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The ’70s: a decade that was all about the disco, the bell bottoms, and let’s not forget, some seriously bold car designs! Seriously, remember those outrageous wood panel station wagons and the incredibly clunky features? Everything just *felt* heavier, more authentic, more… ’70s. And while the cars were certainly packed with personality—making the average American look like they were ready for a global cruise or a truck stop shootout—there was another, equally glamorous, force dominating the era: the models.
Forget today’s sleek, self-driving vehicles that, let’s be honest, have lost a little bit of that McDonald’s-esque flair. The ’70s had flair in spades, and nowhere was it more evident than on the magazine covers and runways, thanks to a lineup of women who were nothing short of supreme goddesses of glamour. These incredible women weren’t just posing; they were shaping pop culture, one iconic photo and groundbreaking contract at a time. They truly ushered in an unforgettable era of “cover girls” that left an indelible mark on fashion and beyond.
So, buckle up, buttercups! We’re about to take a groovy ride back in time to celebrate some of the most stunning, trailblazing models who defined the ’70s. Get ready to relive the days when fitted t-shirts, jersey wrap dresses, and high-slit skirts ruled, all while these incredible women captivated the world with their beauty, confidence, and undeniable star power. Let’s dive into the first seven legends who truly owned the spotlight, proving that ’70s glamour was an absolute phenomenon!

1. **Cheryl Tiegs: America’s Swimsuit Sweetheart**Cheryl Tiegs, an American beauty, was still in high school when she first made waves by appearing in an ad for a bathing suit company. Her undeniable charisma and stunning looks quickly caught the attention of the fashion world. The editors at Glamour magazine were so impressed that they immediately booked her for a feature.
That same year, when she was just 17, Cheryl graced the covers of Glamour, Seventeen, and Elle magazines, firmly cementing her status as one of the most famous faces of the 1970s! Her fresh, all-American appeal resonated deeply with audiences, making her an instant sensation across the nation.
But the real game-changer? Cheryl became the first model to appear twice on the cover of the Sports Illustrated Swimsuit Issue, including a truly memorable appearance in a fishnet bathing suit. This iconic shot catapulted her to national fame, turning her into America’s sweetheart and a household name.
Cheryl wasn’t just a pretty face; she was also one of the first models to successfully transition into a brand ambassador role, showcasing her business acumen. With dozens of accolades, including being named on People’s 50 Most Beautiful People list for 2008, Cheryl Tiegs remains active as a spokesmodel, philanthropist, and businesswoman even today. Talk about staying power!

2. **Margaux Hemingway: The Million-Dollar Face**Imagine being practically born into legend! That’s Margaux Hemingway for you, the granddaughter of the famed Nobel Prize-winning author Ernest Hemingway. This American model and actress possessed a lovely face that became synonymous with ’70s glamour, gracing the covers of iconic magazines like Vogue, Cosmopolitan, Harper’s Bazaar, and Elle.
Margaux’s career skyrocketed with astonishing speed. By the tender age of nineteen, she had already become the highest-paid model in the world. She achieved this incredible feat by securing a groundbreaking million-dollar contract as the spokesmodel for Fabergé, a truly unprecedented deal at the time.
Her striking looks and famous last name made her an instant celebrity, but it was her undeniable talent and unique appeal that allowed her to command such a massive contract. She was one of the very first models to truly leverage her celebrity into a lucrative branding empire.
Sadly, despite her incredible professional successes, Margaux’s later years were marred by personal struggles, including depression and addiction. She tragically passed away in 1996 at the age of 42, leaving behind a legacy as a trailblazing figure who changed the financial landscape for models forever.

3. **Jerry Hall: The Ultimate Studio 54 Muse**American model Jerry Hall’s journey to superstardom sounds like something out of a movie script! She was famously discovered in 1975 while simply sunbathing in Saint Tropez, a moment that would change her life and the face of fashion forever. Her six-foot-tall frame and distinctive long blonde hair quickly made her a standout.
By 1977, her career was in full swing, and she had appeared on an astounding 40 magazine covers, including the prestigious Cosmopolitan and Vogue. Her striking features and glamorous aura helped make her one of the most recognizable and sought-after models of the entire decade, a true icon of the Studio 54 era.
Jerry Hall was more than just a model; she was the ultimate Studio 54-era fashion muse, embodying the free-spirited yet luxurious vibe of the ’70s. Her presence was captivating, whether on the runway or in a high-profile photoshoot, always exuding an effortless cool that defined the period.
Beyond her incredible modeling success, Jerry is almost as well-known for her famous relationships, having been romantically involved with Bryan Ferry, Mick Jagger, and Rupert Murdoch. She has also served as a muse to many iconic artists, including the legendary Andy Warhol, solidifying her status as a pop culture fixture who continually inspired creativity.

4. **Beverly Johnson: Breaking Barriers with Style**Beverly Johnson isn’t just a supermodel; she’s a living legend who has been breaking barriers for more than half a century! This gorgeous and multi-talented American actress, singer, and businesswoman isn’t planning to slow down anytime soon. Her journey to the limelight began with a truly historic moment.
In August 1974, Beverly achieved what no African-American woman had done before: she graced the cover of Vogue. This groundbreaking appearance wasn’t just a personal triumph; it was a monumental moment for the fashion industry, paving the way for future generations of diverse models.
Her dedication to challenging and dismantling industry norms did not go unnoticed. In 2008, The New York Times fittingly named her one of the 20th century’s most influential people in fashion. This accolade recognized her tireless efforts and profound impact on making the industry more inclusive and representative.
Beverly Johnson’s legacy is one of courage, elegance, and unwavering determination. She didn’t just model clothes; she modeled change, opening doors and inspiring countless individuals. Her groundbreaking cover was a powerful statement, proving that true beauty knows no boundaries and deserves a place on every cover.
Read more about: Beyond the Gloss: Unveiled Challenges and Enduring Legacies of Iconic ’80s Supermodels

5. **Christie Brinkley: The All-American Blonde Bombshell**With more than 500 magazine covers to her name, it’s pretty safe to say that Christie Brinkley has had a stunningly successful modeling career! Discovered in Paris, this blonde beauty quickly became the quintessential all-American blonde bombshell, captivating hearts worldwide with her radiant smile and girl-next-door charm.
Christie first rose to fame in the Sports Illustrated Swimsuit Issues during the 1970s. Her appearances became highly anticipated, solidifying her status as a top model. Over the years, she has consistently been named to many “most attractive” lists, a testament to her enduring appeal and timeless beauty.
Beyond the glossy pages, Christie’s life has been just as colorful. From 1985 to 1994, she was famously married to musician Billy Joel and even appeared in several of his iconic music videos, adding another layer to her pop culture presence. Her effortless grace made her a natural on screen.
But Christie Brinkley is far more than just a model and a muse. She has seamlessly expanded her career, working as an actress, television personality, photographer, illustrator, designer, and activist. Her multifaceted talents prove that once a goddess of glamour, always a force to be reckoned with!

6. **Marisa Berenson: The Girl of the Seventies**Vittoria Marisa Schiaparelli Berenson was practically destined for the fashion world; her christening portrait even ran in Vogue! When you’re the grandchild of a legendary Italian-born fashion designer, Elsa Schiaparelli, perhaps it’s no surprise that fashion is in your DNA. This lineage certainly set the stage for her remarkable career.
Officially “discovered” at the age of sixteen, Marisa Berenson (as she became known professionally) quickly made a name for herself. She collaborated with some of the most influential names in fashion photography and became highly sought after by top magazines throughout the late ’60s and early ’70s. Her unique look embodied bohemian luxury, blending high fashion with an effortlessly chic sensibility.
Her influence on style was so profound that she was famously dubbed “the girl of the Seventies” by none other than the iconic designer Yves Saint Laurent himself. This powerful endorsement cemented her status as a fashion arbiter, a woman who truly defined the aesthetic of the decade with her sophisticated yet relaxed style.
Marisa wasn’t just a model; she was a socialite who seamlessly transitioned into acting, further showcasing her diverse talents. She frequently graced the pages of Vogue and worked closely with major designers, leaving an unforgettable mark as an emblem of ’70s elegance and the perfect blend of high fashion and natural allure.

7. **Lauren Hutton: The Irresistibly “Imperfect” Beauty**Lauren Hutton broke all the rules and redefined beauty standards with her irresistible charm and, yes, her trademark gap in her front teeth! Initially, she faced rejection from modeling agents because of this unique feature, but oh, how the tables turned. Her individuality became her superpower, proving that perfection is truly in the eye of the beholder.
In a landmark move in 1973, Lauren Hutton landed the biggest contract in modeling history when she inked a monumental deal with Revlon. This wasn’t just a win for her; it was a victory for authenticity, showing the world that unconventional beauty could be incredibly lucrative and universally adored. The world quickly fell in love with this American beauty.
Her captivating presence and unique smile led her to achieve an astonishing feat: she holds the record for appearing on the most Vogue covers, with an incredible 26 to her name! This unparalleled accomplishment speaks volumes about her enduring appeal and the fashion world’s embrace of her distinct brand of beauty.
Lauren Hutton’s career didn’t stop there. She has continued to work in the fashion industry over the years, proving her timeless appeal. Beyond modeling, she has also successfully acted in several films and television shows, showcasing her versatility. To this day, she’s still modeling and is just as beautiful and inspiring as ever, embodying true grace and confidence.
Continuing our journey through the ultimate ’70s glamour, we reveal seven more iconic models whose influence transcended the decade, examining their lasting legacies and unforgettable impact on pop culture. These goddesses weren’t just pretty faces; they were trailblazers, muses, and industry changers who brought their unique spark to every magazine cover and runway! Get ready to fall in love with these legends all over again.

8. **Iman: The Fearless Fashion Visionary**Talk about a chance encounter that changed everything! Iman, then known as Zara Mohamed Abdulmajid, was simply going about her day in Kenya when the famous photographer Peter Beard spotted her. Her initial reaction? She was totally offended, thinking he was just hitting on her—but boy, are we glad she let him speak! That moment led to a modeling contract and a one-way ticket to New York, and the fashion world was never the same.
Iman’s statuesque beauty and incredible grace took the industry by storm, making her one of the first Black supermodels with international acclaim. She quickly became a highly sought-after muse for some of the biggest names in design, including Calvin Klein, Donna Karan, Gianni Versace, Halston, and Yves Saint Laurent. Can you imagine having such a roster of legendary artists clamoring to work with you? That’s true star power right there!
She didn’t just walk the runway; she commanded it, bringing a sophisticated elegance that perfectly complemented the evolving fashion landscape of the ’70s. Iman wasn’t just modeling clothes; she was embodying a new kind of glamorous confidence that empowered women everywhere. Her presence helped redefine beauty standards, showing the world that true glamour knows no bounds.
And if her groundbreaking modeling career wasn’t iconic enough, Iman was also famously married to the legendary rock star David Bowie until his tragic passing in 2016. Their partnership was a true pop culture fairy tale, further cementing her status as an absolute legend who continues to inspire fashionistas and dreamers alike!

9. **Veruschka: The Art of Transformation**Prepare to be absolutely mesmerized by Veruschka, the six-foot-tall stunner who shot to international stardom in the 1960s and continued to captivate audiences well into the ’70s! Known for her striking features and dramatic, artistic photo shoots, she wasn’t just a model; she was a living, breathing work of art. Veruschka redefined what a model could be, embracing transformation with every click of the camera.
Her influence wasn’t limited to the glossy pages of magazines. Veruschka even made a memorable, albeit small, cameo in Michelangelo Antonioni’s 1966 cult film *Blow Up*. That single scene she appeared in was so iconic, it was later voted “the iest cinema moment in history”! Talk about making a lasting impression that transcends time and medium. She had that undeniable ‘It’ factor.
At her peak, this German model, actress, and artist was earning an incredible $10,000 a day, showcasing just how much demand there was for her unique brand of high-fashion allure. She commanded attention and respect, proving that individuality could be incredibly lucrative. Her innovative approach to modeling set new benchmarks for creativity and theatricality in fashion photography.
Even into her ’70s, Veruschka was still working the catwalks, proving her timeless appeal and unwavering dedication to her craft. She truly embraced the spirit of the ’70s, moving beyond traditional beauty to a more expressive, artistic form of glamour. She was, and still is, a true fashion chameleon and an icon of reinvention!

10. **Karen Graham: Vogue’s Defining Face of the ’70s**Even if her name doesn’t immediately ring a bell, trust us, Karen Graham’s absolutely gorgeous face is probably etched into your memory! This American model was discovered in 1969 by none other than the legendary Eileen Ford, the queen of modeling agencies, and she wasted no time in becoming one of the most sought-after faces of the entire 1970s. She defined an era of elegant, understated glamour.
Karen’s career reached stratospheric heights with an astonishing 15-year contract with the cosmetics powerhouse Estee Lauder. But that’s not all! She graced the cover of *Vogue* an incredible 20 times between 1970 and 1975! Just imagine: twenty *Vogue* covers in five years! That’s a monumental achievement that truly solidified her status as a reigning queen of the fashion world and a quintessential face of the decade.
Her captivating presence and sophisticated charm made her the embodiment of ’70s high fashion, whether she was in a sleek jersey wrap dress or a dramatic high-slit skirt, she always looked effortlessly chic. Karen Graham’s serene beauty was everywhere, captivating audiences and inspiring countless women with her timeless elegance. She was the picture of refined allure, a true classic amidst the vibrant shifts of ’70s style.
Karen Graham’s enduring impact showcased that a consistent, elegant presence could define an entire era. Her ability to translate high fashion into relatable beauty made her a beloved figure, leaving a profound mark on the aesthetics of the decade and inspiring a generation of aspiring models and beauty enthusiasts. She was, quite simply, iconic.

11. **Cybill Shepherd: From Cover Girl to Cinematic Star**While many of us know Cybill Shepherd primarily as an actress, with unforgettable roles in *Moonlighting*, *Taxi Driver*, and *The L Word*, her journey to stardom actually began on the glossy pages of fashion magazines! Before she was captivating us on screen, she was captivating us with her stunning looks and undeniable charisma as a highly successful model, truly embodying the natural, all-American beauty of the ’70s.
When she was just 18, Cybill won the prestigious title of “Model of the Year,” which immediately opened doors to high-fashion modeling jobs throughout high school and beyond. Her fresh face and vibrant personality were a perfect match for the era’s evolving sense of style, making her an instant favorite for editorial spreads and advertising campaigns. She truly had that magnetic quality that drew everyone in.
In fact, it was her striking photo on a 1970 *Glamour* magazine cover that completely changed the trajectory of her career! Legendary director Peter Bogdanovich saw her face and, utterly smitten, proclaimed that she would be the star of his upcoming film, *The Last Picture Show*. And just like that, a modeling goddess transitioned into a cinematic star. The rest, as they say, is Hollywood history!
Cybill Shepherd’s seamless move from modeling to acting proves she was a woman of extraordinary talent and versatility. She brought a distinctive blend of innocence and allure to every role and photograph, leaving a lasting legacy as one of the most memorable and beautiful faces of the ’70s. She truly showed how a model’s influence could transcend the runway and silver screen.

12. **Pat Cleveland: The Runway Dynamo**Get ready to applaud Pat Cleveland, an absolute legend whose career as a model was nothing short of groundbreaking! While her name might not be a household one for everyone, her impact on the fashion world was monumental. She was one of the most in-demand faces of the 1970s and 1980s, bringing an unparalleled energy and movement to every runway she graced. She truly revolutionized the way models moved!
Former *Vogue* editor André Leon Talley, a fashion icon himself, affectionately called Pat “the all-time superstar model.” And it’s easy to see why! Her dynamic presence and ability to convey drama and emotion with every stride made her legendary. She wasn’t just walking; she was performing, embodying the free-spirited yet luxurious vibe that was so characteristic of ’70s disco fashion, from jersey wrap dresses to high-slit skirts.
Pat Cleveland wasn’t just a muse for photographers; she even inspired the prominent surrealist painter Salvador Dalí! Imagine having your likeness captured by such an artistic genius. This speaks volumes about her unique beauty and ability to transcend the commercial aspects of modeling to become a true artistic inspiration. She was a canvas in motion, constantly inspiring creativity around her.
And when she wasn’t posing for high-fashion shoots or commanding the runway, Pat could often be found lighting up the dance floor of Studio 54! She was a fixture in the celebrity scene, rubbing shoulders with famous friends like fellow models Jerry Hall and Grace Jones, and pop artist Andy Warhol. Her infectious energy and undeniable glamour made her a true icon of ’70s pop culture, leaving a glittering trail wherever she went.

13. **Janice Dickinson: The Self-Proclaimed Original Supermodel**Alright, buckle up because we’re diving into the world of Janice Dickinson, who famously declared herself the “world’s first supermodel”! Whether you agree with the title or not, there’s no denying her fierce walk, bold personality, and utterly magnetic presence made her one of the most in-demand faces of the 1970s. She brought an edgy, confident attitude that was perfect for the new wave of ’70s fashion.
Janice’s distinctive look and take-no-prisoners attitude helped shape the aesthetic of the decade. She didn’t just pose; she *owned* every shot, injecting a raw, powerful energy into every editorial and campaign. From the sleek silhouettes of disco wear to the more relaxed, baggier styles that emerged, Janice had a way of making every outfit look iconic and truly her own. She was a force of nature!
Her groundbreaking approach to modeling and her unapologetic confidence opened doors for a new kind of model, one who wasn’t afraid to challenge traditional notions of beauty and behavior in the industry. She embodied a new level of self-assurance and ambition that resonated deeply with the spirit of the ’70s. Janice was all about embracing individuality and making a statement, loud and clear!
Janice Dickinson’s impact extends far beyond her ’70s heyday. Her legacy is one of fierce independence and an unyielding commitment to her craft, inspiring countless aspiring models to find their unique voice and stride. She was, and continues to be, a captivating figure who reminds us that confidence is always the best accessory!

14. **Patti Hansen: Rock ‘n’ Roll’s Sun-Kissed Muse**Get ready to swoon over Patti Hansen, whose sun-kissed looks and effortlessly cool-girl energy made her an absolute magazine favorite throughout the 1970s! She had that quintessential ’70s allure—natural, radiant, and with an undeniable sparkle that lit up every single page. She was the kind of beauty that made you want to bask in the summer sun and crank up some Fleetwood Mac.
Patti’s career truly took off, capturing the free-spirited essence of the decade. She embodied the relaxed glamour that blended high fashion with an approachable, bohemian vibe, often seen in the era’s fitted t-shirts, high-slit skirts, and flowing jersey wrap dresses. Her natural charm made her an editorial darling, gracing countless covers and spreads with her captivating smile and laid-back confidence.
Beyond her incredible modeling success, Patti Hansen became part of rock ‘n’ roll royalty when she married the legendary Rolling Stones’ guitarist Keith Richards! Talk about a power couple! Their relationship further cemented her status as a pop culture icon, linking her timeless beauty with the rebellious spirit of the era. She truly became a muse for an entire generation, on and off the runway.
Patti wasn’t just beautiful; she radiated an authentic coolness that perfectly encapsulated the ’70s. Her image graced magazines around the world, making her a beloved figure who perfectly bridged the gap between high fashion and the rock ‘n’ roll lifestyle. To this day, Patti Hansen remains a beloved icon, forever etched in our minds as the ultimate sun-kissed, rock ‘n’ roll muse of the ’70s!
Wow, what a ride through the ’70s! From groundbreaking covers to redefining beauty standards, these incredible women weren’t just models; they were absolute forces of nature. They channeled the bold, vivacious energy of the decade, leaving a legacy of glamour, confidence, and pure star power that continues to inspire us today. So, next time you’re rocking those bell bottoms or grooving to some disco, remember these supreme goddesses who truly owned the ’70s, making it one of the most unforgettable eras in fashion history! Who’s your favorite ’70s icon? Let us know!