
Aging gracefully is a goal many of us aspire to, and when it comes to makeup, adapting to our evolving skin is key. Aging skin can present new challenges, including under-eye darkness and wrinkles, which can be particularly daunting. Renowned makeup artist Laura Geller shares her expert tips to address and conquer these concerns for women over 50, helping them maintain a fresh and youthful appearance.

1. **Prepping the Under-Eye Area**: Before delving into makeup application, it’s essential to prepare your skin properly. Laura Geller stresses the importance of using a face primer rather than an eye cream. Eye creams can create a mess as they tend to take off makeup when you blink. Instead, Geller suggests an all-over face primer that reaches up to the under-eye area. This not only provides light moisture and hydration but also helps prevent makeup from settling into lines. Geller emphasizes, “Primer doesn’t transfer,” which makes it an excellent choice for a lasting look.
Product on Amazon: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz
Price: $10.00
Rating: 4.6 with 28,376 ratings
Brand: e.l.f.

2. **Choosing the Right concealer**: Selecting the right concealer is crucial, and Geller advises basing this choice on the severity of your under-eye circles. Cream or wand concealers work well for mild discoloration, offering an easy glide and blend. For more intense darkness, a pot concealer with a thicker, putty-like consistency is ideal. It clings more to the skin and builds coverage effectively. For those concerned primarily with fine lines, a lighter, hydrating concealer is recommended to avoid emphasizing texture.
Product on Amazon: e.l.f. Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
Price: $7.00
Rating: 4.4 with 47,018 ratings
Brand: e.l.f.

3. **Strategic Concealer Placement**: Proper application is key, and Geller advises strategic placement of concealer. Dark circles usually start near the inner corner of the eye and extend three-quarters of the way outward. By focusing on these areas and keeping the concealer blended up to the third quarter of the eye, it prevents the cakey look and avoids highlighting wrinkles, particularly crow’s feet. Geller’s technique provides control over the amount applied and helps maintain a youthful appearance.

4. **Locking It In with Powder**: Once the concealer is perfectly applied, setting it with powder is the next step. Geller recommends a light application of powder over your foundation and concealer to lock everything in place. This prevents creasing and ensures longevity without adding dryness. Options such as loose powder, invisible setting powder, or non-shimmer highlighting powder work well. It’s important to avoid heavy foundation powder, which can highlight dryness.
Product on Amazon: Maybelline Fit Me Loose Setting Powder, Face Powder and Finishing Makeup, Fair Light, 1 Count
Price: $8.98
Rating: 4.6 with 47,814 ratings
Brand: Maybelline

5. **Trade Brow Pencil for Brow Gel**: Moving beyond the eyes, it’s time to rethink brow products. Instead of brow pencils, which can create a harsh look, Geller suggests using tinted brow gels. They fill in brows naturally, providing color without looking overdone. For added fullness, applying the gel against the direction of hair growth before combing it back creates an appearance of thicker brows.
Product on Amazon: e.l.f., Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused, 0.12 Oz
Price: $5.00
Rating: 4.4 with 7,837 ratings
Brand: e.l.f.

6. **Double Cleansing for Healthier Skin**: Properly cleaning your face is crucial, and Geller recommends double cleansing instead of makeup wipes, which can dry out skin. Start with a balm cleanser to break down makeup, followed by a gentle, hydrating cleanser. This two-step process ensures all makeup is removed while keeping the skin hydrated, setting the stage for flawless makeup application.
As we step into a new year, it’s the perfect moment to re-evaluate and empower our beauty routines with resolutions that not only enhance our appearance but also boost our confidence and mood. Embrace these empowering beauty resolutions to welcome a vibrant new you!

7. **Embrace Hair Health**: For women over 50, hair care can be transformative. Consider integrating nourishing hair oils or leave-in conditioners into your routine to combat dryness and promote shine. Opt for a haircut that flatters your face shape and highlights your natural texture. Regular trims and treatments can rejuvenate your hair, making it look healthier and fuller, which truly complements any beauty routine.
Healthy hair is not just about aesthetics; it’s about self-care and feeling good. Embracing your natural hair color or going for a bold new hue can be a fun and liberating resolution. Consult with a professional stylist to find styles and colors that enhance your unique beauty and emphasize your best features.
Product on Amazon: Loma Hair Care Nourishing Oil Treatment, 3.4 Fl Oz
Price: $26.73
Rating: 4.8 with 3,063 ratings
Brand: Loma Hair Care

8. **Hydration is Key**: Keeping your skin hydrated is crucial, especially as we age. Invest in a high-quality moisturizer that works for your skin type and climate. Consider products with hyaluronic acid, which helps retain moisture in the skin, keeping it supple and youthful. Drinking plenty of water and consuming foods rich in omega-3 fatty acids can also promote skin hydration from the inside out.
Dehydrated skin can make fine lines and wrinkles more pronounced, so maintaining moisture is essential. Beyond creams, think about incorporating hydrating masks into your weekly routine. These masks can offer an extra boost of hydration, leaving your skin feeling plump and refreshed.
Product on Amazon: CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 19 Ounce
Price: $18.50
Rating: 4.7 with 124,487 ratings
Brand: CeraVe

9. **Revolutionize Your Lip Care**: As the years go by, lips can lose their volume and definition. A beauty resolution to consider is focusing more on lip care. Start with a gentle exfoliation routine using a soft brush or lip scrub to remove dead skin cells. Follow up with a nourishing lip balm containing ingredients like shea butter or vitamin E.
For added glamour, explore lip plumpers or glosses that enhance natural volume. Selecting the right lip color can further rejuvenate your appearance, so experiment with shades that complement your skin tone, ranging from classic nudes to vibrant reds.

10. **Commit to a Consistent Skincare Routine**: Consistency is key in skincare. Establish a morning and evening routine that includes cleansing, toning, and moisturizing. Look for serums with antioxidants or retinol that can target specific aging concerns like fine lines or pigmentation.
A disciplined skincare regimen can significantly improve your skin’s texture and appearance, creating a flawless canvas for makeup application. By making skincare a daily ritual, you also foster a sense of self-care, which can enhance your overall well-being.
Product on Amazon: The Ordinary Resveratrol 3% + Ferulic Acid 3%, Antioxidant Serum for Anti-Aging, 1 Fl Oz
Price: $10.40
Rating: 4.4 with 1,375 ratings
Brand: The Ordinary
As you embark on these empowering beauty resolutions, embrace the opportunity to discover and celebrate your unique beauty at any age. Remember, beauty is timeless, and with these empowering strategies, you can shine brightly, feeling beautiful and confident every day.
Related posts:
Laura Geller Shares How to Conceal Dark Circles and Wrinkles
Beauty Resolutions for 2025: Tweaks to Make to Your Routine
The 9 best makeup tips for older women for gorgeous results every time