From the products we buy to the beliefs we hold, marketing wields immense power—often in ways we barely notice. It can turn everyday items into gendered “necessities,” peddle dangerous lies about drug safety, or even distort public understanding of global crises. Whether it’s toothpaste ads convincing us to use more than we need, plastic bottle brands framing convenience as a benefit (while hiding cost-cutting motives), or industries denying climate change to protect profits, these tactics reveal how marketing isn’t just about selling products—it’s about shaping behavior, perceptions, and even culture.
1. **The Rise of Gendered Marketing for Everything**: Go into any food store or a place with drugs today. You find products sorted by gender; it is often very clear indeed. Packaging looks different, smells are not the same, and prices are often higher. This is for things that are basically the same item for sure. Makeup companies did this early, saying women needed different soap and razors.
But this did not stop just with those types of products. Recently some companies have tried this on many items now. These are everyday things you would not think need this kind of selling trick. Things like yogurt, perhaps, or maybe toothpaste you use each morning. Even handkerchiefs or some types of pens, they say. This plan creates a feeling of different needs for males and females. It makes separate product lines seem needed for customers. It often means different prices for the same products too. All of this is just so they can sell more things to everybody.
Let us now continue our look into marketing ideas that were not entirely truthful. These show how businesses try hard to get our money and attention. Sometimes the methods are very bold or quite subtle ones. These actions often become a normal part of everyday life.
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2. **OxyContin: The Non-Addictive Lie**Imagine a really dangerous, untrue marketing claim. This involves the drug called OxyContin that was introduced. Its makers said it was a safer version of oxycodone. Specifically, they called it ‘**addictive-free**’ right from the start. This was a big claim since other similar opioids are known to be addictive. Doctors often prescribed it widely because of this supposed safety feature.
However, this particular promise was just not true at all. The medicine was actually very addictive, as it turned out. Promoting its safety widely helped cause a terrible opioid crisis. This led to sad results for very many people and communities. The company making it, Purdue Pharma, faced lawsuits later on. They received significant legal problems and had to pay settlements. This shows the high human cost from this sort of marketing untrue claim.
3. **Global Warming Denial: Protecting the Bottom Line**Let’s switch from health topics to the environment now. Another message pushed broadly talks about denying global warming or its effects. This is not a product myth in the usual sense of things. It’s a plan used to protect specific types of industries from rules. It also aims to stop changes in how consumers behave sometimes.
The reason companies push to deny climate change is clear. Their business models rely heavily on using fossil fuels. Industries like coal and oil fall into this group usually. Putting rules in place to fight climate change hurts their work. It also impacts their profit directly and quickly.
So, a story was made and shared widely. This story says global warming is not real or is exaggerated by many groups. This denial directly connects to rules hurting their ‘**bottom line**.’ It stands as a clear example of how company money goals can try to shape what the public thinks about big global issues that matter.
4. **Plastic Bottles: Convenience vs. Cost Saving**Just think about plastic bottles everywhere. We see them all around us quite often. People say their convenience is a big benefit for everyone involved. But switching from glass bottles that you reuse was not about making life easier. This switch was a planned move by drink companies trying to save money fast.
Soda businesses made this change first to lower their costs. Plastic costs less to make and also to move around than glass does. The old way of getting, cleaning, and filling glass bottles was costly for them. It was also hard to manage in terms of delivery systems. Then, they started marketing throwing the bottle away as a good thing for buyers.
What took place next is where the responsibility shifting happens. Plastic trash built up, and people worried about the environment more and more. The same companies then helped start or ran campaigns. These people blamed others for littering and not putting plastic trash away right. The industry made lots of money from the change over time. It effectively pushed the problem of trash onto the individual customer entirely.
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Binding: Tools & Home Improvement Product Group: Kitchen
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5. **The Great Toothpaste Swirl**Most of us squeeze toothpaste onto our brushes without a second thought, covering the bristles completely—just like the perfect, minty stripe we see in TV ads, ready to tackle teeth cleaning.
But the reality is far simpler: you need much less toothpaste than that. A pea-sized amount is all it takes to clean teeth effectively. Those commercials showing a fully loaded brush head? They’re pure marketing.
The reason for this exaggerated visual is straightforward: it’s a tactic to sell more product. By making a large squeeze seem normal, companies ensure toothpaste tubes run empty faster, prompting people to buy replacements more often. It’s a subtle visual trick that quietly influences how much we use, boosting sales without us even noticing.
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Features:
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6. **Blame Shifting: Litter and Water**Sometimes marketing is not just about you buying things. It is about moving who is responsible for some problems. Have you ever felt bad about not recycling perfectly or using too much water? While individual actions do matter greatly, the story about caring for the environment was often shaped by those causing the biggest problems.
Large companies, often major polluters, really helped start anti-litter campaigns. This action made people focus on and blame individuals for keeping places clean instead of big industry pollution. Littering is surely not good behavior for anyone. But the amount of waste from factories is much bigger than what people produce individually.
The same thing happens with saving water resources. We are told taking faster showers helps, and fixing dripping sinks is important work. But industries like making things or farming use way more water by comparison. Marketing about using less water can seem like another way. It puts the problem onto people and takes focus from huge industrial water use and its effects.
7. **KFC’s Japanese Christmas Tradition**Here is a happy story of how one random happening became a strong marketing tradition over there. In Japan, getting KFC for Christmas dinner is very popular and liked. Many families order their meal weeks early to make certain. It feels like a long-standing cultural thing to do now. Its start is quite new, though, and came from a marketing idea firmly.
The origin goes back to the 1970s time frame. The story says some American visitors in Japan could not find turkey for Christmas. They picked KFC fried chicken instead for their meal that day. A store manager there saw this, and it gave someone an idea inside the company.
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Features:
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KFC’s team for marketing quickly used this story about tourists. They began saying KFC is the great Christmas meal for families there. They successfully made a tradition for everyone to follow easily. Through smart and steady promotion, they convinced people that fried chicken was a festive food item. This made a fast-food meal into a cultural event still popular today.
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