Stepping into the world of makeup can be a delightful experience, but as we age, certain beauty trends might not be as flattering as they once were. With expert insights, we delve into the top five makeup trends that women over 40 should consider avoiding to maintain a youthful appearance. These tips, shared by seasoned makeup artists, are more than just beauty advice—they’re a roadmap to feeling confident and beautiful in your skin.
1. Heavy Matte Foundations: Heavy matte foundations can be tempting for full coverage, but they often settle into fine lines, accentuating them rather than concealing. As skin matures, it becomes more prone to dryness and loses elasticity, requiring products that offer hydration and flexibility. Instead, opt for hydrating foundations that nourish the skin while providing coverage. Infused with ingredients like hyaluronic acid, these foundations offer a dewy, youthful glow and prevent settling into fine lines and wrinkles. The goal is to achieve a smooth, flawless finish without worrying about caking or clogged pores.
Heavy foundation can add years by emphasizing texture and imperfections. This can become a significant concern as skin matures, making it essential to choose a product that adapts to the skin’s changing needs. A buildable formula allows you to start light and add coverage where needed, ensuring a natural, youthful finish. This adaptability is key in achieving a look that enhances rather than detracts.
Product on Amazon: Rimmel London Stay Matte Liquid Mousse – 200 Soft Beige – Foundation, Lightweight, Shine Control, Oil-Free, 1oz
Brand: Visit the Rimmel Store
Price: 4.57 USD
Rating: 4.4 Total reviews: 20234
Item Form: Mousse
Color: Soft Beige
Skin Type: Oily, Combination
Finish Type: Matte
Recommended Uses For Product: Conceals Imperfections, Skin, full coverage, Face, shine
Features:
1. All-day shine control
2. Weightless, breathable coverage
3. True matte finish ideal for oily to combination skin
4. Oil-free, fragrance-free formula
5. Airy mousse texture
Top Review from US: “This foundation is so good….great coverage, long lasting and is not too heavy. I am 60 years old and it doesnt look caked on. Wonderful price point as well!”
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2. Powder Blush: Powder blush can often look cakey and settle into fine lines, creating an aged appearance. Cream blushes, on the other hand, blend seamlessly into the skin, offering a natural flush that mimics a youthful glow. As we age, the skin’s natural oils decrease, making cream-based products a superior choice for mature skin. These products not only provide a radiant finish but also hydrate the skin, enhancing its overall health.
Cream blushes are formulated to work with the skin’s natural texture, offering a luminous finish that powder blushes can’t match. By choosing cream over powder, you allow your natural beauty to shine through, avoiding the harshness that powder products can sometimes impart.
Product on Amazon: e.l.f. Primer-Infused Matte Blush, Long-Lasting, Lightweight & Buildable Powder Blush, Delivers A Matte Finish, Vegan & Cruelty-Free, Always Crushing
Brand: Visit the e.l.f. Store
Price: 7 USD
Rating: 4.6 Total reviews: 4190
Item Form: Powder
Finish Type: Matte
Coverage: Full
Color: Always Crushing
Top Review from US: “Super pigmented so a little goes a long way. Definitely trial and error the first few uses but love the color and it lasts all day”
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3. Bold, Dark Lipsticks: While dark lipsticks can be striking, they can also make lips appear thinner, an effect that isn’t ideal as lips naturally lose volume with age. Instead, consider shades that add a pop of color without overwhelming the face. Opt for lip colors that complement your natural lip tone, offering a hint of color that enhances rather than conceals.
Choosing the right lipstick shade can make a world of difference, helping to highlight your best features while maintaining a fresh appearance. With a lighter, more natural color palette, you can create a look that is both sophisticated and age-appropriate.
Product on Amazon: KYDA 10 Colors Lipstick, Matte Velvet&Glitter Metallic Colors, for Glossy Radiant&Full Matte Lip Gloss, Non-Stick Cup Long Wear Lip Glaze, High Pigmented Lipstick Cosmetic-SET B
Brand: Brand: KYDA
Price: 12.99 USD
Rating: 4.2 Total reviews: 861
Color: SET B
Skin Type: All
Item Form: Crayon
Finish Type: Metallic,Matte
Top Review from US: “I would say it seems more like a lip paint than a lip gloss though. I did get all the colors in the picture but my daughter’s friends took home the colors they used. Overall, I would purchase the KYDA Matte Lip Gloss again.”
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4. Overly Shimmery Eyeshadow: Shimmery eyeshadows can be alluring, but they often highlight wrinkles and creases around the eyes. Instead, opt for matte or satin finishes that provide subtle depth and sophistication. These finishes are more forgiving on mature skin, offering a polished look without drawing attention to imperfections.
Eyes are often the focal point of any makeup look, and choosing the right eyeshadow can enhance their natural beauty. By selecting softer finishes, you create a more refined appearance that complements your overall look.
Product on Amazon: e.l.f. Fine As Fleck Glitter Eyeshadow, Long-Lasting Sheer Eye Makeup With A Shimmer Finish, Smooth Formula, Vegan & Cruelty-Free, Champagne Showers
Brand: Visit the e.l.f. Store
Price: 6 USD
Rating: 4.2 Total reviews: 154
Color: Champagne Showers
Item Form: Powder
Finish Type: Shimmery
Special Feature: Blendable
Top Review from US: “This eye shadow seems like it would be MAC or at least mabelline( however u spell it )and is worth every affordable penny . It wears nicely and is the perfect shade. Smudge rises tang and blends well . I love it !”
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5. Overdrawn Eyebrows: Thick, overdrawn eyebrows can look harsh and artificial, detracting from a natural appearance. As we age, a more subtle, natural approach to eyebrows can enhance our features without overpowering them. Use a light hand when filling in sparse areas, and choose a shade that closely matches your natural hair color for a seamless look.
Natural-looking eyebrows frame the face without overwhelming it, providing a youthful and harmonious balance. By focusing on enhancing rather than transforming, you can achieve an appearance that is both timeless and elegant.
Product on Amazon: ANGIEHAIE Eyebrow Stamp Stencil Kit (Soft Brown), Eyebrow Stamp Pomade with 24 Reusable Thin & Thick Brow Stencils, Eyebrow Stencils Shaping Kit Definer Natural Look
Brand: Brand: ANGIEHAIE
Price: 9.98 USD
Rating: 4.3 Total reviews: 34
Features:
1. ✨ Easy Application: Stamp, flip, and touch up for flawless brows in seconds.
2. ✨ All-Day Wear: Waterproof, sweatproof, and cruelty-free for 24/7 perfection.
3. ✨ Guaranteed Satisfaction: Love your brows or contact us anytime for support!
Top Review from US: “I am so excited to try this on my brows. I’ll update with a brow before and after. This is my inexpensive alternative to having my brows henna’d. Price at the salon went from 30 to 60 for threading and henna. So let’s give it a go. 5 stars for delivery and price. Thank you 😊”
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Embrace the art of makeup as a celebration of your beauty journey. With these expert tips, you can relish the joy of highlighting your best features while feeling confident and radiant at any age.
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A Pro Makeup Artist Shares 5 Foundation Tips Women Over 50 Should Follow To Avoid ‘Creasing, Caking,’ And Clogged Pores
Makeup artist names ‘most unflattering’ lipstick shades for women over 40
‘It’s not helping you!’ Women over 60 told to avoid makeup mistake that is making them look ‘older’
