Let’s be brutally honest for a moment: buying a new car is rarely an investment, unless you’re snagging some ultra-rare, limited-production unicorn destined for a climate-controlled garage and a future auction block. For the rest of us, it’s a rapidly depreciating asset, a money pit that starts losing value the moment you sign on the dotted line. But while all cars lose value, some are veritable black holes, sucking thousands upon thousands of dollars out of your bank account faster than you can say ‘extended warranty.’
Forget what you *think* you know about resale values; the world has shifted, and these numbers are no longer just theoretical projections. A recent, deep-dive study conducted by the online vehicle marketplace iSeeCars.com didn’t just guess at future values. Oh no, they got down and dirty, analyzing the transaction prices of over 800,000 five-year-old used cars sold from March 2024 to February 2025. This isn’t crystal ball gazing; this is cold, hard data, showing exactly how much owners have bled in lost value over half a decade.
While we’ve all sung the praises of vehicles that tenaciously cling to their value, giving owners a decent chunk of change back at trade-in, today, we’re flipping the script. We’re diving headfirst into the abyss, showcasing the absolute worst offenders in the depreciation game – the vehicles that have slammed their owners with the biggest average rates of depreciation over five years. This, folks, is the rogues gallery, the collection of automotive financial nightmares dominated by luxury vehicles and, perhaps unsurprisingly given current trends, a significant number of electric vehicles. Buckle up, because these numbers are going to sting.
1. **Jaguar I-PACE EV: The King of Losing Value**When we talk about financial freefall, the Jaguar I-PACE EV isn’t just on the list; it *is* the list. This kilowatt-powered luxury SUV has the dubious distinction of leading the charge, losing a mind-boggling 72.2% of its original MSRP over five years. Let that sink in for a second: nearly three-quarters of its initial value, gone. We’re talking an average of $51,953 lost to depreciation alone. It’s an abysmal performance, especially for a vehicle that started at a premium price point, with a 2024 model kicking off at around $73,375.
This stunning figure highlights a harsh reality for many early adopters of electric vehicles. As iSeeCars Executive Analyst Karl Brauer sagely points out, “The model iSeeCars says suffers the biggest drop in resale value is the kilowatt-powered Jaguar i-Pace luxury SUV, which loses a whopping 72.2% of its original MSRP.” It’s a stark reminder that while cutting-edge technology is exciting, it often doesn’t age gracefully in the used car market, particularly when new tech iterations arrive rapidly.
The I-PACE’s depreciation is particularly brutal when you consider its initial proposition as a stylish, performance-oriented electric SUV. It represents the sharpest edge of the EV depreciation curve, showcasing just how quickly the value of these vehicles can erode. For those who bought one new, the trade-in or resale value is likely to be a gut punch, making it a clear leader in this unfortunate league table of financial self-harm.
Car Model Information: 2025 Genesis GV80 3.5T
Name: Jaguar I-Pace
Manufacturer: Jaguar Land Rover
Production: 2018–2024
Assembly: Magna Steyr
Designer: Ian Callum
Class: Compact crossover SUV#Luxury vehicles
BodyStyle: SUV
Layout: all-wheel-drive
Platform: Jaguar Land Rover car platforms#D7e
Motor: Permanent magnet synchronous motor
Abbr: on
Transmission: 1-speed direct-drive reduction
Battery: kW·h,Lithium-ion battery
ElectricRange: United States Environmental Protection Agency
Charging: 11kW AC (7.4kW “1-phase/32A only” AC 2018–2020),100 kW DC
Wheelbase: 2990 mm
Length: 4682 mm
Width: ubl
Height: 1565 mm
Weight: 2133 kg
Sp: uk
Categories: 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English, All accuracy disputes, All articles lacking reliable references
Summary: The Jaguar I-Pace (stylised as I-PACE) is a battery-electric crossover SUV produced by Jaguar Land Rover (JLR) under their Jaguar marque. The I-Pace was announced in March 2018, European deliveries began in June 2018 and North American deliveries started in October 2018. Amid slowing sales and a change in corporate vision, Jaguar has announced that the I-Pace will be discontinued by 2025.
Get more information about: Jaguar I-Pace
Buying a high-performing used car >>>
Brand: Jaguar Model: I-PACE EV
Price: $63,683 Mileage: 5,413 mi.
2. **BMW 7 Series Sedan: Luxury’s Heavy Price Tag**Following closely on the heels of the I-PACE, the BMW 7 Series sedan snags the number two spot with an average loss of 67.1% of its original value over five years. This isn’t just a percentage; it’s a staggering $65,249 gone, evaporated from the owner’s investment. When a full-size luxury sedan that started at $98,475 in 2025 can shed around $66,000 in half a decade, you know you’re in the deep end of depreciation.
This isn’t a surprise to anyone who’s been paying attention to the luxury car market. As Karl Brauer articulates, “While a premium badge and the increased performance or luxury features that come with it are often sought out by new car buyers, the used car market doesn’t prioritize those traits to the same degree, thus the consistently higher depreciation for luxury models.” The allure of a premium badge fades quickly when the first owner is looking to offload it, and the used market simply doesn’t value those initial high-tech bells and whistles as much.
The 7 Series is a testament to the fact that top-tier luxury, while indulgent and feature-packed, comes with a hefty financial penalty in the long run. Buyers are essentially paying a massive premium for the privilege of driving it off the lot first, a premium that diminishes drastically almost immediately. It’s a beautiful car, no doubt, but one that demands a serious conversation about its true cost of ownership beyond the sticker price.
Car Model Information: 2025 Genesis GV80 3.5T
Name: BMW 7 Series
Caption: BMW 7 Series (G11)
Manufacturer: BMW
Production: 1977–present
Class: Full-size car,luxury car
BodyStyle: sedan (car)
Predecessor: BMW New Six
Categories: All articles with dead external links, Articles with dead external links from July 2021, Articles with short description, BMW vehicle series, CS1 Chinese-language sources (zh)
Summary: The BMW 7 Series is a full-size luxury sedan manufactured and marketed by the German automaker BMW since 1977. It is the successor to the BMW E3 “New Six” sedan and is now in its seventh generation.
The 7 Series is BMW’s flagship car and is only available in a sedan bodystyle (including long wheelbase and limousine models). It traditionally introduces technologies and exterior design themes before other models in BMW’s lineup.
The first generation of the 7 Series was powered by straight-6 petrol engines, and following generations have been powered by inline-4, straight-6, V8 and V12 engines with both natural aspiration and turbocharging. Since 1995, diesel engines have been optional in the 7 Series.
Unlike the BMW 3 Series and BMW 5 Series sedans, BMW does not offer a full M model, but once offered an M performance variant, the BMW M760 with its 6.6L V12 (at the time the most powerful BMW ever made, not to be confused with BMW 760 6.6 V12 which does not offer the same performance). The Alpina B7 served as the high-performance variant of the 7 Series.
Get more information about: BMW 7 Series
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Brand: BMW Model: 7 Series Sedan
Price: $63,683 Mileage: 5,413 mi.
3. **Tesla Model S EV: The Electric Poster Child for Losing Value**The Tesla Model S, once the undisputed king of luxury EVs and a symbol of automotive innovation, now finds itself in the unenviable position of third place among depreciation nightmares. According to the study, this electric sedan may lose around 65.2% of its original value in just five years, translating to an average of $52,165 lost. This isn’t just about one brand; it’s a reflection of broader market sentiment and the relentless pace of EV development.
It likely comes as no shock to anyone following automotive news that three of the top offenders in depreciation come from Tesla. The context bluntly states, “the fallout from eccentric CEO Elon Musk’s foray into federal governance” has played a role. While the Model S was revolutionary, the rapid introduction of newer Tesla models, continuous software updates making older hardware feel antiquated, and yes, perhaps even the “stigma surrounding the brand” as mentioned in the study, all contribute to this significant value drop.
For those who bought a Model S new, the depreciation figures are a tough pill to swallow. However, it presents an interesting dichotomy: “Conversely, a peak-depreciation Tesla Model S could be a prudent way to buy a luxury electric sedan. That is, if you can manage the stigma surrounding the brand.” It’s a buyer’s market for those looking for a high-performance EV on the cheap, provided they don’t mind the baggage.
4. **INFINITI QX80 SUV: Big Luxury, Bigger Losses**Coming in at number four, the INFINITI QX80 SUV illustrates that luxury SUVs are far from immune to the depreciation curse. This large, opulent SUV sheds an astounding 65.0% of its MSRP over five years, translating to an average loss of $53,571. It’s a brutal reminder that size, luxury, and a high initial price tag often correlate with significant value erosion on the used market.
The QX80, like many of its large luxury SUV brethren, offers commanding presence and a comfortable, feature-rich cabin. However, its significant depreciation suggests that the used market doesn’t value these attributes nearly as much as new car buyers do. These vehicles often come with higher running costs, including fuel, maintenance, and insurance, which can deter second-hand buyers who are more budget-conscious.
This model underscores the point that premium vehicles, regardless of their segment, tend to struggle with retaining value. The sheer cost of acquisition for a new luxury SUV means a greater dollar amount is at stake, and the drop-off is often steeper in both percentage and absolute terms. For potential owners, this means either absorbing a massive hit or waiting for the depreciation curve to do its work on the used market.
Car Model Information: 2025 INFINITI QX80 LUXE
Name: Infiniti QX80
Caption: 2019 Infiniti QX80 (US)
Manufacturer: Nissan
Aka: Infiniti QX56 (2004–2013)
Production: 2004–present
Class: Full-size,luxury SUV
BodyStyle: SUV
Layout: Front-engine, rear-wheel-drive,Front-engine, four-wheel-drive
Predecessor: Nissan Pathfinder#Infiniti QX4
Chassis: Body-on-frame
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All articles with failed verification, All articles with unsourced statements
Summary: The Infiniti QX80 (formerly called the Infiniti QX56 until 2013) is a full-size luxury SUV marketed by Nissan’s luxury division Infiniti since the 2004 model year. The first-generation QX56 was built in the United States and is based on the first-generation Armada. The second-generation model was released in 2010 as a model produced in Japan, which used the sixth-generation Patrol (later also marketed as the second-generation Armada since 2016) as the base vehicle instead. Since the 2014 model year in 2013, the vehicle was renamed to the QX80 as Infiniti renamed their entire product line under a new nomenclature.
Get more information about: Infiniti QX80
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Brand: INFINITI Model: QX80
Price: $86,500 Mileage: 7,350 mi.
5. **Maserati Ghibli Sedan: Exotic Badge, Common Problem**The Maserati Ghibli sedan, a nameplate that evokes Italian flair and exotic luxury, unfortunately, earns its spot at number five among the worst depreciators. It loses an eye-watering 64.7% of its original value in five years, amounting to a staggering average of $70,874 in lost capital. This figure is one of the highest dollar amounts lost on the entire list, showcasing just how quickly the dream of Maserati ownership can turn into a financial nightmare.
For many, a Maserati represents a step up into a more exclusive realm of automotive passion. But the reality is that the new car glamour doesn’t translate to sustained value in the used market. High maintenance costs, specialized parts, and a more niche appeal contribute to its dramatic decline. While the Ghibli ties with the BMW 5 Series Hybrid for the fifth rank in terms of percentage, its dollar loss is significantly higher due to its loftier starting price.
The Ghibli’s presence on this list is a stark reminder that even the most prestigious badges can’t escape the realities of depreciation, especially when the brand struggles with perception or widespread dealer support. For those dreaming of a new Maserati, perhaps waiting a few years for a used model might be the fiscally responsible, albeit less glamorous, path.
Car Model Information: 2015 Maserati Ghibli S Q4
Name: Maserati Ghibli
Caption: 2018 Maserati Ghibli GranLusso
Manufacturer: Maserati
Assembly: Modena,Grugliasco,Turin
Class: Grand tourer,Executive car
BodyStyle: fastback,coupé,Roadster (automobile),Sedan (automobile)
Production: AM115: 1967–1973,AM336: 1992–1998,M157: 2013–2023
Categories: 1970s cars, 1990s cars, 2010s cars, Articles with short description, CS1 Italian-language sources (it)
Summary: Maserati Ghibli is the name of three different cars produced by Italian automobile manufacturer Maserati: the AM115, a V8 grand tourer from 1967 to 1973; the AM336, a V6 twin-turbocharged coupé from 1992 to 1998; and the M157, an executive saloon from 2013 to 2023.
Ghibli is the Libyan Arabic name for the hot dry south-westerly wind of the Libyan desert.
Get more information about: Maserati Ghibli
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Brand: Maserati Model: Ghibli
Price: $16,498 Mileage: 74,452 mi.
6. **BMW 5 Series Hybrid: An Unexpected Underperformer**Now, this one might raise a few eyebrows. Hybrid vehicles, as a segment, are generally lauded for their value retention, losing a respectable 40.7% after five years, much better than the overall average. So, to see a BMW 5 Series Hybrid clock in with a 64.7% depreciation rate, losing an average of $47,457, is a definite head-scratcher. It’s a glaring exception to the hybrid rule, suggesting that not all hybrids are created equal when it comes to holding value.
This specific model’s poor performance likely stems from its dual identity as both a luxury vehicle and a hybrid. The luxury car depreciation trend, as we’ve seen, is aggressive. Add to that the complexities of hybrid powertrains and the potentially higher costs of maintaining these systems in older luxury vehicles, and you have a recipe for accelerated value loss. The used market tends to be wary of older, complex powertrains, especially from premium brands where parts and specialized labor can be exorbitant.
It’s a clear signal that simply having ‘hybrid’ in the name isn’t a golden ticket to great resale value, especially when paired with a premium German badge. The combination seems to multiply the financial pain rather than mitigate it, proving that even in seemingly ‘safe’ segments, specific models can deliver brutal surprises to their owners.
7. **Nissan LEAF EV: The Mainstream Electric Loser**Rounding out our initial dive into depreciation disasters is the Nissan LEAF EV, clocking in at a substantial 64.1% loss of its original value over five years, which amounts to an average of $18,043. While its dollar loss is significantly less than some of its luxury EV counterparts, the percentage loss is still among the worst, highlighting the widespread challenges faced by many electric vehicles in the used market.
The LEAF has been a pioneer in the affordable EV space, but its relatively high depreciation rate can be attributed to several factors. Early models, in particular, suffered from smaller battery capacities and a lack of active thermal management, leading to faster battery degradation in certain climates. As battery technology rapidly advanced, newer EVs arrived with longer ranges and faster charging, making older models like the LEAF less appealing on the used market.
This entry demonstrates that even mainstream electric vehicles can be severe depreciation losers. The rapid evolution of EV technology means that a five-year-old electric car can feel significantly outdated compared to a new model, more so than its internal combustion engine equivalent. For those considering an entry-level EV, it’s a stark warning to factor in this aggressive value decline.
Alright, so we’ve already pulled back the curtain on some truly brutal depreciation figures, and if you thought it couldn’t get any worse, well, you clearly haven’t been paying attention to the wild world of automotive finance. The truth is, the bleeding continues, especially in the premium segments where the initial sticker shock is only rivaled by the eventual resale value shock. We’re diving back into the abyss to unearth eight more financial sinkholes that prove just how quickly money can evaporate when you pick the wrong ride.
This isn’t just about percentage points; it’s about cold, hard cash disappearing faster than a free sample at a Costco. These next vehicles are a masterclass in how luxury status and cutting-edge (or rapidly aging) technology can become a millstone around your financial neck. If you’re a savvy shopper, these vehicles, once new, become prime targets on the used market, offering a second chance at luxury without the gut-wrenching initial hit.
Car Model Information: 2025 Genesis GV80 3.5T
Name: Nissan Leaf,(first generation)
ModelCode: undefined
Aka: Venucia e30 (China)
Production: October 2010 nbndash September 2017
ModelYears: 2011nbndash2017
Class: Compact car
BodyStyle: hatchback
Manufacturer: Nissan
Assembly: unbulleted list
Designer: Kazuki Yamazaki and Masahide Fujiwara
Platform: Nissan B platform#Nissan EV platform
Motor: Nissan EM motor
Battery: lithium-ion battery
Range: unbulleted list
Transmission: unbulleted list
Charging: unbulleted list
Wheelbase: 2700 mm
Abbr: on
Length: 4445 mm
Width: 1770 mm
Height: 1550 mm
Weight: convert
Layout: Front-motor, front-wheel-drive
Predecessor: Nissan Altra
Successor: Nissan Leaf (second generation)
Categories: 2010s cars, All Wikipedia articles written in British English, All articles containing potentially dated statements, All articles with dead external links, Articles containing potentially dated statements from December 2011
Summary: The Nissan Leaf (first generation) is a compact car that was manufactured by Japanese automaker Nissan Motor Company from 2010 to 2017. A battery electric vehicle, its name, stylised as LEAF, serves as a backronym to “leading environmentally-friendly affordable family car.” It is the world’s first series-produced battery electric automobile and has been offered exclusively as a five-door hatchback.
The Leaf—Nissan’s second battery-electric automobile—debuted on 2 August 2009. It is the first generation of the model and was succeeded by the second generation in 2017. Before official production commencement, Nissan developed three prototype battery electric vehicles—dubbed the EV-01, EV-02 and EV-11. The Leaf followed the unsuccessful Altra and began production in Japan on 22 October 2010. The Smyrna plant commenced manufacture of the Leaf on 13 December 2012, and the Sunderland plant followed on 27 March 2013. It was launched in Japan and the United States in December 2010, with subsequent introductions in several European countries and Canada in 2011.
Initially, the Leaf was available exclusively with a large battery pack composed of 192 flat, laminated lithium-ion cells developed in collaboration with NEC, which offers advantages such as simplified design, efficient cooling, and optimal packaging. The battery pack is located under the floor and between the wheels, optimising the vehicle’s handling and interior space. The 80 kW (110 hp) AC electric motor can be powered for up to 100 miles (160 km) when the battery is fully charged. Recharging can take 16 hours on 120 V or 8 hours on 230 V power. Fast charging is also available with a specific charger, which can restore 80% of the battery capacity in approximately 30 minutes.
The Leaf has garnered both acclaim and criticism from multiple automotive critics. Car and Driver, an American automotive magazine, expressed unfavourable opinions about the inexpensive materials used in the vehicle, asserting that they seem more fitting for a car priced at half its actual cost. However, they commended the Leaf for its spacious boot/trunk, along with features like standard heated seats and, in higher-end models, a heated steering wheel and leather seats. Opinions on the battery performance and safety aspects vary, with some finding the battery and range underwhelming and others expressing concerns about safety levels.
Get more information about: Nissan Leaf (first generation)
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Brand: Nissan Model: LEAF EV
Price: $63,683 Mileage: 5,413 mi.
8. **Maserati Levante SUV: The Italian Job (of Losing Money)**Just when you thought Maserati couldn’t inflict more financial pain than the Ghibli, here comes the Levante SUV, strutting onto our list with a staggering 63.7% depreciation rate over five years. That’s an average loss of $64,991, making it another poster child for exotic badges that simply don’t hold their value when the novelty wears off. This is a midsize luxury SUV, and as we’ve seen, that segment can be particularly brutal for new car buyers.
Imagine driving home in your brand-new, exquisitely styled Italian SUV, basking in the glow of its premium aura, only to realize half a decade later that nearly two-thirds of your investment has vanished. It’s a harsh dose of reality for a vehicle segment where, according to iSeeCars Executive Analyst Karl Brauer, buying new means losing between $30,000 and $65,000 after five years. The Levante, unfortunately, lands right at the higher end of that spectrum, making it a difficult pill to swallow for its original owners.
But here’s the flip side: for the intrepid used car buyer, a five-year-old Levante could represent an incredible bargain. You get the Italian flair, the powerful engines, and the luxurious interior without taking the initial, monumental financial hit. Just be prepared for potentially higher maintenance costs, because while the depreciation is significant, the Maserati badge still comes with premium servicing demands.
Car Model Information: 2017 Maserati Levante S
Name: Maserati Levante
Caption: 2016 Maserati Levante S (Europe, pre-facelift)
Manufacturer: Maserati
Production: May 2016–2024
ModelYears: 2017–2024
Assembly: Turin
Designer: Centro Stile Maserati
Class: Mid-size crossover SUV#Luxury vehicles
BodyStyle: Sport utility vehicle
Layout: F4 layout
Platform: Maserati M156 platform
Related: Maserati Ghibli (M157),Maserati Quattroporte VI
Engine: unbulleted list
Motor: eBooster 48V (eTorque)
Transmission: ZF Friedrichshafen,ZF 8HP transmission,Automatic transmission
Drivetrain: Mild hybrid
Wheelbase: 3004 mm
Abbr: on
Length: 5003 mm
Width: 1968 mm
Height: 1679 mm
Weight: convert
Sp: uk
Categories: All-wheel-drive vehicles, Articles with short description, Cars introduced in 2016, Luxury crossover sport utility vehicles, Luxury sport utility vehicles
Summary: The Maserati Levante (Tipo M161) is an executive crossover SUV produced by Italian manufacturer Maserati at the Mirafiori factory in Turin from 2016. The Levante went on sale in Europe in May 2016, and in North America in September 2016. Production of the Levante ended in 2024, commemorated with the release of a top-spec 424BHP special edition.
The Levante was named after a warm, easterly wind that blows in the western Mediterranean Sea, southern France, down to the Strait of Gibraltar. The name of the wind, in turn, comes from the Latin word “levare”, which means “to rise”. Its design is based on the Kubang concept car that debuted at the 2011 Frankfurt Auto Show.
Get more information about: Maserati Levante
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Brand: Maserati Model: Levante
Price: $19,988 Mileage: 54,539 mi.
9. **Tesla Model X EV: The Falcon Wing Folly**Ah, the Tesla Model X. A vehicle that once seemed like it flew in from the future with its audacious falcon wing doors and minimalist interior. Now, it lands firmly on our list of depreciation disasters, losing 63.4% of its original MSRP over five years, which translates to a hefty $53,846 on average. It seems even groundbreaking design and electric propulsion aren’t immune to the unforgiving march of obsolescence and market shifts.
This isn’t just a number; it’s a testament to the “Tesla paradox” we’ve touched upon. While Tesla leads the charge in EV innovation, their rapid pace of model updates and software iterations can quickly make older models feel—dare we say—dated. Combined with the “stigma surrounding the brand” that some analysts cite, and the sheer volume of Teslas now on the road, the Model X joins its Model S sibling in taking a significant value hit.
For the original owner, this depreciation is a tough pill. For the second-hand buyer, however, it presents an opportunity. A Model X, even with its value halved, still offers impressive performance, range, and those head-turning doors. It’s a chance to experience the cutting edge of electric luxury at a fraction of the cost, provided you’re ready to embrace the unique ownership experience that comes with any Tesla.
Car Model Information: 2025 Genesis GV80 3.5T
Name: Tesla Model X
Manufacturer: Tesla, Inc.
Production: 2015–present
Assembly: unbulleted list
Designer: Franz von Holzhausen
Class: Crossover (automobile)
BodyStyle: 5-door SUV
Layout: unbulleted list
Doors: unbulleted list
Related: Tesla Model S
Motor: unbulleted list
Title: Discontinued
Transmission: unbulleted list
Battery: unbulleted list
ElectricRange: FTP-75
Wheelbase: cvt
Length: cvt
Width: cvt
Height: cvt
Weight: unbulleted list
Sp: us
Categories: 2020s cars, All Wikipedia articles in need of updating, All Wikipedia articles written in American English, All articles containing potentially dated statements, All articles lacking reliable references
Summary: The Tesla Model X is a battery electric mid-size luxury crossover SUV built by Tesla, Inc. since 2015. Developed from the full-sized sedan platform of the Tesla Model S, the vehicle uses distinctive falcon wing doors for rear passenger access.
The Model X has an EPA size class as an SUV, and shares around 30 percent of its content with the Model S, half of the originally planned 60 percent, and weighs about 10 percent more. Both the Model X and Model S are produced at the Tesla Factory in Fremont, California. The prototype was unveiled at Tesla’s design studios in Hawthorne, California, on February 9, 2012. First deliveries of the Model X began in September 2015. After one full year on the market, in 2016, the Model X ranked seventh among the world’s best-selling plug-in cars. A refresh of the Tesla Model X was introduced in 2021, offering a new “Plaid” performance model, along with a revised interior, powertrain, and suspension.Another update of the Model X was introduced in June 2025 with a new front bumper camera, new wheel designs, increased third-row space, dynamic ambient lighting, and adaptive headlights. The updates are similar to the Model S, which was updated at the same time.
As of July 2025, the Model X is available as a Long-Range version with an estimated EPA range of 352 miles (566 km) and a high performance “Plaid” version with an estimated EPA range of 335 miles (539 km).
Get more information about: Tesla Model X
Buying a high-performing used car >>>
Brand: Tesla Model: Model X
Price: $63,683 Mileage: 5,413 mi.
10. **Cadillac Escalade ESV SUV: The American Dream’s Shrinking Value**For decades, the Cadillac Escalade, particularly the extended ESV version, has been the quintessential symbol of American automotive royalty and unapologetic luxury. But even this icon of excess is not immune to the cold realities of depreciation, shedding 62.9% of its original value over five years, which amounts to a staggering $56,996. It seems that even the biggest, flashiest SUVs can’t escape the financial chopping block.
This massive loss is a clear indicator that the used market isn’t quite as enamored with the sheer scale and opulence of a new Escalade ESV. While new buyers pay top dollar for that commanding presence, vast interior space, and a laundry list of features, the practicalities of higher fuel consumption, maintenance, and insurance costs often deter second-hand shoppers, driving down values.
However, there’s a silver lining for those with an eye for value. As Karl Brauer wisely noted, for “buyers unable to afford a large luxury SUV when they’re new, used models like… Cadillac Escalade offer a second chance at a much lower price.” So, if you’ve always coveted an Escalade but balked at the new price, waiting five years could save you enough to buy a very respectable second car.
Car Model Information: 2025 Genesis GV80 3.5T
Name: Cadillac Escalade
Caption: Fifth generation Cadillac Escalade
Manufacturer: Cadillac
Production: 1998–present,2002–present (ESV),2001–2013 (EXT),2008–2013 (Hybrid)
ModelYears: 1999–2000,2002–present
Class: Full-size,luxury car,sport utility vehicle
Related: ubl
Layout: Front-engine, rear-wheel drive layout,Front-engine, four-wheel drive layout
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles in need of updating
Summary: The Cadillac Escalade is a full-size luxury SUV manufactured by General Motors and marketed by Cadillac as its first major entry into the SUV market. The Escalade was introduced for the 1999 model year in response to an influx of new luxury SUVs in the late 1990s including the Mercedes-Benz M-Class, Range Rover, Lexus LX, and Ford’s 1998 debut of the Lincoln Navigator. The Escalade project went into production only ten months after it was approved. The Escalade is built in Arlington, Texas.
The term “escalade” refers to a siege warfare tactic of scaling defensive walls or ramparts with the aid of ladders or siege towers. More generally, it is a French word which is the noun-equivalent form of the French verb escalader, which means “to climb or scale”.
The Escalade is currently sold in North America and select international markets (Europe and Asia) where Cadillac has official sales channels. The Escalade ESV (Escalade Stretch Vehicle) is sold in North America, Russia, and the Middle East, but is only available by special order in some international markets. The right-hand-drive Escalade and Escalade ESV are available through third-party conversion specialists without official agreement with Cadillac in Australian, Oceanic, and Japanese markets.
On August 8, 2023, GM presented the Escalade IQ, an all-electric version of the Escalade, and the third model in Cadillac’s EV line, after the Celestiq, and Lyriq. It is expected to go on sale in late 2024 for the 2025 model year, with a starting price of $130,000.
The Escalade has gone through five generations, the most recent (the fifth) prsented in 2021, noted for its technology and self-driving capability. The fifth generation Escalade is nearly two metres high, and was criticized by The Verge for its excessive size and hazard to pedestrians.
Get more information about: Cadillac Escalade
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Brand: Cadillac Model: Escalade ESV
Price: $63,683 Mileage: 5,413 mi.
11. **Land Rover Range Rover SUV: The Price of British Prestige**Ah, the Land Rover Range Rover. A vehicle synonymous with aristocratic elegance, rugged capability, and, unfortunately for its initial owners, monumental depreciation. This British bruiser loses 62.9% of its value over half a decade, hemorrhaging an average of $67,858. It ties with the Escalade ESV in percentage but often surpasses it in raw dollar loss, reminding us that prestige comes with a steep price, both initially and over time.
Why such a dramatic drop? Part of it is the luxury SUV phenomenon we’ve been documenting: high initial cost, expensive features that quickly become less desirable or more costly to maintain. But the Range Rover also carries a reputation for complex engineering and potentially exorbitant repair costs once out of warranty. These factors combine to make it a less attractive proposition for used car buyers who are, understandably, looking for reliability as much as luxury.
Yet, the allure of a Range Rover remains potent. For those willing to brave the potential maintenance dragons, a five-year-old model offers unparalleled luxury, capability, and undeniable curb appeal at a fraction of its original price. It’s a classic example of a vehicle that’s a new car owner’s financial headache but a used car buyer’s dream, allowing entry into a prestigious segment without the initial wealth destruction.
Car Model Information: 2025 Genesis GV80 3.5T
Caption: 2022 Range Rover SE P440e (L460, fifth generation, United Kingdom)
Aka: unbulleted list
Name: Range Rover
Manufacturer: unbulleted list
Production: 1969–present
Assembly: unbulleted list
Class: unbulleted list
Layout: Front-engine, four-wheel-drive layout
Sp: uk
Categories: 1980s cars, 1990s cars, 2000s cars, 2010s cars, 2020s cars
Summary: The Land Rover Range Rover, generally shortened to Range Rover, is a 4WD luxury mid to full size crossover marque and sub-brand of Jaguar Land Rover, owned by India-based Tata Motors. The Range Rover line was launched in 1970 by British Leyland and since 2022 is in its fifth generation.
Additional models have been launched under the Range Rover name, including the Range Rover Sport, Range Rover Evoque, and Range Rover Velar.
Get more information about: Range Rover
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Brand: Land Rover Model: Range Rover
Price: $63,683 Mileage: 5,413 mi.
Read more about: Buyer Beware: 14 SUVs That Could Drain Your Wallet with Costly Repairs
12. **Audi A8 L Sedan: The Quiet Disappearing Act**Full-size German luxury sedans like the Audi A8 L are engineered marvels, packed with cutting-edge technology and exquisite materials. They are also, as this list relentlessly proves, veritable money pits for their first owners. The Audi A8 L Sedan watches 62.7% of its value vanish in five years, amounting to a hefty $57,724 on average. That’s a lot of lost dollars for a car that aims for understated elegance.
Like its BMW 7 Series counterpart, the A8 L suffers from the rapid obsolescence of high-tech features and the sheer cost of maintaining such a complex machine. The “L” in its name signifies a long-wheelbase version, meaning an even higher starting price, and thus, an even larger dollar amount to lose in depreciation. The used market simply doesn’t value those initial premium features or that extra legroom nearly as much as the showroom floor does.
So, while a new A8 L offers a serene, powerful, and technologically advanced driving experience, it’s a short-lived pleasure for your bank account. If you’ve always wanted to glide around in an executive saloon that feels like a private jet, waiting for a five-year-old model means someone else has already paid the steepest part of the depreciation curve for you. Smart money knows that luxury often ages like fine wine, but its price tag depreciates like a dropped soufflé.
Car Model Information: 2025 Genesis GV80 3.5T
Name: Audi A8
Manufacturer: Audi AG
Assembly: Neckarsulm
Production: #D2
Class: Full-size,luxury car
BodyStyle: sedan (automobile)
Platform: List of Volkswagen Group platforms
Layout: FF layout
Related: Audi S8
Predecessor: Audi V8
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All articles lacking reliable references
Summary: The Audi A8 is a full-size luxury sedan manufactured and marketed by the German automaker Audi since 1994. Succeeding the Audi V8, and now in its fourth generation, the A8 has been offered with either front- or permanent all-wheel drive and in short- and long-wheelbase variants. The first two generations employed the Volkswagen Group D platform, with the current generation deriving from the MLB platform. After the original model’s 1994 release, Audi released the second generation in late 2002, the third in late 2009, and the fourth and current iteration in 2017. Noted as the first mass-market car with an aluminium chassis, all A8 models have used this construction method co-developed with Alcoa and marketed as the Audi Space Frame.
A mechanically upgraded, high-performance version of the A8 debuted in 1996 as the Audi S8. Produced exclusively at Audi’s Neckarsulm plant, the S8 is fitted standard with Audi’s quattro all-wheel drive system. The S8 was only offered with a short-wheelbase for the first three generations, being joined by a long-wheelbase variant for the fourth generation.
Get more information about: Audi A8
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Brand: Audi Model: A8 L Sedan
Price: $63,683 Mileage: 5,413 mi.
13. **BMW 5 Series Sedan: The Everyday Luxury Loser**We’ve already talked about the BMW 5 Series Hybrid doing an unexpected dive on this list. Now, let’s consider its gasoline-powered sibling, the standard BMW 5 Series sedan, which also makes a significant appearance, losing 61.7% of its original value. That’s an average of $36,208 that simply evaporates in five years. While a smaller dollar figure than some of the ultra-luxury behemoths, it still represents a substantial hit for a core model in BMW’s lineup.
This performance underscores the consistent trend observed by Karl Brauer: “While a premium badge and the increased performance or luxury features that come with it are often sought out by new car buyers, the used car market doesn’t prioritize those traits to the same degree, thus the consistently higher depreciation for luxury models.” Even without the added complexity of a hybrid system, a premium German sedan faces an uphill battle retaining value.
The 5 Series, while an excellent driver’s car and a staple of executive parking lots, still commands a premium price when new, and that premium quickly dissipates. For those who appreciate German engineering and a refined driving experience, the used market offers a much more financially palatable entry point, allowing you to enjoy the ‘Ultimate Driving Machine’ without suffering the ultimate financial punishment.
14. **Audi Q7 SUV: Three Rows, Too Many Lost Dollars**Another German luxury SUV joins our lineup of depreciation woes: the Audi Q7. This capable and family-friendly three-row SUV sheds a significant 61.6% of its MSRP over five years, translating to an average loss of $37,256. It’s a clear demonstration that even SUVs designed for practicality and family hauling aren’t immune to the luxury depreciation curse, especially when they carry a premium badge.
The Q7 offers a comfortable, tech-laden cabin and a sophisticated driving experience, making it an attractive proposition for new buyers. However, like its luxury brethren, its high initial price, coupled with the potential for costly specialized maintenance as it ages, makes it a less desirable used purchase for value-conscious consumers. Brauer’s warning about midsize luxury SUVs losing between $30,000 and $65,000 certainly applies here.
For those who need the space and versatility of a three-row SUV but still crave that Audi cachet, the used market becomes your best friend. A five-year-old Q7 will deliver much of the same premium experience, but with the first owner having absorbed the most painful part of the financial fall. It’s a calculated move for anyone looking to avoid the most brutal aspects of new car ownership.
Car Model Information: 2017 Audi Q7 3.0T Premium
Name: Audi Q7
Manufacturer: Audi AG
Production: November 2005–present
ModelYears: 2006–present
Class: Full-size,luxury SUV
BodyStyle: SUV
Layout: Longitudinal engine,front-engine, four-wheel-drive
Sp: uk
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in British English, All articles with dead external links
Summary: The Audi Q7 is a crossover SUV made by the German manufacturer Audi, unveiled in September 2005 at the Frankfurt Motor Show. Production of this seven-seater SUV began in November 2005 at the Volkswagen Bratislava Plant in Bratislava, Slovakia.
The Q7 was the first SUV sold by Audi and went on sale in 2006. Later, Audi’s second SUV, the Q5, was unveiled as a 2009 model. Audi has since unveiled a third SUV model, the Q3, which went on sale in the third quarter of 2011, and a fourth SUV model, the Q2, which went on sale in November 2016. The Q7 shares a Volkswagen Group MLB platform and chassis with the Bentley Bentayga, Lamborghini Urus, Porsche Cayenne and the Volkswagen Touareg.
The Q7 is the second largest vehicle from Audi, being surpassed by the Q6 since 2022. While the Q7 has been the flagship SUV in Audi’s product portfolio, a top-of-the-line model with a lower roof, called the Audi Q8, was released in 2018.
It was one of the vehicles involved in the Volkswagen emissions scandal, with the company ordered to buy back some of the affected cars manufactured between 2009 and 2012. The Q7 is also subject to hundreds of NTSB complaints with many relating to potentially catastrophic engine failure issues, and a class-action lawsuit related to squealing brakes.
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Brand: Audi Model: Q7
Price: $15,950 Mileage: 95,072 mi.
15. **INFINITI QX60 SUV: The Attainable Luxury with the Predictable Fall**Rounding out our list of the 15 most financially detrimental new car purchases is the INFINITI QX60 SUV. While perhaps not as eye-watering in its dollar loss as some of the higher-tier luxury models, the QX60 still takes a substantial hit, depreciating by 61.5% over five years, which equates to an average loss of $30,888. It illustrates that even luxury vehicles positioned as more ‘attainable’ can still be brutal wealth destroyers.
The QX60, like its larger QX80 sibling, offers a comfortable, spacious interior and a suite of premium features. But its depreciation rate, well above the industry average, shows that the ‘luxury’ segment still carries a significant penalty for new car buyers. The used market, once again, doesn’t quite see the same value in those initial bells and whistles, especially when mainstream alternatives offer similar utility for less.
So, what’s the takeaway from all this? If you’ve dreamt of owning an INFINITI QX60, the smart money moves after five years. You’ll get a luxurious and practical SUV that has shed the bulk of its value, offering an opportunity to snag a feature-rich family hauler at a much more reasonable price. It’s about letting someone else take the financial hit while you reap the benefits of their initial, costly enthusiasm.
Car Model Information: 2025 RAM 1500 RHO Crew Cab 4×4 5’7′ Box
Name: Infiniti QX60
Caption: 2017 Infiniti QX60 (L50)
Manufacturer: Nissan
Aka: Infiniti JX (2012–2013)
Production: February 2012 – August 2013 (JX35),September 2013 – present (QX60)
ModelYears: 2013 (JX35),2014–present (QX60)
Class: Executive car,crossover SUV
BodyStyle: SUV
Related: Nissan Pathfinder
Layout: Front-engine, front-wheel-drive,Front-engine, all-wheel-drive
Predecessor: Infiniti QX4
Categories: 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, All articles with bare URLs for citations, All articles with unsourced statements
Summary: The Infiniti QX60, called the Infiniti JX until the 2014 model year, is a mid-size luxury crossover SUV with three-row seating produced by Infiniti, the luxury vehicle division of Japanese automaker Nissan. It is underpinned by an elongated Nissan Murano platform also used by the Nissan Pathfinder.
In keeping with Infiniti’s naming scheme for 2014, in which cars begin with Q and SUVs begin with QX, the JX was renamed to QX60. While the number previously denoted engine displacement (for example, 35=3.5L engine), the new number, 60, is largely to do with its place in the product lineup, with larger numbers usually corresponding to more expensive vehicles.
Get more information about: Infiniti QX60
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Brand: INFINITI Model: QX60 SUV
Price: $74,985 Mileage: 10,573 mi.
So, there you have it: the definitive list of vehicles that, for the new car buyer, represent a significant financial sacrifice. The data, meticulously compiled by iSeeCars.com, paints a stark picture: luxury badges and cutting-edge electric technology are often a recipe for rapid depreciation. While every new car is destined to lose value, these 15 models truly lead the pack in turning your hard-earned cash into a rapidly shrinking asset. For the new car shopper, this is a cautionary tale, a brutal financial reality check that demands careful consideration before you sign on that dotted line. But for the savvy used car buyer, these vehicles, once financial suicide for their original owners, transform into incredibly tempting bargains, offering a second chance at premium ownership without the devastating price tag. Choose wisely, because in the world of automotive finance, foresight is truly 20/20, and a little knowledge can save you tens of thousands of dollars.
