Driving Value: Consumer Reports’ Top SUVs Under $40,000 for Savvy Buyers

Autos Lifestyle
Driving Value: Consumer Reports’ Top SUVs Under ,000 for Savvy Buyers

Navigating the new car market can be a challenging endeavor, especially when you’re looking for a reliable, feature-rich vehicle without breaking the bank. A budget of $40,000 for a new SUV, while significant, doesn’t stretch as far as it once did. However, despite this economic reality, the good news is that you can still find an exceptional SUV that delivers on performance, comfort, and safety.

To help consumers make informed decisions, Consumer Reports—a trusted authority in product testing and reviews—has meticulously compiled a list of what it considers the best SUVs available for under $40,000. Their recommendations are not merely based on superficial impressions; they are the result of comprehensive testing, invaluable reader surveys, and a careful assessment of relevant safety features. This data-driven approach ensures that the vehicles on their list are truly worth your consideration.

For anyone in the market for a new SUV that offers a compelling blend of value and quality, this curated list is an excellent starting point. These models have undergone rigorous evaluation, proving their merit in real-world scenarios and earning the confidence of both experts and owners. Let’s dive into the specifics of some of these top contenders, exploring what makes them stand out in a crowded automotive landscape.

1. **Hyundai Santa Fe Hybrid**When it comes to the Hyundai Santa Fe, Consumer Reports unequivocally points to the hybrid variant as the one to choose. This recommendation underscores a growing trend in the automotive industry, where hybrid powertrains are increasingly delivering a superior driving experience compared to their conventional counterparts. The Santa Fe Hybrid is praised for its robust performance, offering ample power that ensures confident acceleration and smooth highway cruising, a crucial factor for daily commutes and longer journeys.

Beyond its commendable power output, the Santa Fe Hybrid truly shines in the area of fuel efficiency. In an era where gas prices remain a significant concern for many drivers, achieving great gas mileage is a powerful incentive. This makes the hybrid version a more economical choice over the long term, helping owners save at the pump while contributing to a reduced carbon footprint.

Consumer Reports also noted that the Santa Fe Hybrid arguably provides a better ride quality than the non-hybrid Santa Fe. This improved ride can translate to a more comfortable and refined experience for both the driver and passengers, especially over varying road conditions. The combination of power, fuel economy, and enhanced comfort positions the Santa Fe Hybrid as a highly attractive option within the sub-$40,000 SUV segment, offering a well-rounded package for discerning buyers.

Car Model Information: 2019 Honda Accord Sport 2.0T
Name: Hyundai Santa Fe
Caption: Hyundai Santa Fe Luxury (fifth generation)
Manufacturer: Hyundai Motor Company
Aka: Hyundai Maxcruz (LWB, South Korea; 2013–2019)
Production: June 2000–present
ModelYears: 2001–present
Class: unbulleted list
BodyStyle: SUV
Layout: Front-engine, front-wheel-drive,Front-engine, all-wheel-drive
Chassis: Unibody
Categories: 2010s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English, All articles containing potentially dated statements, All articles lacking reliable references
Summary: The Hyundai Santa Fe is an automobile nameplate used by the South Korean manufacturer Hyundai since 2000, specifically for a series of crossover SUVs. It is named after the city of Santa Fe, New Mexico, and was introduced for the 2001 model year as Hyundai’s first SUV. The Santa Fe was a milestone in the company’s restructuring program of the late 1990s because the SUV was a hit with American buyers. The Santa Fe was initially marketed as a compact crossover SUV in its first-generation. After the Tucson was introduced in 2004, marketed under that same class, the Santa Fe was later repositoned into the mid-size crossover SUV class since its second-generation launched in 2005. Through all generations, the Santa Fe has been offered in either front-wheel drive or all-wheel drive. The third-generation Santa Fe introduced in 2012 was available in two versions, which are regular (short) and extended long-wheelbase version. The short model was sold as the Santa Fe Sport in North America (three-row seating was not available) and simply Santa Fe in global markets (three-row seating was standard or optional), while the extended long-wheelbase model is called the Santa Fe in the U.S., Santa Fe XL in Canada and called the Hyundai Maxcruz in South Korea. The fourth-generation model, which was launched in 2018, introduced hybrid and plug-in hybrid powertrain (since 2020), and the fifth-generation model, which was launched in 2023, discontinued diesel engines. As of 2025, the Santa Fe is positioned between the smaller Tucson and the larger Palisade in Hyundai’s global crossover SUV line-up.

Get more information about: Hyundai Santa Fe

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Brand: Hyundai        Model: Santa Fe
Price: $22,566        Mileage: 52,019 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

Hyundai Tucson Hybrid
Hyundai Tucson Hybrid, Photo by fashionglamp.com, is licensed under CC BY-ND 4.0

2. **Hyundai Tucson Hybrid**Following a similar pattern to its larger sibling, the Hyundai Tucson Hybrid also garnered high praise from Consumer Reports, with the hybrid version being favored over other iterations. This consistent preference highlights Hyundai’s success in integrating efficient and effective hybrid technology across its SUV lineup. The Tucson Hybrid delivers approximately the same amount of power as the Santa Fe Hybrid, ensuring that it feels lively and capable in various driving situations, whether navigating city streets or tackling open roads.

However, what truly sets the Tucson Hybrid apart, especially compared to the Santa Fe Hybrid, is its potential for even better gas mileage. Given its smaller size, the Tucson Hybrid naturally benefits from a lighter chassis, which often translates to superior fuel economy. For drivers prioritizing maximum efficiency without sacrificing adequate power, the Tucson Hybrid presents a compelling case, offering an economical solution for everyday driving.

This model effectively combines the agility and maneuverability of a compact SUV with the significant fuel savings of a hybrid powertrain. Its ability to provide a spirited driving experience alongside excellent efficiency makes it a top recommendation from Consumer Reports, reinforcing its position as a smart choice for those seeking value, performance, and environmental consciousness in their next vehicle. The Tucson Hybrid proves that you don’t need a massive SUV to enjoy a powerful and fuel-efficient ride.

Car Model Information: 2019 Honda Accord Sport 2.0T
Name: Hyundai Tucson
Caption: Hyundai Tucson (NX4, SWB)
Manufacturer: Hyundai Motor Company
Aka: Hyundai ix35 (2009–2015)
Production: 2004–present
ModelYears: 2005–present
Class: Compact crossover SUV
BodyStyle: sport utility vehicle
Layout: Front-engine, front-wheel-drive layout,Front-engine, four-wheel-drive layout
Sp: us
Categories: 2010s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English, All articles needing additional references, All articles with dead external links
Summary: The Hyundai Tucson is a compact crossover SUV produced by the South Korean manufacturer Hyundai. It is named after the city of Tucson, Arizona, U.S. The second-generation model was marketed as the Hyundai ix35 in several markets, including Europe, Australia and China, before reverting to Tucson for the third-generation. Since its first-generation, the Tucson has been developed alongside the Kia Sportage, sharing platforms and engines. The Tucson is the best-selling Hyundai model, with more than 7 million units sold globally since it launched in 2004. Of these, 1.4 million units have been sold in Europe.

Get more information about: Hyundai Tucson

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Brand: Hyundai        Model: Tucson Hybrid
Price: $22,566        Mileage: 52,019 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

Honda CR-V
Honda CR-V, Photo by fashionglamp.com, is licensed under CC BY-ND 4.0

3. **Honda CR-V**The Honda CR-V has long been a benchmark in the compact SUV segment, and its recent redesign has only solidified its reputation. Consumer Reports confirms that, to no one’s surprise, the new CR-V remains “still fantastic.” This endorsement speaks volumes about Honda’s consistent ability to produce vehicles that meet and often exceed consumer expectations in terms of reliability, practicality, and overall driving satisfaction.

While Consumer Reports suggested that the CR-V “could maybe use a little bit more power,” this minor critique does not overshadow the overwhelming positive feedback it received. The focus on the CR-V’s other attributes indicates a vehicle that excels in nearly every other aspect important to SUV buyers. Its redesigned exterior and interior offer a fresh, modern aesthetic, while its inherent Honda engineering ensures a dependable and enjoyable driving experience.

Indeed, Consumer Reports liked “pretty much everything else” about the new CR-V. This broad approval encompasses its spacious and thoughtfully designed interior, intuitive technology, comfortable ride, and commendable safety features. The CR-V’s ability to maintain its competitive edge and strong consumer appeal, even with a minor note on power, underscores its enduring status as a top-tier choice for families and individuals alike who are seeking a versatile and reliable SUV under $40,000.

Car Model Information: 2008 Honda CR-V EX-L
Name: Honda CR-V
Caption: 2023 Honda CR-V e:HEV
Manufacturer: Honda
Aka: Honda Breeze (China, 2019–present)
Production: 1995–present
Class: Compact crossover SUV
BodyStyle: Sport utility vehicle
Layout: Front-engine, front-wheel-drive layout,Front-engine, four-wheel-drive layout
Chassis: Unibody
Predecessor: Honda Crossroad
Successor: Honda ZR-V
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English
Summary: The Honda CR-V (also sold as the Honda Breeze in China since 2019) is a compact crossover SUV manufactured by Japanese automaker Honda since 1995. Initial models of the CR-V were built using the same platform as the Civic. Honda began producing the CR-V in Sayama, Japan, and Swindon, United Kingdom, for worldwide markets, adding North American manufacturing sites in East Liberty, Ohio, United States, in 2007; El Salto, Jalisco, Mexico, in late 2007 (ended in early 2017); Alliston, Ontario, Canada, in 2012; and Greensburg, Indiana, United States, in February 2017. The CR-V is also produced in Wuhan for the Chinese market by Dongfeng Honda, and also marketed as the Breeze in China for the version produced at Guangzhou by Guangqi Honda. Honda states that “CR-V” stands for “Comfortable Runabout Vehicle,” while the term “Compact Recreational Vehicle” was used in a British car review article that was republished by Honda, associating the model name with the Sports Utility Vehicle abbreviation of SU-V. As of 2022, the CR-V is positioned between the smaller ZR-V (marketed as HR-V in North America) — with which the CR-V shares a platform — and the larger North American market Passport/Pilot or the Chinese market Avancier/UR-V. It is currently Honda’s best-selling vehicle in the world, and the second best-selling SUV globally in 2020.

Get more information about: Honda CR-V

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Brand: Honda        Model: CR-V
Price: $9,385        Mileage: 137,310 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

Subaru Outback
2010 Subaru Outback” by Ryan Frost is licensed under CC BY 2.0

4. **Subaru Outback**The Subaru Outback occupies a unique niche in the automotive landscape, often sparking debate about its true classification. While some might argue that it’s essentially a lifted station wagon, Consumer Reports acknowledges that “these days, that feels more like a distinction without a difference.” This pragmatic view emphasizes the Outback’s practical benefits, which seamlessly blend the utility of an SUV with the driving dynamics and lower roofline of a wagon, making it adept at hauling long items without the bulk of a typical SUV.

For those considering an Outback under $40,000, several trim levels for the 2024 model year fall comfortably within budget, including the Base at $30,190, Premium at $32,490, Onyx Edition at $37,400, and Limited at $37,090 (all prices include destination and delivery fees of $1,295). Consumer Reports notes that the standard 2.5-liter four-cylinder engine performs adequately for routine city driving, though it “can feel strained when quicker speed is needed.” For drivers desiring more spirited acceleration, the optional 260-hp, 2.4-liter turbo engine “transforms the wagon with effortless acceleration,” although some XT trims with this engine exceed the $40,000 threshold.

Beyond powertrain options, the Outback distinguishes itself with a “very comfortable ride” and handling that is described as “responsive and secure.” This combination ensures a pleasant journey for all occupants, even on longer trips. However, the vehicle isn’t without its minor drawbacks; Consumer Reports observed that certain tasks performed through the large infotainment screen may require multiple steps, and the system can be “slow to respond to inputs.”

Subaru has also integrated thoughtful design details into the Outback, such as “built-in crossbars and a dual-position cargo cover,” which enhance its practicality for active lifestyles. Standard safety features include AEB with pedestrian detection and AEB highway, with BSW and RCTW available as optional upgrades. The 2024 Subaru Outback also receives the highest Top Safety Pick+ score in crash tests from the Insurance Institute for Highway Safety, reinforcing its commitment to occupant protection. Its robust performance, comfortable ride, versatile cargo capacity, and strong safety ratings make the Outback a compelling alternative to traditional SUVs, especially for those seeking a vehicle that excels in diverse driving conditions and prioritizes safety.

Car Model Information: 2021 Subaru Outback Premium
Name: Subaru Outback
Caption: 2023 Subaru Outback Premium
Manufacturer: Subaru
Production: 1994–present
ModelYears: 1995–present
Assembly: Ota, Gunma
Aka: Subaru Legacy
Class: Mid-size car
BodyStyle: station wagon
Categories: All Wikipedia articles written in American English, All articles with unsourced statements, Articles containing Japanese-language text, Articles with short description, Articles with unsourced statements from April 2012
Summary: The Subaru Outback is an automotive nameplate used by the Japanese automaker Subaru for two different themed vehicles: a Legacy-derived station wagon, the Outback (1994–present, also sold as Legacy Outback in some markets), and an Impreza-derived off-road themed hatchback, the Outback Sport (1994–2011). Most versions of the Outback wagon and Outback Sport have had all-wheel drive as standard equipment.

Get more information about: Subaru Outback

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Brand: Subaru        Model: Outback
Price: $20,963        Mileage: 76,389 mi.


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Hyundai Tucson Plug-in Hybrid – Family-Friendly Efficiency
Kia Sportage Reifendruck Reset / speichern | RDKS resetten, Photo by carwiki.de, is licensed under CC BY-SA 4.0

5. **Kia Sportage Hybrid**The Kia Sportage Hybrid emerges as another strong contender in the sub-$40,000 SUV category, earning specific praise from Consumer Reports for its enhanced performance compared to its non-hybrid counterpart. According to their findings, the hybrid Sportage is notably “both quicker and quieter than the non-hybrid version.” This means drivers not only benefit from more responsive acceleration but also enjoy a more serene and refined cabin environment, a significant advantage for daily commuting and longer journeys.

Beyond its improved driving dynamics, the Sportage Hybrid truly stands out in terms of practicality, offering “some of the most room in the segment” across all its trim levels. This generous interior space is a crucial factor for families and individuals who frequently transport passengers or cargo, ensuring comfort and versatility. The spacious cabin contributes to a more pleasant travel experience, making it easier to accommodate luggage, groceries, or sports equipment without feeling cramped.

Combining a more engaging and quieter ride with class-leading interior room, the Kia Sportage Hybrid presents a highly attractive package. It addresses key consumer priorities: efficient performance, reduced noise levels, and ample space. These attributes, validated by Consumer Reports’ thorough evaluation, position the Sportage Hybrid as an excellent choice for buyers seeking a well-rounded and accommodating SUV that delivers exceptional value for money.

Car Model Information: 2019 Honda Accord Sport 2.0T
Name: Kia Sportage
Manufacturer: Kia
Production: 1993–present
Class: Compact SUV
BodyStyle: SUV
Predecessor: Kia Retona
Layout: Front-engine, rear-wheel-drive,Front-engine, front-wheel-drive,Front-engine, all-wheel-drive
Chassis: ubl
ModelYears: 1995–present
Categories: 2000s cars, 2010s cars, ANCAP small off-road, All-wheel-drive vehicles, All Wikipedia articles written in British English
Summary: The Kia Sportage is a series of automobiles manufactured by the South Korean manufacturer Kia since 1993 through five generations. Initially a compact SUV built on a body-on-frame chassis, the second-generation Sportage transitioned to a car-based platform which placed it into the compact crossover SUV class, and was originally developed alongside the Hyundai Tucson and since the fifth-generation model launched in 2021, in two sizes with different wheelbase lengths for different markets, alongside the Hyundai Santa Fe and the Kia Sorento. The Sportage has been the best-selling Kia model globally since 2016 after surpassing the Rio. In 2018, the model reached the 5 million production milestone. As of 2023, the Sportage is positioned between the Seltos or Niro and the three-row Sorento in Kia’s SUV global lineup with the latter sharing platform with the Sportage.

Get more information about: Kia Sportage

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Brand: Kia        Model: Sportage Hybrid
Price: $22,566        Mileage: 52,019 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

Toyota Venza
File:2021 Toyota Venza LE, Front Left, 06-20-2021.jpg – Wikimedia Commons, Photo by wikimedia.org, is licensed under CC BY-SA 4.0

6. **Toyota Venza**The Toyota Venza presents itself as a reliably solid choice within the competitive sub-$40,000 SUV market, offering a blend of dependable performance and practical features. Consumer Reports suggests that the Venza “probably won’t let you down,” a testament to Toyota’s renowned reputation for reliability and durability. This assurance of consistent performance provides peace of mind for owners, knowing their vehicle is built to last and perform reliably over time.

Inside, the Venza boasts a “nice interior,” indicating a cabin designed with attention to quality materials and ergonomic layout. This contributes to a comfortable and pleasant driving environment, enhancing the overall ownership experience. Furthermore, the Venza achieves “fantastic gas mileage,” making it a highly economical option for drivers conscious of fuel costs. Its efficiency helps mitigate the impact of rising fuel prices, offering significant long-term savings.

However, Consumer Reports also noted a key characteristic of the Venza: “The only downside is that it doesn’t really stand out in any other area.” This suggests that while the Venza is an exceptionally competent and reliable vehicle, it may not offer groundbreaking features or particularly distinctive performance metrics beyond its efficiency and interior comfort. Nonetheless, for those who appreciate its aesthetic, the recommendation is clear: “If you like the styling, though, at least give it a look.” Its unique design, combined with its strong foundational qualities, makes the Venza a worthy consideration for buyers prioritizing reliability, fuel economy, and appealing aesthetics.

Car Model Information: 2021 Toyota Venza LE
Name: Toyota Venza
Caption: 2021 Toyota Venza LE (Canada)
Manufacturer: Toyota
Production: unbulleted list
Class: Mid-size crossover SUV
BodyStyle: SUV
Layout: unbulleted list
Successor: Toyota Crown Signia
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All articles with dead external links, All articles with unsourced statements
Summary: The Toyota Venza is a five-passenger mid-size crossover SUV manufactured and marketed by Toyota primarily for the North American market, beginning with its introduction in 2008 and now in its second generation — with a hiatus for model years 2018–2020. The first-generation Venza was based on the XV40 series Camry platform and marketed between 2008 and 2017 — and shared the platform with the AL10 series Lexus RX. The second-generation model is a rebadged Japanese-market XU80 series Harrier and has been sold since September 2020. The name “Venza” is a mix of “Venture” and “Monza.”

Get more information about: Toyota Venza

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Brand: Toyota        Model: Venza
Price: $24,961        Mileage: 75,784 mi.


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compact truck ford's innovation
File:Ford Ranger Edge.jpg – Wikipedia, the free encyclopedia, Photo by wikimedia.org, is licensed under CC BY-SA 4.0

7. **Ford Edge**The Ford Edge, a seasoned player in the midsize SUV segment, demonstrates remarkable staying power, proving that an aging model can still offer significant value. While the high-performance Edge ST variant is not available for less than $40,000, Consumer Reports found that the “regular Edge is aging better than you might expect.” This indicates that despite its tenure in the market, the Edge continues to deliver a compelling package that competes favorably against newer rivals.

Consumer Reports particularly highlighted several key strengths that contribute to the Edge’s enduring appeal. They “praised the Edge’s quiet cabin,” a crucial attribute for comfort on long drives, allowing for more relaxed conversations and a reduction in driver fatigue. The vehicle’s “ride quality and handling” also received accolades, suggesting a well-tuned suspension that balances comfort with confident road manners, providing a smooth and controlled driving experience.

Adding to its modern conveniences, the Edge features a “large 12-inch touchscreen infotainment system.” This substantial display not only enhances the cabin’s aesthetic but also provides an intuitive and engaging interface for navigation, entertainment, and vehicle settings. The combination of a refined interior, strong dynamic capabilities, and up-to-date technology makes the Ford Edge a surprisingly fresh and appealing option for buyers seeking a spacious and comfortable SUV within the sub-$40,000 price bracket, proving that proven design can still deliver outstanding performance and value.”

Continuing our detailed examination of top-tier SUVs, we delve into additional models that stand out in Consumer Reports’ rigorous evaluations and extensive owner surveys, all while adhering to that crucial sub-$40,000 budget. These vehicles each bring unique strengths, demonstrating that affordability doesn’t mean compromising on quality, safety, or driving satisfaction. From fuel-efficient hybrids to spacious family haulers, the next contenders offer diverse options for discerning buyers.

Car Model Information: 2004 Ford Ranger Edge
Name: Ford Edge
Caption: 2019 Ford Edge SEL EcoBoost AWD (US)
Manufacturer: Ford Motor Company
Production: 2006–present
ModelYears: 2007–2024 (CAN/US),2016–2021 (Europe),2015–2019 (UK)
Class: Mid-size crossover SUV
BodyStyle: SUV
Layout: Front-engine, front-wheel-drive layout
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All articles with unsourced statements, Articles with short description
Summary: The Ford Edge is a crossover SUV manufactured and marketed by the Ford Motor Company introduced for the 2007 model year as the first mid-size CUV marketed by Ford in North America. Deriving its name from a trim package of the Ford Ranger, the Ford Edge is positioned between the Ford Escape and the Ford Explorer within the Ford product line. Production of the North American Edge ended in April 2024, with the third generation Edge (dubbed the Edge L), launched in 2023, being produced and sold exclusively in China. Sharing its underpinnings with the Ford Fusion sedan, Ford also marketed a rebadged variant as the Lincoln MKX (since 2019, the Lincoln Nautilus). The second generation is also marketed by Ford of Europe, positioned between the Kuga (Escape) and the Explorer PHEV. Manufacturing of the first two generations took place at Oakville Assembly (Oakville, Ontario) alongside the Nautilus.

Get more information about: Ford Edge

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Brand: Ford        Model: Edge
Price: $15,904        Mileage: 48,623 mi.


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Toyota RAV4 Prime – Plug-in Hybrid Versatility
Literal plug-in hybrid | Jon Fingas | Flickr, Photo by staticflickr.com, is licensed under CC BY-SA 4.0

8. **Toyota RAV4 Hybrid**When considering a Toyota RAV4, Consumer Reports wisely guides buyers towards the regular hybrid variant. This is especially true if the plug-in hybrid RAV4 Prime is tempting but comes with a premium price tag and high demand. The standard RAV4 Hybrid offers a pragmatic approach, delivering excellent fuel efficiency without the added expense or wait times often associated with the highly sought-after Prime model.

The RAV4 Hybrid’s core appeal lies in its ability to achieve “great gas mileage” without demanding “an arm and a leg” in terms of initial investment or ongoing costs. This makes it an incredibly sensible choice for daily commutes and longer road trips, helping owners save significantly at the pump. Toyota’s renowned hybrid technology ensures reliable performance and efficiency for any long-term vehicle purchase.

Scoring 78 in Consumer Reports’ rankings, this highly-rated 2-Row SUV underscores its overall competence. It successfully combines the practicality and versatility of the RAV4 platform with the economic advantages of a hybrid powertrain. For those prioritizing dependable efficiency and a proven track record in a compact SUV package, the RAV4 Hybrid remains a top recommendation.

Car Model Information: 2023 Toyota RAV4 XLE
Name: Toyota RAV4
Caption: 2019 Toyota RAV4 LE AWD (AXAA54, US)
Manufacturer: Toyota
Aka: unbulleted list
Production: 1994–present
Class: Compact crossover SUV
Layout: unbulleted list
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English
Summary: The Toyota RAV4 is a compact crossover SUV produced by the Japanese automobile manufacturer Toyota. It is known for starting the wave of compact crossovers. The RAV4 is one of the best-selling SUVs of all time, having sold over 10 million units by February 2020. In February 2025, the RAV4 replaced the Ford F-150 as the top selling car in the United States, after nearly four decades of the F-150’s reign. It made its debut in Japan and Europe in 1994, and in North America in 1995, being launched in January 1996. The vehicle was designed for consumers wanting a vehicle that had most of the benefits of SUVs, such as increased cargo room, higher visibility, and the option of full-time four-wheel drive, along with the maneuverability of a mid-size car. The vehicle’s name is an abbreviation of “Recreational Active Vehicle with 4-wheel drive”, or “Robust Accurate Vehicle with 4-wheel drive”, although not all models come equipped with the four-wheel drive system. For the third-generation model, Toyota offered both short- and long-wheelbase versions of the RAV4. Short-wheelbase versions were sold in Japan and Europe; long-wheelbase versions in Australia and North America. Toyota of Japan also sold the longer-wheelbase version as the Toyota Vanguard at Toyopet Store dealership chain from 2005 through 2016. RAV4 for the Japanese market were sold at two different Toyota dealership chains, Corolla Store and Netz.

Get more information about: Toyota RAV4

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Brand: Toyota        Model: RAV4
Price: $27,582        Mileage: 48,479 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

Kia Telluride
0 Kia Telluride 1” by Benespit is licensed under CC BY-SA 4.0

9. **Kia Telluride**The Kia Telluride has generated considerable buzz and demand, making it no surprise to find it on Consumer Reports’ esteemed list of best SUVs under $40,000. While its popularity might make it a hot commodity, the Telluride earns its place by offering a comprehensive package appealing to a wide range of family buyers. It delivers exceptional value despite its high profile.

Consumer Reports notes that while prospective owners shouldn’t “expect sporty handling,” if you approach the Telluride with that understanding, you’ll likely be “impressed by just about everything else the Telluride offers.” This candid assessment highlights its strengths in areas most important to large SUV buyers: comfort, features, and overall utility. Its spacious three-row interior and thoughtful design make it an excellent choice for families.

The Telluride truly excels as a practical and well-appointed family hauler. Its robust feature set, comfortable ride, and commanding presence contribute to an ownership experience consistently garnering high praise. For those seeking a generously sized, well-equipped SUV where agile cornering isn’t the top priority, the Kia Telluride stands out as an impressive and highly recommended option.

Car Model Information: 2022 Kia Telluride SX
Name: Kia Telluride
Caption: 2022 Kia Telluride EX (US)
Manufacturer: Kia
Production: February 2019 – present
ModelYears: 2020–present (North America)
Class: Mid-size crossover SUV
BodyStyle: SUV
Layout: unbulleted list
Related: Hyundai Palisade
Predecessor: Kia Mohave
Sp: us
Categories: All Wikipedia articles written in American English, Articles with short description, Cars introduced in 2019, Commons category link is on Wikidata, Crossover sport utility vehicles
Summary: The Kia Telluride is a mid-size crossover SUV with three-row seating manufactured and marketed by Kia since 2019. Positioned above the smaller Sorento, the Telluride was previewed as a concept car in 2016, with the production model debuting in early 2019 as a 2020 model. It shares components and specifications with its sister model, the Hyundai Palisade, including its engine, transmission, and wheelbase. Named after the town of Telluride, Colorado, the Telluride is the largest vehicle Kia has manufactured in the United States.

Get more information about: Kia Telluride

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Brand: Kia        Model: Telluride
Price: $28,500        Mileage: 61,098 mi.


Read more about: Consumer Reports’ Definitive Guide: Unpacking the Most Reliable Midsize SUVs for 2024 and Beyond

Toyota Highlander Hybrid
File:2008-2010 Toyota Highlander Hybrid — 10-12-2011.jpg – Wikipedia, Photo by wikimedia.org, is licensed under CC BY-SA 4.0

10. **Toyota Highlander**For families needing substantial space and Toyota’s renowned reliability, the Highlander emerges as a strong contender. While options can push its price past $50,000, the good news for budget-conscious buyers is that “the base model is still safely under the $40,000 mark even with destination included.” This allows access to a dependable three-row SUV without overspending.

The Highlander is lauded as “a great all-around family hauler,” a testament to its practical design, comfortable interior, and solid performance. It provides ample room for passengers across its three rows and sufficient cargo capacity, making it ideal for road trips, school runs, and everyday errands. Toyota’s reputation for building durable, low-maintenance vehicles further enhances its appeal as a long-term investment.

Choosing the base model ensures you get a vehicle prioritizing functionality and core Toyota attributes: safety, reliability, and fuel efficiency. It may not come with every luxury upgrade, but it delivers on the fundamental needs of a family SUV. For those who value practicality and peace of mind, the Toyota Highlander represents a smart and economical path to a full-size family vehicle.

Car Model Information: 2024 Toyota Highlander LE
Name: Toyota Highlander
Caption: 2022 Toyota Highlander Hybrid
Manufacturer: Toyota
Aka: unbulleted list
Production: 2000–present
ModelYears: 2001–present
Class: Mid-size crossover SUV
BodyStyle: SUV
Layout: unbulleted list
Chassis: Unibody
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, All articles with dead external links
Summary: The Toyota Highlander, also known as the Toyota Kluger, is a mid-size crossover SUV with three-row seating produced by Toyota since 2000. Announced in April 2000 at the New York International Auto Show and arriving in late 2000 in Japan and January 2001 in North America, the Highlander became one of the first car-based mid-size SUV or mid-size crossovers. The Highlander is the crossover counterpart to the more rugged, truck-based mid-size 4Runner and became Toyota’s best-selling SUV before being surpassed by the smaller RAV4 in 2006. The first-generation model was sold in Japan as the Kluger, which was exclusive to a dealership network called Toyota Netz as a larger alternative to the RAV4. The Kluger nameplate is also used in Australia because “Highlander” is a trademarked trim line name owned by Hyundai. The name is derived from the German word klug, which means smart or clever (klüger – with diacritics – means “more clever“ in German).

Get more information about: Toyota Highlander

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Brand: Toyota        Model: Highlander
Price: $33,981        Mileage: 43,093 mi.


Read more about: Unveiling the Top 14 Luxury Models with Surprisingly Low Long-Term Maintenance Costs

Hyundai Palisade
21 Hyundai Palisade SEL” by HJUdall is licensed under CC CC0 1.0

11. **Hyundai Palisade**Mirroring the appeal of its corporate cousin, the Hyundai Palisade also finds itself highly recommended by Consumer Reports, sharing many desirable characteristics with the Kia Telluride. For buyers eyeing a spacious, well-equipped three-row SUV, the Palisade presents a compelling alternative, offering a very similar ownership experience. This success underscores Hyundai’s effective platform sharing.

Just like the Telluride, the Palisade comes with the observation regarding its handling: there is “the lack of nimble handling.” However, for most SUV buyers prioritizing comfort and practicality over sports-car agility, this is a minor consideration. The Palisade compensates with a luxurious, feature-rich cabin, a smooth ride, and a confident feel on the road, making it an excellent environment for long journeys.

Consumer Reports offers straightforward advice when choosing between these two highly capable Korean siblings: “Basically, pick the one you think looks the best or can get the better deal on.” This highlights that both vehicles offer such a strong and comparable value proposition that personal aesthetic preference or the best available local deal often becomes the deciding factor. The Hyundai Palisade confidently holds its own as a top choice in the sub-$40,000 large SUV category.

Car Model Information: 2022 Hyundai PALISADE SEL
Name: Hyundai Palisade
Manufacturer: Hyundai Motor Company
Production: 2018–present
ModelYears: 2020–present
Class: Mid-size crossover SUV
BodyStyle: Sport utility vehicle
Related: Kia Telluride
Predecessor: Hyundai Santa Fe#Maxcruz
Layout: Front-engine, front-wheel-drive layout,Front-engine, four-wheel-drive layout
Chassis: Unibody
Caption: Second-generation Palisade
Categories: 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English, All articles with bare URLs for citations, All articles with unsourced statements
Summary: The Hyundai Palisade is a mid-size crossover SUV manufactured and marketed by Hyundai Motor Company since late 2018, replacing the Maxcruz (also known as Santa Fe XL outside of South Korea) as the flagship SUV under the Hyundai brand. The term palisade means a fence of defensive stakes or a series of coastal cliffs — the latter recalling the neighborhood of Pacific Palisades, Los Angeles or the nearly forty mile Hudson River palisade, running north from opposite Manhattan.

Get more information about: Hyundai Palisade

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Brand: Hyundai        Model: Palisade
Price: $28,990        Mileage: 46,285 mi.


Read more about: Consumer Reports’ Definitive Guide: Unpacking the Most Reliable Midsize SUVs for 2024 and Beyond

12. **Chevrolet Traverse**For those who might not typically consider American brands for top value, the Chevrolet Traverse makes a surprising and strong entry onto Consumer Reports’ list. It defies expectations by proving to be “a more competitive three-row crossover than many would think,” offering a compelling package that deserves a serious look from any buyer in the market for a spacious and capable family vehicle under $40,000.

The Traverse excels in delivering a refined and user-friendly experience, with Consumer Reports praising its “quiet, comfortable and responsive” characteristics. A quiet cabin reduces fatigue on long drives, while a comfortable ride ensures passenger satisfaction. Its responsive handling contributes to a confident driving experience, making it easy to maneuver despite its larger footprint.

Crucially for a three-row SUV, the Traverse also provides “a good bit of room” even in its third row. This is a significant advantage, as third rows in many competitors can often feel cramped or only suitable for small children. The Traverse’s generous interior space ensures it can comfortably accommodate adults or teenagers in the rear, enhancing its versatility as a true family hauler for various needs.

Car Model Information: 2018 Chevrolet Traverse Premier
Name: Chevrolet Traverse
Caption: Second generation facelift model
Manufacturer: General Motors
Production: 2008–present
ModelYears: 2009–present
Class: Full-size crossover SUV
Layout: ubl
Predecessor: Chevrolet TrailBlazer
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, All articles with dead external links
Summary: The Chevrolet Traverse is a full-size crossover SUV with three-row seating built by General Motors produced since the 2009 model year. It is built on the same platform as the GMC Acadia and Buick Enclave, known as the Lambda platform for the first generation, and the C1XX for the second generation. It also shares the C1XX platform with the Cadillac XT6. It is the successor to the TrailBlazer body-on-frame SUV and the Uplander minivan. The second-generation model debuted in showrooms in the middle of 2017. Starting with the 2019 model year, the Traverse was slotted above the new mid-size Chevrolet Blazer as part of Chevrolet’s plans to expand its SUV lineup. The Traverse name was originally used for a concept car at the 2003 North American International Auto Show in Detroit, but that concept gave way when the Equinox launched for the 2005 model year.

Get more information about: Chevrolet Traverse

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Brand: Chevrolet        Model: Traverse
Price: $9,500        Mileage: 231,506 mi.


Read more about: The 9 Most Fuel-Efficient SUVs in the Market Right Now: What Agencies and Mileage Logs Reveal for Budget Commuters

The Ascent: Cabovers from the 1940s to the 1970s
2023 Subaru Ascent Wagner Subaru Fairborn, Photo by secureoffersites.com, is licensed under CC BY-SA 4.0

13. **Subaru Ascent**The Subaru Ascent firmly establishes itself as a highly functional and “easy-to-live-with three-row SUV,” making it an outstanding choice for families under $40,000. It’s recognized for taking “everything people love about the Forester and adds a third row,” successfully translating Subaru’s core strengths into a larger, family-oriented package. Its robust design is complemented by practical features tailored for active lifestyles.

Under the hood, the Ascent’s turbocharged four-cylinder engine “delivers ample power in daily driving,” ensuring confident acceleration. This powertrain, combined with 22 mpg overall fuel economy, strikes a commendable balance between performance and efficiency for its size. While Consumer Reports noted a “jumpy initial takeoff” that “takes some getting used to,” the overall driving experience offers solid capability.

The ride quality of the Ascent is a major highlight, described as “plush,” “steady and controlled,” with a suspension that “does an excellent job of mopping up bumps.” This translates into a comfortable journey for all occupants. While it may not be “the most agile SUV in corners,” it remains “ultimately secure at its handling limits,” prioritizing stability and safety—qualities deeply embedded in the Subaru brand.

The interior further enhances the Ascent’s appeal, featuring a “quiet cabin” and “roomy and comfortable” second-row captain’s seats. Even “the third row is usable for shorter trips,” a crucial detail for genuine three-row functionality. Controls are “very straightforward,” minimizing distractions. Thoughtful details like an impressive 19 cupholders cater to every passenger’s needs on the go.

Safety is paramount, and the Ascent stands out with the highest Top Safety Pick+ score in crash tests from the Insurance Institute for Highway Safety. Standard active safety and driver assistance features include AEB with pedestrian detection and AEB highway, with BSW and RCTW optional. The Ascent, with trims starting at $35,490, offers significant value.

Car Model Information: 2023 Subaru Ascent Onyx Edition 7-Passenger
Name: Subaru Ascent
Manufacturer: Subaru
Aka: Subaru Evoltis
Production: 2018–present
ModelYears: 2019–present (North America)
Assembly: Lafayette, Indiana
Class: Mid-size crossover SUV
BodyStyle: SUV
Layout: Front-engine, four-wheel-drive layout
Platform: Subaru Global Platform
Related: Subaru Legacy (seventh generation),Subaru Outback
Engine: Subaru FA engine#FA24F,Turbocharger,Flat-four engine
Powerout: 260 hp
Abbr: on
Transmission: Lineartronic,Continuously variable transmission
Wheelbase: 113.8 in
Length: 196.8 in
Width: 76.0 in
Height: 71.6 in
Weight: convert
Predecessor: Subaru Tribeca
ModelCode: WM
Categories: 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, All articles with a promotional tone, Articles with a promotional tone from December 2017
Summary: The Subaru Ascent is a mid-size crossover SUV produced by Subaru. In some markets, it is sold as the Subaru Evoltis. It is the largest automobile Subaru manufactures. The seven or eight-seat passenger SUV, with the design based on the VIZIV-7 concept, made its debut at the LA Auto Show on November 28, 2017 and became available in the third quarter of 2018. It has an American-built predecessor, the Tribeca. The Ascent is not available in Japan.

Get more information about: Subaru Ascent

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Brand: Subaru        Model: Ascent
Price: $32,565        Mileage: 35,203 mi.


Read more about: Smart Savings on Wheels: Unveiling the 10 Best Value Used Cars for Frugal Shoppers, Backed by Dealer Insights and Long-Term Records

14. **Subaru Forester**Crowning Consumer Reports’ list as the number one of 27 Compact SUVs, the 2024 Subaru Forester earns an impressive overall score of 88, solidifying its reputation as a “no-nonsense small SUV.” It has also been ranked among the top ten most reliable vehicles, a critical endorsement for any new car buyer. The Forester’s compelling blend of practicality, comfort, and safety makes it an undeniable leader in its class.

The Forester excels in providing a “roomy interior,” “excellent visibility,” and “commendable fuel economy.” Its spacious cabin, generous rear seat, and easy access contribute to a highly functional and comfortable experience. Simple controls are “easy to use and within easy reach of the driver,” emphasizing user-friendliness. The 2.5-liter four-cylinder engine paired with the CVT achieves “28 mpg overall,” making it “among the best in its class” for efficiency.

While Consumer Reports notes that “acceleration is a bit tepid, and the engine’s coarse hum gets loud at high revs,” these minor points do not detract from its overall strengths. The Forester provides a “comfortable ride” and “responsive handling,” ensuring a pleasant and confident driving experience. Its standard Symmetrical All-Wheel Drive system, with available X-Mode and dual-function X-Mode, offers superior capability in challenging weather and off-road scenarios, setting it apart.

Safety is a cornerstone of the Forester’s design, earning the highest Top Safety Pick+ score in crash tests from the Insurance Institute for Highway Safety. Standard safety features include AEB with pedestrian detection and AEB highway, with BSW and RCTW available as options. With trims ranging from the Base at $28,190 up to $38,490, the Forester offers exceptional value, reliability, and peace of mind.

Car Model Information: 2023 Subaru Forester 2.5i Sport
Name: Subaru Forester
Manufacturer: Subaru
Production: 1997–present
Class: Compact crossover SUV
BodyStyle: SUV
Related: Subaru Impreza
Layout: Front-engine, all-wheel drive
Predecessor: Subaru Bighorn
Categories: 2000s cars, 2010s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, All articles containing potentially dated statements
Summary: The Subaru Forester is a compact crossover SUV that has been manufactured by Subaru since 1997. The first generation was built on the platform of the Impreza in the style of a taller station wagon, a style that continued to the second generation, while the third-generation model onwards moved towards a crossover SUV design. A performance model was available for the second-generation Forester in Japan as the Forester STi.

Get more information about: Subaru Forester

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Brand: Subaru        Model: Forester
Price: $29,990        Mileage: 22,389 mi.


Read more about: The CVT Conundrum: 10 SUVs Graded on Transmission Reliability – From Bulletproof to Breakdown-Prone

Consumer Reports’ comprehensive analysis clearly demonstrates that the pursuit of a high-quality SUV under $40,000 is far from a compromise. Each of these fourteen meticulously reviewed vehicles, from fuel-sipping hybrids to spacious three-row family haulers, proves that smart engineering, thoughtful design, and a commitment to safety are accessible within a reasonable budget. By leveraging expert testing and invaluable owner feedback, this list empowers consumers to make confident choices, ensuring that their next SUV is not just affordable, but truly exceptional. Whether your priority is efficiency, comfort, utility, or robust safety features, a top-rated option awaits, offering incredible value without breaking the bank.

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