In the vibrant world of beauty, trends come and go, but some are better left untouched—especially as we age gracefully. For women over 40, certain makeup trends can be less than flattering. This season, it’s all about embracing what enhances your natural beauty and letting go of those trends that might not serve us as well anymore.
1. Bleached Eyebrows: The runway might be calling for bleached brows, but they might not be the best option for mature faces. Bleached eyebrows can render your features expressionless and wash out the complexion, which isn’t ideal when our features naturally become subtler with age. Instead, focus on defining your brows to frame your face beautifully. A well-defined brow speaks of elegance and gives structure, offering a youthful lift to your entire appearance.

Product on Amazon: Visage Precision Facial Razors, Touch-up Dermaplaning Tool, Eyebrow Razor, Facial Hair/Peach Fuzz Removal, Face Shavers for Women and Men – 3 count
Brand: Ongle
Price: 9.99 USD
Rating: 4.4 Total reviews: 161
Top Review from US: “Good item, and does the job good”
Shopping on Amazon >>
2. Heavy Contouring: The allure of chiseled cheekbones can be enticing, but heavy contouring can create harsh shadows, emphasizing lines and making the face appear drawn and aged. Opt for a softer approach with gentle bronzing that adds warmth without the severity. Using a cream bronzer a shade or two darker than your natural skin tone can bring out the best in your features without looking overdone.

Product on Amazon: [Too Cool for School] ArtClass by Rodin Shading | Korean Contour Palette | Bronzer Face Powder | #1 Classic [Warm Tone]
Brand: Visit the Too Cool For School Store
Price: 12.99 USD
Rating: 4.4 Total reviews: 3670
Item Form: Powder
Finish Type: Matte
Color: #1 Classic
Skin Tone: All
Features:
1. 🎨 The fine powder blends into face seamlessly with soft matte finish and effortless blendability
2. 🎨 Shades can be used separately to define specific features or used mixed together
3. 🎨 3 Shades – Nudy Beige – Peanut Brown – Cinnamon Brown
Top Review from US: “This is amazing! At first when I put it on I didn’t feel like it did much but then after I put my blush on I could totally see the contouring and it was finally natural looking! I didn’t look like I had orange on my super fair skin. It was amazing for my nose as well. Now remember this won’t give you the bronzing effect but the contouring/sculpting you are looking for.”
Shopping on Amazon >>
3. Dark Lipsticks: While dark hues can be striking, they often have the tendency to make lips appear thinner and draw attention to fine lines. For a more youthful look, choose a lip color closer to your natural shade or a vibrant tone that complements your skin’s undertone. Consider hydrating formulas like balm-stick hybrids or tinted lip stains which add color while keeping lips plump and fresh.

Product on Amazon: Ruby Kisses Lipstick, Matte Finish, Long-Lasting, Highly Pigmented, Smooth Apply, Full Coverage Lip Color Makeup (Extreme Coral)
Brand: Visit the Ruby Kisses Store
Price: 4.2 USD
Rating: 4 Total reviews: 2048
Top Review from US: “Beautiful color”
Shopping on Amazon >>
4. Powdery Foundations: Mature skin craves hydration, and powder foundations can often settle into fine lines, accentuating them rather than smoothing them out. Instead, opt for light, dewy foundations that offer coverage without drying out the skin. Foundations with skincare benefits provide the perfect combination of coverage and care, making your skin look luminous and youthful.

Product on Amazon: e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 50 Deep Warm
Brand: e.l.f.
Price: 8 USD
Rating: 4.2 Total reviews: 4138
Top Review from US: “I absolutely love this foundation! It provides the perfect medium coverage, evening out my skin tone while still feeling lightweight and breathable. The finish is soft and natural, giving my skin a healthy glow without looking cakey. It blends effortlessly and lasts all day, even in humid weather. Plus, it’s super affordable for the quality! If you’re looking for a reliable everyday foundation, this is a must-have. Highly recommend! “
Shopping on Amazon >>
5. Frosty Eyeshadows: A frosted look might have been the rage in the 90s, but it’s a trend that can age the eyes by highlighting creases and wrinkles. Matte and satin shadows are your best friends here, providing a smoother finish that complements rather than competes with your natural beauty. A well-placed shimmer can still add a touch of sophistication without the frosty drawback.

Product on Amazon: Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Brand: Prism Makeup
Price: 7.39 USD
Rating: 4.5 Total reviews: 26,735
Top Review from US: “I do character designs as an entertainer and content creator, which sometimes requires makeup for performances. I was pretty impressed with the vivid colors on this palette and thought it was a good deal for my money. The makeup was easy to blend akin to mixing shades of paint together and I would buy this again.”
Shopping on Amazon >>
In the grand tapestry of beauty, age is but one thread, yet it brings with it a wealth of experience and elegance that no trend can overshadow. Embracing these tips ensures that your makeup routine remains a celebration of your unique beauty, enhancing your natural allure with grace and style. As the seasons change, let your makeup mirror the vibrant, ever-evolving journey of life, where every choice becomes a testament to your timeless elegance.
Related posts:
Makeup for older women
How to look younger: ‘Get healthy, glowing skin’: Women over 40 told makeup routine to get rid of dark circles and wrinkles
Makeup artist names ‘most unflattering’ lipstick shades for women over 40