is a form of “method dressing” recently popularized by stars like Zendaya and Margot Robbie.
Her floral tour began with pieces like a delicate blue dress with pastel feathers, a beaded floral minidress, and a statement coat embellished with colorful sequins and rhinestones. She also wore painted floral shorts paired with matching leather jackets and coordinated tank and skirt ensembles. At the Betty Blooms Pop-Up event, she dazzled in a pink Dauphinette mini-dress and matching coat, styled with pink heels and flowers braided into her hair.
Blake’s commitment to floral themes extended throughout the tour. At a press event, she wore a white suit embroidered with subtle white flowers, styling it without a top underneath and accessorizing with green heels and statement earrings. For the UK premiere, she sparkled in a strapless Tamara Ralph gown covered in colorful crystals shaped like cherries and orchids, paired with a dramatic red faux-fur cape.
One of the most talked-about looks was at the New York premiere, where she wore a vintage Versace dress originally donned by Britney Spears in 2002. Blake honored Britney on Instagram, calling her “the ultimate queen” and praising her inspiration. The pastel dress featured multicolored sequined floral designs and a chic one-shoulder neckline.
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Daring Patterns and Vintage Treasures
Blake also embraced bold pattern mixing, wearing a black-and-white polka dot Oscar de la Renta dress combined with colorful floral pants and a matching cape by Christopher John Rogers. At the Book Bonanza in Texas, she sported a semi-sheer black Balmain dress embroidered with flowers, paired with a black bra for an edgy yet romantic look.
Her love for floral continued with a Chanel suit adorned with multicolored flowers, worn at the Chanel Tribeca Festival Artists Dinner, and a blue Balmain minidress with red floral appliqués after the “Deadpool & Wolverine” premiere party.
Vintage fashion played a key role as well. A 1997 Christian Dior suit with delicate daisy patterns, a sparkly Versace ensemble with floral chainmail, and a white Vivienne Westwood dress featuring ruffles and floral patterns all made memorable appearances. These vintage pieces enhanced her floral theme while showcasing her sartorial range.
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More Floral Highlights and Casual Elegance
Other standout looks included a white Dauphinette mini-dress with blue florals paired with an ombré sequin jacket and a mushroom-shaped clutch, as well as a two-piece floral ensemble from Dauphinette featuring a flower-covered tank and a high-waisted skirt.
Blake even incorporated florals into casual settings, such as wearing Valentino jeans with floral cutouts valued at $19,000, paired with a simple white tank top during a surprise screening in Texas.
In New York City, she was seen in a coordinated blue Chanel outfit featuring sparkling white flowers on a shirt and a blue floral-patterned pair of pants, completed with matching accessories.
At the Copenhagen premiere, she stunned in a regal Atelier Versace ball gown with a tiara-like jeweled bodice and a skirt adorned with swirling blue and gold floral designs. For the New York premiere after-party, Blake embraced vibrant pink Versace with a corseted lace top, flowing skirt, and floral accessories, including flowers woven into her hair.
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Blake’s dedication to floral fashion was also evident at her London photocall, where she wore a white Stella McCartney suit embroidered with large floral motifs. She balanced whimsy and chic style by pairing the oversized jacket and wide trousers with sheer floral-appliquéd underwear visible underneath.
Throughout the tour, she consistently incorporated floral details, whether in bold jackets paired with matching shorts, vibrant floral tops, or strapless gowns covered in bright flowers. Even in the rain, she braved a strapless Oscar de la Renta dress with vivid floral embroidery, and on casual outings, she sported coats and accessories featuring 3D flowers.
This themed approach to her wardrobe has created a striking press tour style file. Blake’s self-styled red carpet moments, her championing of small designers like Olivia Cheng, and her use of legendary vintage pieces have turned film promotion into a masterclass in cohesive, meaningful dressing. Fans and fashion enthusiasts alike eagerly await what floral garden Blake will cultivate next.
