
The sentiment that cars are simply costing too much nowadays is a pervasive one, echoed by countless consumers nationwide. While we might frequently voice frustrations over the rising costs of everyday essentials like milk and eggs, the astronomical prices commanded by modern vehicles often “hits different.” It’s no longer just a feeling; research conclusively demonstrates that cars are indeed reaching unprecedented price points, making the quest for an affordable new vehicle feel increasingly like a search for a bygone era. The days of cheap entry-level cars have given way to a landscape dominated by expensive entry-level models and trucks that, for many, serve primarily as tax write-offs rather than practical, budget-friendly transportation.
This elevated pricing isn’t without its underlying causes, deeply rooted in the market dynamics that have shaped the automotive industry in recent years. As anyone who has attempted to purchase a new car recently can attest, the market is grappling with significant challenges, most notably the lingering impact of supply chain issues and a critical microchip shortage. These factors have severely hampered production, leading to a stark reality: low supply coupled with high demand. Consequently, dealerships have found themselves in a position to “ratchet up the prices on the new cars they do have,” pushing costs well beyond the manufacturer’s suggested retail price (MSRP). Analysts at iSeeCars, after meticulously examining 1.9 million new car listings, determined that the average price of a new vehicle is a staggering “roughly 10 percent higher than the manufacturer’s suggested retail price (MSRP).”
In this environment, consumers are often willing to pay well above sticker price, driven by the scarcity of inventory and the understanding that new car pricing isn’t expected to normalize anytime soon, with improvements not anticipated “until 2023 at the earliest.” However, even as we navigate a market where the average buyer now pays well over $49,000 for a new car in 2025, according to Kelley Blue Book, it’s crucial for buyers to distinguish between justifiable price increases and models that simply don’t offer enough value to warrant their MSRPs. Our in-depth analysis, drawing upon expert insights and market data, highlights 14 vehicles that stand out as particularly overpriced, helping you make informed decisions and avoid driving home a car that costs more than it’s truly worth.

1. **Jeep Wrangler**: The iconic Jeep Wrangler leads our list, with its average price a remarkable “24.4 percent above the MSRP,” making it a prime example of an aggressively priced vehicle in today’s market. The discussion surrounding the Wrangler often begins with its seemingly modest base price of “only” about 32 grand for a bare-bones two-door, a figure that on paper might not seem egregious for a body-on-frame SUV. However, as consumers begin to explore options and configurations, the picture quickly changes, revealing a significant disparity between perceived value and actual cost.
Wanting a four-door model instantly jumps the price to “$36K,” and adding an automatic transmission pushes it past the “$40K” mark – still for a “very spartanly equipped vehicle by current standards.” Even with the 2024 update making LED lights and a large infotainment screen standard, which somewhat helps justify the price, the underlying simplicity of the vehicle persists. A moderately equipped “soccer mom spec” Wrangler, representing the true volume sellers, can easily reach “$50.5K” for a 4-door Sport S with the Convenience, Tech, and Safety Groups, along with a hardtop. This is for a relatively low-to-mid-end model, not a top-tier luxury vehicle, escalating to “$62K for a well equipped Sahara, which is the bougie one.”
The core issue, as experts point out, is that these Jeeps, ranging from the $40K to the $62K versions, are “mechanically identical,” sharing the same engine, transmission, and axles with no significant chassis changes. The added cost primarily comes from interior bits and visual modifications that do not add up to the substantial price difference. This strategy of padding the price of volume sellers, knowing consumers are willing to pay for the “cool factor,” unfortunately “jacks up” the entire lineup. The top-tier Rubicon 392, starting at nearly $90K and reaching six figures, bewilders many when compared to a Ram TRX, which starts slightly cheaper despite being a “702hp full sized pickup” against a “475hp midsized SUV.” This pricing model even influenced competitors, with Ford’s Bronco pricing visibly mirroring Jeep’s, suggesting that without this precedent, the Bronco might have been “much cheaper than it is now.”
Car Model Information: 2012 Jeep Wrangler Sport
Name: Jeep Wrangler
Caption: Jeep Wrangler Unlimited, Sahara edition
Manufacturer: Jeep
Class: Compact SUV
Production: 1986–present
Predecessor: Jeep CJ
Layout: Front-engine, rear-wheel-drive layout,rear-wheel drive
Chassis: Body-on-frame
Related: AIL Storm
Categories: 1980s cars, 1990s cars, 2000s cars, 2010s cars, All-wheel-drive vehicles
Summary: The Jeep Wrangler is a series of compact and mid-size four-wheel drive off-road SUVs manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.
The Wrangler is a direct progression from the World War II Jeep, through the CJ (Civilian Jeeps) produced by Willys, Kaiser-Jeep, and American Motors Corporation (AMC) from the mid-1940s through the 1980s. Although neither AMC nor Chrysler (after it purchased AMC in 1987) have claimed that the Wrangler was a direct descendant of the original military model — both the CJ Jeeps and the conceptually consistent Wrangler, with their solid axles and open top, have been called the Jeep model as central to Jeep’s brand identity as the rear-engine 911 is to Porsche.
Similar to the Willys MB and the CJ Jeeps before it, all Wrangler models continue to use a separate body and frame, rigid live axles both front and rear, a tapering nose design with flared fenders, a fold-flat windshield and can be driven without doors. Also, with few exceptions, they have part-time four-wheel drive systems, with the choice of high and low gearing, and standard open bodies with removable hard or soft tops. However, the Wrangler series was specifically redesigned to be safer and more comfortable on-road, to attract more daily drivers, by upgrading its suspension, drivetrain, and interior, compared to the CJ line. The suspension on all Wranglers included trackbars and anti-roll bars, and, from the 1997 TJ onwards, front and rear coil springs instead of the previous leaf springs.
From 2004 on, the Wrangler has been complemented with long-wheelbase versions, called Wrangler Unlimited. 2004-2006 models were longer versions with 2 doors. In 2004 only automatic transmission-equipped “Unlimited” versions were sold. In 2005 both an automatic and manual 6-speed (NSG-370) were offered. Since 2007, the long-wheelbase Wranglers were four-door models, offering over 20 in (508 mm) more room. By mid-2017 the four-door models represented three-quarters of all new Wranglers on the market.
Get more information about: Jeep Wrangler
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Brand: Jeep Model: Wrangler
Price: $14,095 Mileage: 59,711 mi.
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2. **Porsche Macan**: Taking the second spot on iSeeCars’ list, the Porsche Macan also demands a premium significantly above its sticker price, with an average transaction price “23.1 percent above MSRP.” As a luxury SUV, the Macan falls into a category where consumers often expect to pay more, but the extent of this markup indicates a specific market dynamic at play, driven by both brand prestige and current economic pressures affecting vehicle availability.
The context suggests that “Plenty of luxury SUVs will cost you a pretty penny more than the MSRP these days,” and the Macan is clearly no exception. The confluence of low supply due to production challenges—including the omnipresent microchip shortage—and sustained high demand for upscale vehicles has created an environment where premium pricing is not only accepted but expected. This willingness of consumers to pay well above sticker price for luxury models like the Macan underscores the perceived value of brand exclusivity and performance, even when the financial outlay is substantial.
However, it’s also worth considering that while luxury vehicles often come with a high price tag, the KBB perspective reminds us that “some cars don’t offer enough value to justify their MSRPs, even when accounting for inflation.” For the discerning buyer, the question then becomes whether the Macan’s exceptional performance, sophisticated design, and brand cachet truly deliver a value proposition that aligns with a price tag that is nearly a quarter above its suggested retail, especially when considering the competitive landscape of luxury SUVs.
Car Model Information: 2017 Porsche Macan Base
Name: Porsche Macan
Manufacturer: Porsche AG
Production: February 2014 – present
ModelYears: 2015–present
Class: Compact luxury crossover SUV
BodyStyle: SUV
Caption: 2024 Porsche Macan
Categories: All-wheel-drive vehicles, All articles with unsourced statements, Articles with short description, Articles with unsourced statements from November 2016, CS1 German-language sources (de)
Summary: The Porsche Macan is a compact luxury crossover SUV (D-segment) produced by German manufacturer Porsche since 2014. It is the smaller SUV from Porsche below the Cayenne. The first-generation Macan went on production from February 2014 with petrol and diesel engine options. In 2024, Porsche released the second-generation Macan which is a battery electric vehicle built on the dedicated Premium Platform Electric (PPE) EV platform. The first-generation and second-generation Macan will be sold side-by-side, providing multiple powertrain options for consumers.
Since 2015, its first full year in the market, the Macan has been the best-selling Porsche model globally ahead of the larger Cayenne.
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Brand: Porsche Model: Macan
Price: $28,691 Mileage: 56,311 mi.
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3. **Genesis GV70**: Securing the third position, the Genesis GV70 is another luxury SUV commanding an average price “22.4 percent above MSRP.” This premium highlights the brand’s successful push into the competitive luxury market, but also reflects a market where even relatively newer contenders are experiencing significant price inflation due to demand outstripping supply and buyers’ willingness to spend.
The GV70, known for its sleek design, refined interior, and robust performance, positions itself as a strong challenger to established European luxury brands. However, its presence on this list suggests that its market price escalation goes beyond merely its intrinsic qualities. The general market condition, where “low supply and high demand” dictate pricing, plays a crucial role. For luxury SUVs specifically, the context notes that “seven models landed on the list” of vehicles selling above MSRP, indicating a broad trend within this segment.
When considering the value proposition, experts evaluating other luxury cars like the Audi Q7 and Mercedes-Benz C-Class suggest that while these vehicles boast high-end features, their price increases often outpace improvements, and competitors may offer similar amenities at a better value. For the GV70, while it undeniably offers luxury, its substantial markup above MSRP prompts buyers to scrutinize whether the premium is justified by unique features or if it’s primarily a reflection of market scarcity and brand allure, similar to how the Cadillac name sometimes dictates price without “substantive improvements in performance or technology.”
Car Model Information: 2024 Genesis GV70 3.5T AWD Sport
Name: Genesis GV70
ModelCode: JK1
Caption: 2021 Genesis GV70 Sport
Manufacturer: Genesis Motor
Production: 2020–present
ModelYears: 2022–present
Assembly: Ulsan
Designer: Ki-Euk Kim (exterior)
Class: Compact executive car,crossover SUV
BodyStyle: Sport utility vehicle
Layout: unbulleted list
Platform: Hyundai-Kia M platforms
Engine: unbulleted list
Motor: Synchronous motor#Permanent-magnet
Powerout: unbulleted list
Transmission: Automatic transmission
Battery: Lithium-ion battery
Wheelbase: 2875 mm
Abbr: on
Length: 4715 mm
Width: 1910 mm
Height: 1630 mm
Weight: unbulleted list
Charging: Vehicle-to-grid
Sp: uk
Categories: All-wheel-drive vehicles, Articles containing Korean-language text, Articles with short description, CS1 Korean-language sources (ko), Cars introduced in 2020
Summary: The Genesis GV70 (Korean: 제네시스 GV70) is a compact luxury D-segment crossover SUV manufactured by Korean luxury automaker Genesis, a luxury vehicle division of Hyundai. Internally codenamed JK1, it is the second SUV model from the brand after the mid-size GV80.
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Brand: Genesis Model: GV70
Price: $54,888 Mileage: 11,479 mi.
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4. **Lexus RX 450h**: The Lexus RX 450h, a hybrid luxury SUV, comes in fourth, showing an average price “21.9 percent above MSRP.” This demonstrates that even vehicles renowned for their reliability and fuel efficiency within the luxury segment are not immune to the current market’s inflated pricing trends. The ‘h’ designation, signifying its hybrid powertrain, also suggests a premium associated with green technology that buyers are currently willing to absorb.
The move towards hybrid and electric models often brings with it an initial price increase, as seen with the Toyota Sienna’s transition to an exclusively hybrid lineup, which “makes them more expensive.” While the RX 450h offers the benefit of improved fuel economy, particularly appealing to environmentally conscious luxury buyers, the significant markup above MSRP prompts a closer look at the overall value. The market’s current state, where price increases don’t always align with improved features or added value, is particularly relevant here.
In an environment where “many brands charge more for cars that don’t deliver equal value or improvements,” prospective RX 450h buyers should critically assess whether the substantial premium over MSRP is truly justified by the hybrid technology and luxury features, or if a portion of it reflects the broader market’s pricing distortions. The context emphasizes making sure “you don’t drive home from the dealership with a car that costs more than it’s worth,” a principle especially pertinent when considering a vehicle with a considerable markup like the RX 450h.
Car Model Information: 2024 Acura RDX Base
Name: Lexus RX
Caption: Lexus RX 500h F Sport Performance (TALH17, Germany)
Manufacturer: Toyota
Aka: Toyota Harrier
Production: December 1997 – present
ModelYears: 1998–present
Class: unbulleted list
BodyStyle: SUV
Layout: unbulleted list
Chassis: Unibody
Successor: unbulleted list
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English
Summary: The Lexus RX (Japanese: レクサス・RX, Hepburn: Rekusasu RX) is a luxury crossover SUV sold since 1998 by Lexus, a luxury division of Toyota. Originally released in its home market of Japan in late 1997 as the Toyota Harrier, export sales began in March 1998 as the Lexus RX.
Considered as the first luxury crossover SUV, five generations of the RX have been produced to date, the first being compact in size, and the latter classified as mid-size. Both front- and four-wheel drive configurations have been used on the RX series, and several gasoline powertrain options, including V6 engines and hybrid systems, have been offered. In the Lexus model lineup, the RX sits below the larger Lexus LX (marketed as the Toyota Land Cruiser body-on-frame SUVs outside North America, respectively), and below the body-on-frame, but also mid-size GX SUV. The name “RX” stands for “Radiant Crossover”. It has also been labelled as “Recreational Cross Country” in some markets. The RX’s current Toyota counterpart is the Highlander/Kluger; past counterparts included the Harrier and Venza.
The first-generation RX 300, fitted with a 3.0-liter V6 engine, began sales in 1998. The Japanese market Harrier released in 1997 also offered a 2.2-liter inline-four, later uprated to 2.4 liters. The second-generation RX 300 (3.0-liter V6) and RX 330 (3.3-liter V6) models went on sale in 2003, with both variants supplanted by the more powerful RX 350 (3.5-liter V6) in 2006. Like the previous series, a 2.4-liter inline-four engine was sold alongside the 3.0-liter V6 in the Japanese market Harrier. In 2005, a hybridized gasoline-electric version of the 3.3-liter second-generation model was made available as the RX 400h in export markets and as the Harrier Hybrid in Japan. For the third generation released in 2009, both RX 350 (3.5-liter V6) and RX 450h (3.5-liter V6 hybrid) models were initially offered, with an entry-level RX 270 (2.7-liter inline-four) offered by Lexus in some Asian markets, including in Japan, since 2010. Since the release of the third generation, Japanese sales have occurred under the RX name as opposed to Harrier as had been the case previously. In the fourth generation, a turbocharged (2.0-liter inline-four) RX 200t/300 model was introduced to replace the previous 2.7-liter unit.
The RX has been assembled at Toyota Motor Kyushu since launch. The RX and RX Hybrid were the first Lexus models to be built outside Japan, with North American market versions produced at the Toyota Motor Manufacturing Canada plant in Cambridge, Ontario beginning 2003 (RX) and expanded in 2014 (RX Hybrid). Hybrid transaxles are built at the Kokura plant in Kitakyushu, Fukuoka since 2009.
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Brand: Lexus Model: RX 450h
Price: $42,875 Mileage: 27,708 mi.
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5. **Ford Bronco**: The much-hyped Ford Bronco secures the fifth spot, with its average price commanding “21.6 percent above MSRP.” The Bronco’s resurgence has been met with immense popularity, but this demand has clearly contributed to its elevated market price, making it a subject of discussion among consumers and experts alike regarding its true value proposition.
Readers have humorously, yet pointedly, remarked on the experience of those who purchased “$60k Broncos who are complaining about the fit/finish.” This sentiment suggests that many buyers are effectively acquiring what is inherently “a $30K Bronco with $30k worth of high margin option packages.” The underlying vehicle, in its more basic form, might not justify the significant premium added through these packages, leading to buyer dissatisfaction when the fit and finish don’t meet expectations commensurate with a $60,000 price tag.
Furthermore, expert analysis suggests that Ford’s pricing strategy for the Bronco was heavily influenced by its competitor, Jeep. The context explicitly states that “if Ford didn’t have Jeeps pricing model and market evidence to justify the price of the bronco, it would be much cheaper than it is now.” This indicates that the Bronco’s elevated price isn’t solely a reflection of its features or build quality, but also a strategic response to market benchmarks set by other popular off-road vehicles, driving up its cost well above what it might otherwise be.
Car Model Information: 1977 Ford Bronco Restomod
Name: Ford Bronco
Caption: 2021 Ford Bronco Outer Banks (4-door)
Manufacturer: Ford Motor Company
Production: 1965–1996,2021–present
Class: Compact SUV
Layout: Front-engine, four-wheel-drive
BodyStyle: SUV
Successor: Ford Expedition
ModelYears: 1966–1996,2021–present
Categories: 1970s cars, 1980s cars, 1990s cars, 2020s cars, All-wheel-drive vehicles
Summary: The Ford Bronco is a model line of SUVs manufactured and marketed by Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the model line was introduced for the 2021 model year. The nameplate has been used on other Ford SUVs, namely the 1984–1990 Bronco II compact SUV, the 2021 Bronco Sport compact crossover, and the China-only 2025 Bronco New Energy.
Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Scout. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck; the full-size Bronco now competed against the Chevrolet K5 Blazer and Dodge Ramcharger.
Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; followed by the larger Ford Excursion. After a 25-year hiatus, the sixth-generation Bronco was reintroduced in 2021 as a mid-size two-door SUV. It is also offered as a full-size four-door SUV with a 16 in (41 cm) longer wheelbase. It competes directly with the Jeep Wrangler as both a two-door and a four-door (hardtop) convertible.
From 1965 to 1996, the Ford Bronco was manufactured by Ford at its Michigan Truck Plant in Wayne, Michigan, where it also manufactures the sixth-generation version.
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Brand: Ford Model: Bronco
Price: $59,999 Mileage: 3,200 mi.
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6. **Jeep Wrangler Unlimited**: Following closely behind its two-door sibling, the Jeep Wrangler Unlimited registers an average price “20 percent above MSRP.” This four-doored variant of the Wrangler is a common sight and represents a significant portion of the brand’s sales volume, yet it too falls victim to the market’s tendency to inflate prices, even for what are essentially basic configurations of an otherwise rugged vehicle.
As previously discussed, the move from a two-door base Wrangler to a four-door model instantly adds thousands to the price, making the “Wrangler Unlimited” a starting point for many looking for practical utility. However, what starts as a seemingly reasonable base price quickly escalates when factoring in essential modern amenities. A four-door model with an automatic transmission cannot be acquired for less than “$40K,” and this is still for a “very spartanly equipped vehicle” when judged against current automotive standards for comfort and technology.
The core issue with the Wrangler Unlimited, much like the standard Wrangler, lies in the fact that even well-equipped mid-range versions are mechanically identical to their cheaper counterparts. The significant price jumps across trim levels and with added options do not correspond to substantial engineering or material upgrades. This pricing strategy, which pads the cost of these popular volume sellers, creates a ripple effect across the entire Jeep lineup, pushing up prices for the sake of perceived cool factor rather than inherent value, making the Wrangler Unlimited a prime example of an overpriced mass-market SUV.
Car Model Information: 2024 Acura RDX Base
Name: Jeep Wrangler (JL)
Caption: 2021 Jeep Wrangler Unlimited PHEV
Manufacturer: Jeep
Production: November 2017–present
Class: Mid-size,Sport utility vehicle
ModelYears: 2018–present
Assembly: Ranjangaon,Pune
BodyStyle: SUV
Layout: FR layout
Engine: Unbulleted list
Transmission: Unbulleted list
Motor: Unbulleted list
Abbr: on integrated transmission-traction motor (PHEV)
Drivetrain: BAS hybrid,mild hybrid
Battery: Unbulleted list
Range: Convert
ElectricRange: Convert
Charging: Vehicle-to-grid
Wheelbase: cvt
Length: cvt
Width: cvt
Height: cvt
Weight: convert
Predecessor: Jeep Wrangler (JK)
Related: Jeep Gladiator (JT)
ModelCode: JL
Categories: All Wikipedia articles written in American English, All articles needing additional references, All articles with bare URLs for citations, All articles with specifically marked weasel-worded phrases, All articles with unsourced statements
Summary: The Jeep Wrangler (JL) is the fourth generation of the Wrangler off-road vehicle, available in two- and four-door body styles. Unveiled at the 2017 Los Angeles Auto Show on November 29, 2017, production of the vehicle began in November 2017.
Get more information about: Jeep Wrangler (JL)
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Brand: Jeep Model: Wrangler Unlimited
Price: $42,875 Mileage: 27,708 mi.
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7. **Cadillac CT5**: The Cadillac CT5, a luxury sedan, appears on our list with its average price “19.9 percent above MSRP.” While Cadillac has been striving to redefine its luxury image, the CT5’s presence here suggests that its market valuation is also being significantly influenced by external factors, leading to a considerable premium over its suggested retail price. This places it in a category of vehicles where brand cachet might be driving prices as much as, or more than, its feature set or performance.
Drawing parallels to the expert analysis of the larger Cadillac Escalade, it’s noted that while the Escalade “comes with a lot of bells and whistles,” it might not offer substantially more than a less expensive SUV like the Chevy Tahoe, which shares a similar engine and features. This indicates a potential trend within the Cadillac brand where buyers are “essentially splurging on the Cadillac name without receiving substantive improvements in performance or technology.” The CT5, as a luxury offering, could similarly be commanding a premium for its badge and perceived status rather than a revolutionary leap in value.
In a market where consumers are increasingly scrutinizing whether vehicles truly deliver value commensurate with their price tags, the CT5’s nearly 20% markup above MSRP warrants careful consideration. Kelley Blue Book emphasizes the importance of ensuring a vehicle “doesn’t offer enough value to justify their MSRPs,” especially when competitors might present a more compelling package for a comparable or lower cost. For the CT5, while it embodies luxury, its elevated market price suggests that buyers should thoroughly evaluate its offerings against alternatives to ensure they are getting appropriate value for their significant investment.
Having explored the top seven vehicles commanding prices significantly above their MSRPs, our journey into the landscape of overpriced cars continues. As consumers navigate a market still shaped by supply chain disruptions and inflated demand, it becomes even more critical to scrutinize whether a vehicle’s sticker price genuinely reflects its inherent value, features, and overall ownership experience. We delve deeper into seven more models that, according to expert analysis and market data, might leave buyers questioning their investment, pushing beyond the perceived cool factor or brand prestige to evaluate true worth. This next segment offers further insights to empower you, the discerning car shopper, to make choices that align with both your budget and your expectations for quality and value.
Car Model Information: 2024 Cadillac CT5-V Blackwing
Name: Cadillac CT5
Caption: 2024 CT5-V
Manufacturer: General Motors
Production: November 2019–present
ModelYears: 2020–present
Assembly: Lansing, Michigan,SAIC-GM
Designer: Josh Thurber,
Class: Mid-size,luxury car
BodyStyle: sedan (car)
Platform: GM Alpha platform
Related: Chevrolet Camaro (sixth generation),Cadillac CT4
Layout: Front-engine, four-wheel-drive layout,FMR layout
Engine: ubl
Transmission: Tremec TR-6060 transmission,Ford-GM 10-speed automatic transmission
Wheelbase: 116.0 in
Abbr: on (Luxury RWD)
Length: {{convert,193.8,in,mm,0,abbr=on
Width: 74.1 in
Height: {{convert,57.2,in,mm,0,abbr=on
Weight: 3660 lb
Predecessor: Cadillac CTS
Categories: 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English, Articles with short description, Cadillac vehicles
Summary: The Cadillac CT5 is a mid-size luxury car manufactured and marketed by General Motors under the Cadillac brand since 2019. It is the replacement for the Cadillac CTS.
Get more information about: Cadillac CT5
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Brand: Cadillac Model: CT5
Price: $92,991 Mileage: 5,208 mi.
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8. **Porsche Cayenne**: Our eighth entry, the Porsche Cayenne, averages a market price “19.6 percent above MSRP.” Much like its smaller sibling, the Macan, the Cayenne occupies the premium luxury SUV segment, where elevated expectations for performance and brand exclusivity often translate into higher price tags. However, even within this high-end category, a nearly 20% premium over the suggested retail price warrants a closer look, especially when considering the broader market trends that disproportionately affect luxury vehicles.
The context for luxury SUVs suggests a pervasive trend: “Plenty of luxury SUVs will cost you a pretty penny more than the MSRP these days,” and the Cayenne is certainly no exception. This reflects a market where the scarcity of high-demand models, exacerbated by ongoing production limitations and component shortages, allows dealerships to command significant markups. For buyers drawn to the Cayenne’s blend of sportscar-like handling and SUV practicality, the premium often becomes a price of admission to a coveted brand, yet the core question of value remains.
While the allure of a Porsche badge is undeniable, our KBB-informed perspective emphasizes the importance of evaluating whether “some cars don’t offer enough value to justify their MSRPs.” For a vehicle already positioned at the higher end of the market, this substantial markup prompts buyers to consider if the additional outlay truly translates into a commensurate increase in features, technology, or long-term satisfaction compared to its luxury competitors or even its own base model before options.
Car Model Information: 2022 Porsche Cayenne
Name: Porsche Cayenne
Manufacturer: Porsche
Production: August 2002–present
ModelYears: 2003–present
Class: crossover SUV
Layout: Front-engine, four-wheel-drive
Categories: 2010s cars, 2020s cars, All-wheel-drive vehicles, All articles needing additional references, All articles with dead external links
Summary: The Porsche Cayenne is a series of automobiles manufactured by the German company Porsche since 2002. It is a luxury crossover SUV, and has been described as both a full-sized and a mid-sized vehicle. The first generation was known within Porsche as the Type 9PA (955/957) or E1. It was the first V8-engined vehicle built by Porsche since 1995, when the Porsche 928 was discontinued. It is also Porsche’s first off-road variant vehicle since its Super and Junior tractors of the 1950s, as well as the first production Porsche with four doors. Since 2014, the Cayenne has been sold alongside a smaller Porsche SUV, the Macan.
The second-generation Cayenne (Type 92A or E2) was unveiled at the 2010 Geneva Motor Show in March. The Cayenne shares its platform, body frame, doors, and electronics with the Volkswagen Touareg and Audi Q7. It received a facelift in 2014 with minor external changes, and introduced a new plug-in E-Hybrid version with its public launch at the Paris Motor Show. Since 2008, all engines have featured direct injection technology. The third generation (Type 9YA or E3) was unveiled in 2017 in the German city of Stuttgart.
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Brand: Porsche Model: Cayenne
Price: $65,887 Mileage: 26,590 mi.
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9. **Chevrolet Corvette**: Securing the ninth spot on our list, the iconic Chevrolet Corvette is currently transacting at an average of “19.5 percent above MSRP.” As a quintessential American sports car, the Corvette has always held a special place, often celebrated for delivering impressive performance at a relatively accessible price point compared to its European rivals. However, its current market premium indicates that even this performance bargain is not immune to the forces driving up car prices.
The significant markup on the Corvette reflects both its enduring popularity and the current market’s demand-supply imbalance. For a vehicle with a dedicated following and a reputation for exhilarating driving dynamics, buyers are demonstrating a clear willingness to pay above sticker price to secure one. This phenomenon is particularly pronounced for high-demand models, where excitement and limited availability can override traditional pricing considerations, pushing transaction prices higher than ever before.
Despite its strong performance credentials, the elevated price of the Corvette against its MSRP compels potential buyers to carefully assess its value proposition. While other sports cars like the C8 Corvette have been lauded for offering exceptional performance for a competitive price, the current market reality means even this celebrated model demands a premium. For consumers, the choice hinges on whether the excitement of owning a new Corvette justifies paying nearly a fifth more than its suggested retail, in a market where every dollar spent needs to deliver tangible value.
Car Model Information: 2023 Chevrolet Corvette 3LZ
Name: Chevrolet Corvette
Caption: 2021 Chevrolet Corvette C8
Manufacturer: Chevrolet
Production: 1953–present
ModelYears: bulleted list
Assembly: bulleted list
Class: Sports car
BodyStyle: coupé
Layout: Front-engine, rear-wheel-drive layout,Rear mid-engine, rear-wheel-drive layout
Categories: 1950s cars, 1960s cars, 1970s cars, 1980s cars, 1990s cars
Summary: The Chevrolet Corvette is a line of American two-door, two-seater sports cars manufactured and marketed by General Motors under the Chevrolet marque since 1953. Throughout eight generations, indicated sequentially as C1 to C8, the Corvette is noted for its performance, distinctive styling, lightweight fiberglass or composite bodywork, and competitive pricing. The Corvette has had domestic mass-produced two-seater competitors fielded by American Motors, Ford, and Chrysler; it is the only one continuously produced by a United States auto manufacturer. It serves as Chevrolet’s halo car.
In 1953, GM executives accepted a suggestion by Myron Scott, then the assistant director of the Public Relations department, to name the company’s new sports car after the corvette, a small, maneuverable warship. Initially, a relatively modest, lightweight 6‑cylinder convertible, subsequent introductions of V8 engines, competitive chassis innovations, and rear mid-engined layout have gradually moved the Corvette upmarket into the supercar class. In 1963, the second generation was introduced in coupe and convertible styles. The first three Corvette generations (1953–1982) employed body-on-frame construction, and since the C4 generation, introduced in 1983 as an early 1984 model, Corvettes have used GM’s unibody Y‑body platform. All Corvettes used front mid-engine configuration for seven generations, through 2019, and transitioned to a rear mid-engined layout with the C8 generation.
Initially manufactured in Flint, Michigan, and St. Louis, Missouri, the Corvette has been produced in Bowling Green, Kentucky, since 1981, which is also the location of the National Corvette Museum. The Corvette has become widely known as “America’s Sports Car.” Automotive News wrote that after being featured in the early 1960s television show Route 66, “the Corvette became synonymous with freedom and adventure,” ultimately becoming both “the most successful concept car in history and the most popular sports car in history.”
Get more information about: Chevrolet Corvette
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Brand: Chevrolet Model: Corvette
Price: $132,990 Mileage: 1,614 mi.
Read more about: The Billionaire’s Driveway: An Exclusive Look at The World’s Most Coveted Celebrity Car Collections

10. **Mercedes-Benz GLB**: Next on our list, the Mercedes-Benz GLB, a compact luxury SUV, is selling for “19 percent above MSRP.” This figure highlights a trend seen across the luxury SUV segment, where even entry-level premium models are experiencing notable price inflation. The GLB’s appeal lies in its blend of Mercedes-Benz luxury, versatile interior, and more compact footprint, but its market pricing suggests a premium that goes beyond these attributes.
The pricing dynamics of the GLB echo similar concerns raised about the Mercedes-Benz C-Class, where an automotive expert noted, “While it’s a luxury vehicle with high-end features, its price has seen a significant increase, outpacing its improvements.” This sentiment could apply to the GLB as well, suggesting that while it offers the expected luxury appointments, the substantial markup might not be fully justified by advancements in features, materials, or technology. Consumers are essentially paying a premium for the badge and market scarcity.
For buyers considering the GLB, it’s crucial to weigh the perceived value of the Mercedes-Benz brand against the actual features and performance offered at a price nearly one-fifth above its MSRP. In a market where numerous competitors provide compelling alternatives, making an informed decision means scrutinizing whether the GLB’s current market price truly delivers superior value or if it primarily reflects inflated demand and brand cachet in a challenging purchasing environment.

11. **MINI Hardtop 2 Door**: Our eleventh entry, the MINI Hardtop 2 Door, commands an average price “18.8 percent above MSRP.” This compact, spirited vehicle is known for its distinctive styling and engaging driving experience, appealing to buyers looking for a fun-to-drive car with a premium feel. However, its significant premium over the manufacturer’s suggested retail price places it squarely in the category of models whose market value warrants careful consideration.
The pricing of smaller, entry-level cars has seen a dramatic shift, as highlighted by reader remarks about models like the Honda Civic and Toyota Corolla. The sentiment that “cheap entry-level cars have gone the way of the dodo” and are replaced by “expensive entry-level cars” resonates strongly here. While the MINI has always positioned itself as a premium compact, the nearly 19% markup above MSRP suggests that market forces are pushing its price further into territory where its fundamental value proposition against cost becomes a key concern for buyers.
For prospective MINI Hardtop 2 Door owners, the question arises whether the substantial premium is truly justified by its unique character and features, or if it’s primarily a consequence of market scarcity and the brand’s perceived cool factor. In an era where consumers are scrutinizing every purchase, ensuring that this fun and stylish compact car truly delivers value commensurate with its inflated price is more important than ever.
Car Model Information: 2021 Lincoln Navigator Reserve
Categories: Articles with short description, Automotive accessories, Automotive body parts, Automotive technologies, Car body styles
Summary: A hardtop is a rigid form of automobile roof, typically metal, and integral to the vehicle’s design, strength, and style. The term typically applies to a pillarless hardtop, a car body style without a B-pillar. The term “pillared hardtop” was used in the 1970s to refer to cars that had a B-pillar but had frameless door glass like a pillarless hardtop.
In limited cases, a hardtop roof can be detachable (often designed to store in the trunk), or retractable within the vehicle itself.
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Brand: MINI Model: Hardtop 2 Door
Price: $39,193 Mileage: 92,317 mi.
Read more about: The Ultimate Guide: 14 Cars Proven to Surpass 300,000 Miles Without Major Repairs

12. **Lexus RX 350L**: Sharing the 18.8 percent premium over MSRP is the Lexus RX 350L, a luxury SUV that adds extended length to the popular RX lineup. While Lexus is renowned for its reliability and refined driving experience, the significant market adjustment for this longer variant prompts buyers to evaluate whether the stretched wheelbase and additional seating capacity truly warrant such a considerable premium above its already substantial MSRP.
The expert analysis on luxury SUVs often points to situations where price increases don’t always align with improved features or added value, especially when compared to competitors. While the RX 350L offers the benefit of additional passenger or cargo space, its market price, nearly 19% higher than MSRP, suggests that a portion of this premium might be attributed to current market distortions rather than purely intrinsic value. The context, mentioning the RX 350 in comparison to the Audi Q7 as offering similar luxury amenities at a better value, further underscores the need for scrutiny.
For those considering the RX 350L, it’s vital to assess if the enhanced practicality of the extended version justifies the substantial additional cost over its suggested retail price, particularly when weighing it against alternatives that might offer comparable luxury and utility without the inflated premium. Ensuring that this Lexus SUV provides tangible benefits that align with its market value is a key consideration for today’s discerning buyer.
Car Model Information: 2021 Lincoln Navigator Reserve
Name: Lexus RX
Caption: Lexus RX 500h F Sport Performance (TALH17, Germany)
Manufacturer: Toyota
Aka: Toyota Harrier
Production: December 1997 – present
ModelYears: 1998–present
Class: unbulleted list
BodyStyle: SUV
Layout: unbulleted list
Chassis: Unibody
Successor: unbulleted list
Categories: 2000s cars, 2010s cars, 2020s cars, All-wheel-drive vehicles, All Wikipedia articles written in American English
Summary: The Lexus RX (Japanese: レクサス・RX, Hepburn: Rekusasu RX) is a luxury crossover SUV sold since 1998 by Lexus, a luxury division of Toyota. Originally released in its home market of Japan in late 1997 as the Toyota Harrier, export sales began in March 1998 as the Lexus RX.
Considered as the first luxury crossover SUV, five generations of the RX have been produced to date, the first being compact in size, and the latter classified as mid-size. Both front- and four-wheel drive configurations have been used on the RX series, and several gasoline powertrain options, including V6 engines and hybrid systems, have been offered. In the Lexus model lineup, the RX sits below the larger Lexus LX (marketed as the Toyota Land Cruiser body-on-frame SUVs outside North America, respectively), and below the body-on-frame, but also mid-size GX SUV. The name “RX” stands for “Radiant Crossover”. It has also been labelled as “Recreational Cross Country” in some markets. The RX’s current Toyota counterpart is the Highlander/Kluger; past counterparts included the Harrier and Venza.
The first-generation RX 300, fitted with a 3.0-liter V6 engine, began sales in 1998. The Japanese market Harrier released in 1997 also offered a 2.2-liter inline-four, later uprated to 2.4 liters. The second-generation RX 300 (3.0-liter V6) and RX 330 (3.3-liter V6) models went on sale in 2003, with both variants supplanted by the more powerful RX 350 (3.5-liter V6) in 2006. Like the previous series, a 2.4-liter inline-four engine was sold alongside the 3.0-liter V6 in the Japanese market Harrier. In 2005, a hybridized gasoline-electric version of the 3.3-liter second-generation model was made available as the RX 400h in export markets and as the Harrier Hybrid in Japan. For the third generation released in 2009, both RX 350 (3.5-liter V6) and RX 450h (3.5-liter V6 hybrid) models were initially offered, with an entry-level RX 270 (2.7-liter inline-four) offered by Lexus in some Asian markets, including in Japan, since 2010. Since the release of the third generation, Japanese sales have occurred under the RX name as opposed to Harrier as had been the case previously. In the fourth generation, a turbocharged (2.0-liter inline-four) RX 200t/300 model was introduced to replace the previous 2.7-liter unit.
The RX has been assembled at Toyota Motor Kyushu since launch. The RX and RX Hybrid were the first Lexus models to be built outside Japan, with North American market versions produced at the Toyota Motor Manufacturing Canada plant in Cambridge, Ontario beginning 2003 (RX) and expanded in 2014 (RX Hybrid). Hybrid transaxles are built at the Kokura plant in Kitakyushu, Fukuoka since 2009.
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Brand: Lexus Model: RX 350L
Price: $39,193 Mileage: 92,317 mi.

13. **Jeep Gladiator**: The Jeep Gladiator, a unique pickup truck blending Wrangler characteristics with truck utility, is found selling at an average price “18.5 percent above MSRP.” This robust markup highlights a significant challenge for a vehicle that, according to expert commentary, faced an uphill battle in pricing from its inception. The Gladiator was positioned as a promising addition to the Jeep lineup but encountered difficulties in justifying its cost against established truck competitors.
As one expert astutely noted, the Gladiator “should have been a license for Jeep to print money, but they shot themselves in the foot because the Gladiator is basically $10K more than comparably equipped midsize trucks from other brands and the novelty of being able to take your doors off really isn’t worth 10 grand to most people.” This indicates that the core appeal of the Gladiator, particularly its open-air driving capability, often does not translate into value proportional to its inflated price. Jeep’s strategy to price the Gladiator higher than the Wrangler, to maintain perceived hierarchy, inadvertently priced it out of its segment.
Consequently, for the cost of a Gladiator, buyers could often acquire “a comparable or even better equipped V8 powered half ton truck.” This stark comparison underscores the vehicle’s overpricing, as its unique features struggle to compete with the sheer capability and value offered by other full-sized pickups. For potential buyers, a thorough evaluation of the Gladiator’s utility, features, and overall cost against its more competitively priced rivals is essential to ensure they are making a truly informed decision.
Car Model Information: 2021 Jeep Gladiator Sport
Name: Jeep Gladiator (JT)
Aka: Jeep JT (Mexico)
Manufacturer: Jeep
Production: April 2019–present
ModelYears: 2020–present
Assembly: Toledo, Ohio
Designer: Taylor Langhals
Engine: ubl
Transmission: List of Aisin transmissions#Longitudinal rear-wheel drive,Manual transmission
Class: Mid-size,pickup truck
BodyStyle: 4-door pickup truck with removable roof and doors
Related: Jeep Wrangler (JL)
Layout: Front-engine, four-wheel-drive layout
Predecessor: Jeep CJ#CJ-10,Jeep Comanche
Weight: convert
Wheelbase: 137.3 in
Abbr: on
Lk: on
Length: 218.0 in
Width: 73.8 in
Height: convert
Categories: Articles with short description, CS1 Japanese-language sources (ja), Cars introduced in 2018, Commons category link is on Wikidata, Jeep vehicles
Summary: The Jeep Gladiator is a mid-size pickup truck manufactured by the Jeep division of Stellantis North America (formerly FCA US). It was introduced at the 2018 Los Angeles Auto Show on November 28, 2018, and went on sale in the spring of 2019 as a 2020 model. Based on the same platform as the Wrangler JL, the Gladiator is Jeep’s first pickup truck since the Comanche was discontinued in 1992, although the very similar dual-cab AEV Brute was custom-made using the Wrangler platform from 2013 until 2017 by American Expedition Vehicles under license.
The first markets outside the Americas were Australia and New Zealand. It is now also marketed in China, Japan, South Korea, South Africa as well as in selected nations in South America, Europe, and Southeast Asia.
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Brand: Jeep Model: Gladiator
Price: $28,991 Mileage: 64,313 mi.
Read more about: Remember Your First Car? The 12 Iconic Models That Defined a Generation

14. **Ford Maverick**: Our final entry, the Ford Maverick, a compact pickup truck, is transacting at an average of “18.4 percent above MSRP.” The Maverick has garnered considerable attention for reintroducing a smaller, more accessible pickup into the market, often lauded for its practicality and efficiency. However, even this seemingly budget-friendly option has fallen prey to market forces that are pushing prices well beyond initial expectations.
The Maverick’s appeal lies in its compact size and hybrid powertrain options, offering a versatile solution for urban living and light-duty hauling that contrasts with the increasingly large and expensive full-size trucks. Yet, the nearly 18.4% markup on its transaction price suggests that its popularity and limited availability are driving costs upwards, making it less of the affordable entry-point it was initially positioned to be. This scenario is a clear indication that even in segments designed for cost-conscious consumers, market demand can inflate prices significantly.
For buyers considering the Ford Maverick, it’s imperative to evaluate whether the substantial premium over its MSRP still aligns with their expectations for an affordable and practical truck. While the Maverick offers unique advantages in terms of size and fuel economy, the current market price dictates a careful assessment against its utility and features, especially when compared to other available options. In today’s challenging automotive market, discerning value amidst inflated prices is key, even for a model that promises accessibility.
Car Model Information: 2022 Ford Maverick XLT
Categories: All set index articles, Articles with short description, Ford vehicles, Set index articles on cars, Short description is different from Wikidata
Summary: Ford has marketed the following automobiles models using the Ford Maverick nameplate:
The Ford Maverick (1970–1977), a compact car sold in North America and Brazil during the 1970s
The rebadged Nissan Patrol Y60 sold by Ford Australia under the Button car plan from 1988 to 1994
The rebadged Spanish-built Nissan Terrano II, sold by Ford of Europe from 1993 to 1999
The European and Chinese version of the Ford Escape, sold from 2001 to 2005
The Ford Maverick (2022), a compact pickup truck sold in the Americas
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Brand: Ford Model: Maverick
Price: $29,995 Mileage: 23,462 mi.
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Navigating today’s car market is akin to traversing a complex labyrinth, where attractive models often come with price tags that defy logical explanation. Our comprehensive analysis, rooted in data and expert commentary, shines a light on these vehicles, offering clarity in a landscape fraught with inflated costs. The journey from initial sticker price to final transaction value reveals a critical lesson: understanding the true cost and intrinsic worth of a vehicle is paramount. Armed with these insights, you are better equipped to make a purchase that not only excites you but also provides genuine, lasting value, ensuring you don’t drive away with a car that costs more than it’s truly worth. Always remember, a smart purchase is an informed purchase.